Featured Article
Why Rankings Matter Less in SEO (+What to Track Instead)
Successful SEO looks different: Rankings are now just a small piece of the puzzle. Here's what to focus on instead.
The 9 Best 404 Error Pages We’ve Seen
A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.
6 SEO Experiments That Will Blow Your Mind
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.
Building a Successful Paid Twitter Campaign From the Ground Up
Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.
8 Industries That Must Have a Video Marketing Strategy
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?
5 Data-Driven Lawyer Marketing Strategies
Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!
5 Holiday Email Optimizations for PPC Marketers
The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.
WordStream Recognized with Elite Status in Expanded Bing Partner Program
We're excited to announce that WordStream has been named a Bing Elite partner, joining an exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising.
4 Ways to Make Your Landing Page Experience More Relevant
When running a PPC ad campaign it's crucial to sure you have a relevant landing page associated with your ad. Here are 4 ways to make your PPC landing page experience more relevant and more effective.
5 Ways to Earn & Build Customer Loyalty
Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.
11 Ways to Hack the LinkedIn Pulse Algorithm
Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.
7 Conversion-Sabotaging Words to Avoid at All Costs
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
3 Local Marketing Tips to Lock Up the Local SERP
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.
6 Ways to Optimize Images for Commercial Intent Searches
Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.
The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Finding the right advertising or marketing agency to partner with is challenging, but this simple guide and flowchart will make the process as painless as possible!
3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
How to Calculate Your Marketing Budget [Infographic]
Not sure how much your business should spend on marketing? Use this simple process and formula to calculate your marketing budget, whatever your company size and revenue.
10 Reasons Your Site Is Preventing Conversions Right Now
Want more site conversions? Don't we all? If you're making any (or all) of these ten common mistakes, you're shooting your business in the foot.
NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
4 Big Local Marketing Trends (+8 Ways to Adapt)
Some big new trends in social media, video marketing, mobile advertising and search are changing the game for local businesses. Find out how to stay ahead of the curve!
3 Simple PPC Formulas Proven to Lower Your Costs
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
13 Great Mobile Marketing Tools You Need
What is most important to mobile users is efficiency and productivity. We've curated a list of top apps and tools to help with your mobile marketing plan.
11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]
High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.
Top 5 Mobile Tests to Try This Month
The key to converting more mobile visitors is understanding that their mindset and behavior is different. These five mobile A/B test ideas have the potential to really move the needle.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Making the Case for Controversial Marketing: 5 Questions to Answer
Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.
