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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
Top 5 Mobile Tests to Try This Month
The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Making the Case for Controversial Marketing: 5 Questions to Answer
Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.
Google Silently Introduces New Display Keywords Targeting Settings
Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!
6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!
The Easy Guide to Maximizing Your Google Ads ROI
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
The Art & Science of High-Converting Landing Page Images
Your landing page images play a crucial role in your conversion rates. Find out how to optimize your landing page images for conversions in this must-read post.
Generational Marketing: How to Target Millennials, Gen X, & Boomers
We've done the research! In this post we examine the best online marketing strategies for targeting three key generational demographics.
7 Awesome Data Visualization Tools for Digital Marketers
Data visualization tools can help you turn data into something both powerful and beautiful. Here are the 7 best data viz tools for to transform your data marketing.
4 International PPC Tips for Non-US English-Speaking Countries
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
5 Surprising Benefits of a Super-High CTR
I'm obsessed with click-through rate, for good reason: Incredibly high CTR's have surprising benefits in every marketing channel. Learn why in this article.
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
How to Do Thought Leadership Marketing: The Larry Kim Way
Learn how Larry Kim used five unique thought leadership marketing strategies to become one of the most renowned experts in search marketing - and how you can do the same.
5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
1 Million Reports Later, Some Exciting Updates to the AdWords Grader
After delivering 1 million free reports, we're announcing big changes to the AdWords Performance Grader: new support for Expanded Text Ads and greatly enhanced mobile data and analysis.
The Complete, Digestible Guide to Google Ads Budgets
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
7 Things I Still Hate About LinkedIn Ads
I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.
The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
5 Unexpected Tools for Ad Campaign Optimization
You already know the obvious tools - check out these five unexpected tools to help you writer better ad copy and build more effective ad campaigns.
SEO Lensing: How to Climb the SERPs with Content Consolidation
In this must-read post, learn how a simple technique called SEO lensing, or content consolidation, can help you climb the SERPs and improve rankings without creating more content.
5 Smart Reasons to Create Content Outside Your Niche
Worried about moving beyond your comfort zone with your content? Larry Kim explains why creating content outside your niche is a great idea for expanding your audience.
10 Dos and Don’ts for Sitelink Extensions
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
NEW in AdWords: Demographic Targeting for Search Campaigns
Great news for advertisers: Google has finally enabled demographic targeting for search campaigns. Learn why this targeting option has so much potential, plus tips and best practices for targeting and excluding by age, gender, and more in AdWords.
Hotel Advertising & Marketing Best Practices [Infographic]
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
Content Amplification: The Tools & Strategies You Need to Drive Growth
In today's savagely competitive content marketing landscape, content amplification is your secret weapon. Find out everything you need to know in this comprehensive guide.
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
