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Apple Maps Ads Are Here: Everything You Need to Know
Learn how to navigate ads on Apple Maps step-by-step.
10 Ogilvy Advertising Secrets that Still Work
David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.
75 Staggering Video Marketing Statistics
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
Why Brand Advertising Drives More Conversions than You Think
Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.
10 Tips for Tastier Food & Restaurant Advertising
Food and restaurant ads can be remarkably effective - but there are a few ways to make your campaigns extra spicy. Here are ten hot tips for better food industry advertising.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
7 Proven Lead Generation Ideas You Need to Try
Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
6 Easy Tips for More Profitable YouTube Advertising
The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.
Why Old-School Ads Still Totally Work (And How to Imitate Them)
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
Features vs. Benefits: Here’s the Difference & Why It Matters
When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.
17 Hair-Raising Salon Marketing Ideas
If you’re running a hair or nail salon, how do you stand out from the crowd to earn new customers? Here are 17 salon marketing ideas to grow your customer base and stay on top of your marketing game.
5 Luxury Marketing Strategies that Drive High-End Sales
When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Here's how you can reach the right clientele.
4 Super-Effective Content Syndication Strategies for Bloggers
Content syndication sometimes gets a bad rap, but sites like the New York Times and Forbes do it -- you should too! Here's your complete guide to syndicating content to grow your audience.
How to Tell If Your PPC Service Provider Is a Huge Rip-off
In the sea of partners you could work with to help manage your PPC, there are a few questionable business practices that I want you to be on the look-out for. You should avoid these types of partners at all cost!
How to Use Answer The Public to Earn Featured Snippets
Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
How to Use Brand Affinity to Dramatically Increase CTR
It's time to re-examine our assumptions about branded vs. non-branded keywords in both paid and organic search marketing. Start building brand affinity to dramatically increase performance!
5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.
6 Ways to Lower Your CPC with Landing Page Optimization
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
6 Ways to Target Early-Stage Buyers in PPC
Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.
The Secrets of Google Ads CTR in 5 Charts
Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!
Beginner’s Guide to Keyword Search Volume for Marketers
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.
5 Subject Line Mistakes That Tank Your Open Rates
Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.
