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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
One Weird Trick to Get More Facebook Likes for Free
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
10 Insanely Good Reasons You Should Publish On Medium
Medium is a powerful blogging and content syndication platform, and if you're not publishing on Medium, you're missing out on a huge potential audience for very little extra work. Learn more about why Medium publishing works so well!
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide
Ad customizers in Google AdWords are a super powerful way to increase click-through rates on sales and specials, and not enough people are using them! We found a way to bulk-create and manage Countdown Customizers that will make your life much easier.
15 Ways to Get More Customers on the Cheap
Need more customers? Of course you do! There are plenty of actionable steps you can take to get more customers even if your marketing budget is small.
3 Ways to Run More Effective Client Meetings
Want to hold better, more productive client meetings? Then follow Maddie Cary's essential tips for more effective, productive meetings that keep clients happy.
Website Design Inspiration: 8 Sites to Spark Your Creativity
Looking for some website design inspiration? Then look no further, as we present eight sites that will get those creative web design juices flowing.
Customer Match for Shopping Campaigns Available in All Accounts
We've found that AdWords Customer Match campaigns boast super-high conversion rates. Now, Customer Match is available in all accounts for Shopping Campaigns!
What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
All of Facebook’s Ad Targeting Options (in One Epic Infographic)
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
10 Best Social Media Advertising Tips for Content Marketers
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
The 13 Best Marketing Strategies for Small Businesses
As a small business, you are constantly looking for ways to attract business without breaking the bank. Here are our best strategies, digital and off-line, to market your business while ultimately saving you money!
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
5 Proven Formulas for High-Converting Landing Page Headlines
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google Ads could be the greatest customer acquisition platform you’ve never tried. Here are 8 ways to make it work for you.
7 Things Marketers Need to Know About Google Ads Store Visit Conversions
90 percent of sales still happen in stores, not online. If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolute killer. Here's what you need to know.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
How to Use the Psychology of Facebook to Create Better Facebook Ads
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
7 Strategies for High-Converting Landing Pages
Take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Easy Guide to Hero Images: How to Look Good & Get the Clicks
Hero images are a huge trend in web design. Find out what a hero image is, where to find great hero images for your site, how exactly to use hero images in your website marketing strategy, and see examples of the best hero images on the internet right now.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Wow-Facebook Ads on 3rd Party Sites for Non-Users
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
