We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We know this because some of our all-time most popular pages on this site attempt to answer these questions – take our infographic on how the AdWords auction works, our guide to how much AdWords costs, and our industry benchmarks that show average click-through rate, cost per click, conversion rate, and cost per action in 20 different industries (for both search and display) so you can get a sense of how your performance compares.
We also know you’re all really busy! That’s why we decided to turn these popular guides into three quick one-minute videos. Each video provides a high-level answer to these three questions that are so common among new Google advertisers. If you’ve got three minutes, you’ve got time to learn a little about how Google advertising works!