Advanced PPC: Lesson Plan

In the third and final course of PPC University, learn more advanced PPC techniques to take your Google AdWords campaigns to the next level of performance, including remarketing, mobile optimization, call tracking and more. If you're mastered the basics and you're ready to maximize results, this is the course for you.

• Remarketing
• Dynamic Keyword Insertion
• AdWords Mobile PPC
• Call Tracking
• Geotargeting & Local PPC
• Dayparting
• PPC for Lead Generation
• PPC for B2B Companies
• Cloning Your AdWords Account to Bing
• How to Create Expanded Text Ads [Guide + FREE Template]
• Google Expanded Text Ads: 10 Things You Need to Know
• 7 Best Practices for Google's NEW Expanded Text Ads