Featured Article
9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
Review: Google’s New Account Health Score for Search (Beta)
See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.
The 3 Crucial Features of a Great CTA
A great call-to-action, or CTA, includes three crucial elements: a unique value proposition, the right tone of voice, and perfect page placement. Learn how to create more effective CTA's in this guide.
4 Emails to Include in Every PPC Lead Nurturing Campaign
Figuring out the email content in your lead nurturing campaigns can be a challenge. Start with these four easy lead nurturing emails to help your newly captured leads interact with your business.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
5 Killer Examples of Data-Driven Marketing
Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing campaigns that got great results.
How to Use Facebook Ads to Recruit Top Talent
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
A 5-Step Plan to Use Influencer Marketing for Content Promotion
Using influencer marketing for content promotion can be amazingly powerful, and in this guest post, Nick Eubanks shows you exactly how to do it in five steps.
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
How to Apply Game Theory in PPC Marketing
Ever seen A Beautiful Mind? In this post, Larry Kim explores two ways that game theory can be applied to PPC marketing in AdWords.
8 Cool Marketing Analysis Tools for Data Junkies
There are dozens of marketing analysis tools, but these are our eight favorite tools for digging in and analyzing marketing data to get results.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
Google Retiring Converted Clicks – How Will You Measure Conversions Now?
Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.
The Ultimate List of Time Management Tips for Digital Marketers
Never seem to be enough hours in the day? Check out our ultimate list of time management tips for digital marketers and learn to be more productive and efficient!
EMDs vs. Branded Domains: What’s the Best Solution?
Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.
Healthcare Marketing Insights for PPC Advertisers [Infographic]
To succeed in the highly competitive field of healthcare marketing, you need the right tools and data. Check out healthcare marketing and advertising trends for 2016.
10 Question-Based Keywords that Drive Tons of High-Quality Traffic
Answering questions with your content is a fantastic way to drive tons of high-quality organic traffic. Check out 10 types of questions that work, plus SEO tips for ranking on question keywords.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Automotive Advertising Benchmarks & Data for 2016 [Infographic]
If you're doing advertising and marketing for the car or automotive services industry, check out this new data on trends in the car and auto marketing industry from WordStream and Google.
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
6 Landing Page Copywriting Principles for More Conversions
Learn the six principles of great landing page copywriting that will ensure your landing pages drive conversions, leads and sales.
New Responsive Display Ads: What You Need to Know
The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. Want to learn how to best utilize responsive display ads to your advantage? Read to find out!
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
