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Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
The 25 Most Expensive Keywords in Google Ads
We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!
5 Insurance Marketing Tactics that Drive Quality Leads
Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.
Recent History’s Most Controversial Ads
A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.
7 Things Nobody Tells You About Working Remotely
In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.
The 10 Most Popular Words in Google Ads (+8 Other Findings)
What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.
Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%
Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.
Video SEO: 9 Ways to Optimize Your Video for Search
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
How to Use Emotional Images for High-Converting Landing Pages Every Time
The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
4 Useful Features Hidden in the New Google Ads Interface
The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.
This Is How to Build Links Now: 10 Data-Backed Tips
Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.
Promotion Extension in Google Ads Drives Super-High CTR
The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!
11 Changes & New Features Coming to AdWords: What You Need to Know
Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.
How to Promote a Book: 8 Lessons from Bestsellers
Want to know how to promote your book? In this must-read post for budding authors everywhere, learn 8 smart and sneaky book promotion lessons from best-selling authors.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
9 Tips for Writing Great Headlines Now
Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.
Industry Report: State of the Internet Marketing Agency in 2017
We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.
Google Announces Major Changes to Enhanced CPC Bidding
Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.
How to Use Instagram Giveaways to Grow Your Following
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
31 Must-Ask Interview Questions for Marketing Jobs
Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.
3 Reasons You Need to Try Pinterest Ads
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
7 No B.S. Tips: How to Get Freelance Writing Jobs
Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.
The Last Guide to Google Ads Account Structure You’ll Ever Need
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.
The 6 Best Content Curation Tools in 2024
There is SO much information and entertainment online that it can be hard to find quality content to share with your audience. These great content curation tools can help!
