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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Easy Guide to Hero Images: How to Look Good & Get the Clicks
Hero images are a huge trend in web design. Find out what a hero image is, where to find great hero images for your site, how exactly to use hero images in your website marketing strategy, and see examples of the best hero images on the internet right now.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Wow-Facebook Ads on 3rd Party Sites for Non-Users
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
10 Things You Need to Know About the New Google Maps Local Search Ads
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
Inside a Content Marketing Hackathon
Software engineers have been holding technical hackathons for years - but what goes on at a content marketing hackathon? Dan Shewan set out to investigate.
A Sneak Preview of the New AdWords Interface
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
Google Expanded Text Ads: 10 Things You Need To Know
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
5 BIG Changes Coming to Google Ads: Everything You Need to Know
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.
3 Ways to Increase Conversions (Without a Single A/B Test)
Contrary to popular belief, the real way to increase conversions isn't with small-time A/B testing! Here are three actionable strategies for increasing conversions without a single A/B test.
Easy Guide to Creating an Awesome "About Us" Page
Wondering how to design a great About Us page? Follow our tips and examples for creating or improving your About Us page’s content, layout, design, and concept.
White Space Design: Your Secret Weapon for Great Landing Pages
White space is the secret weapon to help you make more upscale, persuasive landing pages! Use these tips on white space design for a landing page upgrade.
7 Totally Underrated Free Google Ads Tools
Ready to diversify your PPC toolset? Add these totally underrated, super-useful free Google Ads tools to your repertoire!
Shopping Ads Now Included in Google Image Search on Mobile
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
12 Remarketing Audiences You Should Be Targeting in PPC
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
Segmentation Strategies for Super-Targeted Email Marketing
We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
6 Easy Google Ads Bidding Strategies for Newbies & Math Haters
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)
Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.
These Coding Skills Will Make Every PPC Specialist More Valuable
You don’t need to be a full-fledged programmer to do PPC, but these basic coding skills will make you a better, more efficient PPC specialist!
Why You NEED to Raise Organic CTR’s (And How to Do It)
Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.
3 Landing Page Optimization Myths EXPOSED
We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.
11 Ways to Drive Growth with 10X Better Marketing Webinars
Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.
9 Easy Ways to Improve Your Marketing Resume
Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.
