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How to Do a PPC Keyword Gap Analysis to Find New Opportunities
Want to expand your PPC keyword list while stealing market share from your competitors? Find out how a keyword gap analysis can help.
5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
5 Ways to Earn & Build Customer Loyalty
Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.
11 Ways to Hack the LinkedIn Pulse Algorithm
Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.
7 Conversion-Sabotaging Words to Avoid at All Costs
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
3 Local Marketing Tips to Lock Up the Local SERP
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.
6 Ways to Optimize Images for Commercial Intent Searches
Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.
Getting Started with Google Advertising [Video Series]
Just getting started with Google advertising? Learn how Google AdWords advertising works, how much it costs, and how to measure your performance in this quick video series.
The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!
3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
How to Calculate Your Marketing Budget [Infographic]
Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.
5 Reasons Your Facebook Ads Aren’t Working
Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.
10 Reasons Your Site Is Preventing Conversions Right Now
Want more site conversions? Don't we all? If you're making any (or all) of these ten common mistakes, you're shooting your business in the foot.
NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
How to Calculate the ROI of Offline Transactions
We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales? Here's a system that works!
4 Big Local Marketing Trends (+8 Ways to Adapt)
Some big new trends in social media, video marketing, mobile advertising and search are changing the game for local businesses. Find out how to stay ahead of the curve!
3 Simple PPC Formulas Proven to Lower Your Costs
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
13 Great Mobile Marketing Tools You Need
What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.
11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]
High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.
Top 5 Mobile Tests to Try This Month
The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Making the Case for Controversial Marketing: 5 Questions to Answer
Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.
Google Silently Introduces New Display Keywords Targeting Settings
Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!
6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!
The Easy Guide to Maximizing Your Google Ads ROI
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
The Art & Science of High-Converting Landing Page Images
Your landing page images play a crucial role in your conversion rates. Find out how to optimize your landing page images for conversions in this must-read post.
Generational Marketing: How to Target Millennials, Gen X, & Boomers
We've done the research! In this post we examine the best online marketing strategies for targeting three key generational demographics.
