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Apple Maps Ads Are Here: Everything You Need to Know
Learn how to navigate ads on Apple Maps step-by-step.
4 International PPC Tips for Non-US English-Speaking Countries
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
5 Surprising Benefits of a Super-High CTR
I'm obsessed with click-through rate, for good reason: Incredibly high CTR's have surprising benefits in every marketing channel. Learn why in this article.
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
How to Do Thought Leadership Marketing: The Larry Kim Way
Learn how Larry Kim used five unique thought leadership marketing strategies to become one of the most renowned experts in search marketing - and how you can do the same.
5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
1 Million Reports Later, Some Exciting Updates to the AdWords Grader
After delivering 1 million free reports, we're announcing big changes to the AdWords Performance Grader: new support for Expanded Text Ads and greatly enhanced mobile data and analysis.
The Complete, Digestible Guide to Google Ads Budgets
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
7 Things I Still Hate About LinkedIn Ads
I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.
The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
SEO Lensing: How to Climb the SERPs with Content Consolidation
In this must-read post, learn how a simple technique called SEO lensing, or content consolidation, can help you climb the SERPs and improve rankings without creating more content.
10 Dos and Don’ts for Sitelink Extensions
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
Hotel Advertising & Marketing Best Practices [Infographic]
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
Content Amplification: The Tools & Strategies You Need to Drive Growth
In today's savagely competitive content marketing landscape, content amplification is your secret weapon. Find out everything you need to know in this comprehensive guide.
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
The 3 Crucial Features of a Great CTA
A great call-to-action, or CTA, includes three crucial elements: a unique value proposition, the right tone of voice, and perfect page placement. Learn how to create more effective CTA's in this guide.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
5 Killer Examples of Data-Driven Marketing
Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing campaigns that got great results.
How to Use Facebook Ads to Recruit Top Talent
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
EMDs vs. Branded Domains: What’s the Best Solution?
Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.
10 Question-Based Keywords that Drive Tons of High-Quality Traffic
Answering questions with your content is a fantastic way to drive tons of high-quality organic traffic. Check out 10 types of questions that work, plus SEO tips for ranking on question keywords.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Automotive Advertising Benchmarks & Data for 2016 [Infographic]
If you're doing advertising and marketing for the car or automotive services industry, check out this new data on trends in the car and auto marketing industry from WordStream and Google.
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
