PPC University

PPC University

Get your PPC performance on the honor roll!
Learn pay-per-click marketing for free with WordStream.

Tools & Resources


Free Keyword Tool

Discover and export relevant keywords to succeed in your search marketing.

Google Ads Grader

Get 40 hours' worth of PPC analysis in 60 seconds or less. It's fast, secure, and free!

ppc u facebook grader tool

Facebook Ads Grader

See how your Facebook ads stack up against competitors—also free!

PPC University: Learn Search Marketing for Free with WordStream

PPC University is a free PPC marketing course brought to you from the PPC experts at WordStream, to help you learn PPC. PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format. Wondering how to learn PPC? Your search is over!

Free Google Ads Training in Three Courses

Think of PPC University as a free Google Ads training program. It’s organized into three PPC courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC. Each lesson is packed with general PPC tips and tools that you can apply to any advertising platform, as well as recommendations specific to Google Ads.

Paid Social Media Training

PPC University includes two modules on social advertising. In Social Ads 101, you'll learn the ins and outs of social media advertising, with overviews and best practices on each of the most popular social networks. In the Facebook Ads module, you'll learn about the types of Facebook ads and objectives, how to leverage the power of audience targeting,  ways to manage your budget, helpful benchmarks, and so much more.  

Why PPC U Beats the Google Ads Help Center and Facebook Blueprint

Many marketers turn to the Google Ads Help Center or Facebook Blueprint when they need help. But these help centers contain an enormous amount of information and can be difficult to navigate. Plus, if you're not familiar with the basics, a lot of that information won't make sense.

If you’re just getting started with PPC training or need a little help with paid search and social media advertising, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have guidance the whole way through from industry experts.

The time to start your PPC education is now! Begin with the first lesson in PPC 101, “What is PPC?” and keep going!