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Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
5 Reasons Your CTA Button is Scaring People Away
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
How to Use Social Proof in Your Ads & Landing Pages
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.
4 Simple but Powerful Tactics for Writing Compelling Ad Copy
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.
9 Crazy Predictions for SEO in 2017
What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!
The 13 Best SEO Posts of the Year
Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.
A Look Back at WordStream’s Top 25 Stories of 2016
As we look forward to 2017, here are the top 25 stories from the WordStream blog from 2016.
4 Super-Smart Keyword Research Ideas that Boost SEO
Need some new ideas for SEO keyword research? Odds are, you're skipping these great keyword research tips that can really improve your organic rankings and CTR.
23 Creative Advertising Ideas That Actually Work
The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.
7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
The 10 Best & Biggest New PPC Features of the Year
From the loss of right-side ads and the announcement of new Expanded Text Ads, it's been a big year for PPC! Check out our top 10 best new features added to AdWords and Bing Ads in 2016.
Why We Need Conversion Benchmarks, Even if They’re Dumb
You might think conversion rate benchmarks are useless, but you may be surprised by how much we need them, even if those benchmarks are wrong. Here's why, and how to use them.
7 Powerful Grassroots Marketing Ideas
Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.
4 Elements of an Inspiring Company Mission Statement (+20 Examples)
Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.
Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
The Seriously Comprehensive Guide to B2B Content Marketing
In this exhaustive post, we cover absolutely everything you need to know about B2B content marketing, including tips, best practices, and examples of great B2B content.
6 Tips to Supercharge Your Holiday Google Shopping Campaigns
Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.
19 Genius Dental Marketing Ideas to Grow Your Practice
As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.
3 Steps to a High-Converting Lead Capture Strategy
Why does 70 percent of your site traffic leave without converting? Because you're not aligning the right type of offers to each stage of the funnel. Learn how to capture more leads in three steps.
The 9 Best 404 Error Pages We’ve Seen
A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.
6 SEO Experiments That Will Blow Your Mind
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.
Building a Successful Paid Twitter Campaign From the Ground Up
Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.
8 Industries That Must Have a Video Marketing Strategy
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?
