Featured Article
Why Rankings Matter Less in SEO (+What to Track Instead)
Successful SEO looks different: Rankings are now just a small piece of the puzzle. Here's what to focus on instead.
6 Ways to Target Early-Stage Buyers in PPC
Don't just focus on SQL's -- targeting early stage buyers with PPC can be an extraordinarily effective technique. Find out six ways to make sure you're targeting every stage in the funnel in this post.
The Secrets of Google Ads CTR in 5 Charts
Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!
Beginner’s Guide to Keyword Search Volume for Marketers
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.
5 Subject Line Mistakes That Tank Your Open Rates
Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.
Why You NEED to Switch to Expanded Text Ads In 5 Graphs
If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.
5 Reasons Your CTA Button is Scaring People Away
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
How to Use Social Proof in Your Ads & Landing Pages
Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.
4 Simple but Powerful Tactics for Writing Compelling Ad Copy
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.
9 Crazy Predictions for SEO in 2017
What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!
The 13 Best SEO Posts of the Year
Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.
A Look Back at WordStream’s Top 25 Stories of 2016
As we look forward to 2017, here are the top 25 stories from the WordStream blog from 2016.
4 Super-Smart Keyword Research Ideas that Boost SEO
Need some new ideas for SEO keyword research? Odds are, you're skipping these great keyword research tips that can really improve your organic rankings and CTR.
23 Creative Advertising Ideas That Actually Work
The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.
7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
The 10 Best & Biggest New PPC Features of the Year
From the loss of right-side ads and the announcement of new Expanded Text Ads, it's been a big year for PPC! Check out our top 10 best new features added to AdWords and Bing Ads in 2016.
Why We Need Conversion Benchmarks, Even if They’re Dumb
You might think conversion rate benchmarks are useless, but you may be surprised by how much we need them, even if those benchmarks are wrong. Here's why, and how to use them.
7 Powerful Grassroots Marketing Ideas
Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.
4 Elements of an Inspiring Company Mission Statement (+20 Examples)
Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.
Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
The Seriously Comprehensive Guide to B2B Content Marketing
In this exhaustive post, we cover absolutely everything you need to know about B2B content marketing, including tips, best practices, and examples of great B2B content.
6 Tips to Supercharge Your Holiday Google Shopping Campaigns
Here are six tips to help supercharge your Google Shopping campaigns this holiday season. These strategies will help drive major visibility and returns on your product advertising.
19 Genius Dental Marketing Ideas to Grow Your Practice
As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.
3 Steps to a High-Converting Lead Capture Strategy
Why does 70 percent of your site traffic leave without converting? Because you're not aligning the right type of offers to each stage of the funnel. Learn how to capture more leads in three steps.
