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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.
6 Ways to Lower Your CPC with Landing Page Optimization
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
6 Ways to Target Early-Stage Buyers in PPC
Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.
The Secrets of Google Ads CTR in 5 Charts
Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!
Beginner’s Guide to Keyword Search Volume for Marketers
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.
5 Subject Line Mistakes That Tank Your Open Rates
Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.
Why You NEED to Switch to Expanded Text Ads In 5 Graphs
If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.
5 Reasons Your CTA Button is Scaring People Away
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
How to Use Social Proof in Your Ads & Landing Pages
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.
4 Simple but Powerful Tactics for Writing Compelling Ad Copy
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.
9 Crazy Predictions for SEO in 2017
What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!
The 13 Best SEO Posts of the Year
Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.
A Look Back at WordStream’s Top 25 Stories of 2016
As we look forward to 2017, here are the top 25 stories from the WordStream blog from 2016.
4 Super-Smart Keyword Research Ideas that Boost SEO
Need some new ideas for SEO keyword research? Odds are, you're skipping these great keyword research tips that can really improve your organic rankings and CTR.
23 Creative Advertising Ideas That Actually Work
The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.
7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
The 10 Best & Biggest New PPC Features of the Year
From the loss of right-side ads and the announcement of new Expanded Text Ads, it's been a big year for PPC! Check out our top 10 best new features added to AdWords and Bing Ads in 2016.
Why We Need Conversion Benchmarks, Even if They’re Dumb
You might think conversion rate benchmarks are useless, but you may be surprised by how much we need them, even if those benchmarks are wrong. Here's why, and how to use them.
7 Powerful Grassroots Marketing Ideas
Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.
4 Elements of an Inspiring Company Mission Statement (+20 Examples)
Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.
Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
