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9 Overlooked Marketing Budget Leaks (+How to Plug Them)

Locate nine common budget leaks that derail your marketing and learn how to fix them.

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Industry Report: State of the Internet Marketing Agency in 2017

We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017
Instagram

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

31 Must-Ask Interview Questions for Marketing Jobs

Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

7 No B.S. Tips: How to Get Freelance Writing Jobs

Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.

The Last Guide to Google Ads Account Structure You’ll Ever Need

Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.

The 6 Best Content Curation Tools in 2024

There is SO much information and entertainment online that it can be hard to find quality content to share with your audience. These great content curation tools can help!

Value of a #1 Google Ranking Down 37% in Two Years?

Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.

Elisa Gabbert
April 26, 2017
SEO

Available NOW: Similar Audiences for Search Campaigns [Data]

Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.

4 Surprising Benefits of Content Marketing

We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing.

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

Allen Finn
April 24, 2017
Facebook Ads

31 Mind-Boggling Instagram Stats & Facts for 2026

Launched in 2010, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year.

Mary Lister
April 19, 2017
Instagram

10 Powerful Tips for Better Travel Marketing This Year

Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

Allen Finn
April 18, 2017
Facebook Ads

23 Content Marketing Statistics that Prove It Works

Content marketing works, and we've got the numbers to back it up! Next time somebody says content marketing doesn't work, why not pull out one of these 23 content marketing statistics to prove them wrong?

The Impact of Google’s New Exact-Enough Match Keywords [Data]

Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.

16 Ridiculously Easy Ways to Find & Keep a Remote Job

Want to work from home? Of course you do! Here are the best remote job search sites plus tips on how to get hired and stay productive working remotely.

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017
Copywriting

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.

Allen Finn
April 10, 2017
Social Media

13 Urgency-Inducing Tricks to Drive Sales

How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!

11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

Allen Finn
March 28, 2017
Facebook Ads

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

Guest Author
March 24, 2017
Instagram