Featured Article
How to Get Reviews on Facebook & Manage Them Like a Pro
Facebook reviews can help you win over new customers on this super popular social platform. Find out how to get more--and manage them.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
Inside a Content Marketing Hackathon
Software engineers have been holding technical hackathons for years - but what goes on at a content marketing hackathon? Dan Shewan set out to investigate.
A Sneak Preview of the New AdWords Interface
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
Google Expanded Text Ads: 10 Things You Need To Know
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
5 BIG Changes Coming to Google Ads: Everything You Need to Know
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.
3 Ways to Increase Conversions (Without a Single A/B Test)
Contrary to popular belief, the real way to increase conversions isn't with small-time A/B testing! Here are three actionable strategies for increasing conversions without a single A/B test.
Easy Guide to Creating an Awesome "About Us" Page
Wondering how to design a great About Us page? Follow our tips and examples for creating or improving your About Us page’s content, layout, design, and concept.
White Space Design: Your Secret Weapon for Great Landing Pages
White space is the secret weapon to help you make more upscale, persuasive landing pages! Use these tips on white space design for a landing page upgrade.
7 Totally Underrated Free Google Ads Tools
Ready to diversify your PPC toolset? Add these totally underrated, super-useful free Google Ads tools to your repertoire!
Shopping Ads Now Included in Google Image Search on Mobile
Shopping ads are now eligible to appear in the Google Image search results. Learn what this means for online retailers and Google alike!
12 Remarketing Audiences You Should Be Targeting in PPC
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!
Segmentation Strategies for Super-Targeted Email Marketing
We all get too many emails that we don't want. Email marketers, make us feel special! Here are tips for segmentation and super-targeted emails that your subscribers will love.
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Competition can be good for business! Want to get in front of your competitors' customers and turn them into YOUR customers instead? Of course you do! Learn five brilliant competitive advertising strategies so you can do just that.
6 Easy Google Ads Bidding Strategies for Newbies & Math Haters
Math is hard. AdWords bidding is harder. If you hate math or you're new to PPC, here are our tried and true, super-simple tips for setting and adjusting your AdWords bids.
13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)
Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.
These Coding Skills Will Make Every PPC Specialist More Valuable
You don’t need to be a full-fledged programmer to do PPC, but these basic coding skills will make you a better, more efficient PPC specialist!
Why You NEED to Raise Organic CTR’s (And How to Do It)
Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.
3 Landing Page Optimization Myths EXPOSED
We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.
11 Ways to Drive Growth with 10X Better Marketing Webinars
Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.
9 Easy Ways to Improve Your Marketing Resume
Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.
5 Ways to Get Tons of Low-Cost Conversions on Facebook
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
7 of the Best Value Proposition Examples We’ve Ever Seen
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.
30 Twitter Ad Examples to Study Before Spending a Dime
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
Google Maps Now Considered Extension of Google’s Core Search Site
Google announced yet another major change to their ad serving methods this week--Google Maps now falls under the umbrella of the Search Network!
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
Podcast: The Larry Kim Story!
Obsessed with Larry Kim? Get to know how Larry Kim became an entrepreneur in this new podcast interview with Jeff Sauer!
