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Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
12 Ways to Get More Subscribers on YouTube
1 billion hours of YouTube are watched per day. If you want to reach that audience, you need to grow your YouTube subscriber base. Here are 12 easy ways to get more YouTube subscribers, fast!
How to Turn Customer Feedback into High Converting Ad Copy
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
5 Best Reporting Tools For Marketers & Advertisers
Many marketers and advertisers find reporting to be one of the biggest time sucks. But you need good reports to prove your worth to your boss or your clients! Here are 5+ top reporting tools that will help you show off your progress in less time.
35 Marketing Statistics that Should Change Your Strategy in 2018
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
7 Killer Tips for More Effective Real Estate Facebook Ads
Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!
Social Media Crisis Management: A Guide to Staying Calm Under Pressure
Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).
How to Create Killer Facebook Ad Campaigns with Your Existing Assets
Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
Learn everything you need to know about hyperlocal marketing in this comprehensive guide, including how to set up hyperlocal campaigns in AdWords and Facebook Ads.
How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature
Inbound marketing is great, but doesn't always work when you want to win big client accounts. Learn how to use Linkedin's Matched Audience feature to reach high-level executives and decision makers that will really help you seal the deal.
Here’s How the Google Speed Update Will Impact Your Site (& Google Ads Account)
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
7 Ways to Get More Likes on Your Instagram Ads
Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.
How to Use Email Remarketing to Achieve Inbox Domination
Email remarketing, using hyper-targeted nurture funnels to turn prospects into customers, is a little tricky, but so worth the effort. Learn how to leverage Gmail ads in AdWords to dominate the inboxes of your prospects with Gmail remarketing ads for businesses of any size!
3 Attention-Grabbing Outreach Marketing Techniques
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
The Great PPC Diet: How to Correct Over-Optimization in Paid Search
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
8 Real, Data-Backed Predictions for PPC in 2018
Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!
![What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/google-rehab-ad-policy-changes.jpg)
What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]
Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business
The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.
7 Ecommerce Trends You Can’t Ignore in 2018
Ecommerce remains one of the fastest-moving industries, but what factors will shape the world of ecommerce this year? Check out these seven exciting ecommerce trends for 2018, including machine learning, voice search, and ROPO -- how many is your business ready for?
The Ultimate Guide to Facebook Ad Placement Optimization
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.
New, FREE Facebook Analytics Tools from WordStream
The Facebook Ads Grader is the newest member in our club of free analytics tools built to help you understand exactly where you stand with your online advertising efforts. Learn how these free tools can help you analyze and improve your Facebook ad campaigns.
5 AdWords Scripts for Smarter Bidding
AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.
How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network
The Google display ad network has fraudulent website placements that drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns! Here's how to find and eliminate the sites responsible for most of the click fraud in your display campaigns.
Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know
Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.
7 of the Biggest Facebook Advertising Updates in 2017
From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.
