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How to Use the Facebook Ads Audience Overlap Tool (to Save Money!)
Learn how to run and read the Facebook ads audience overlap tool, and get tips for using it to save on spend.
The Most Expensive Keywords in the UK
What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...
The 25 Most Expensive Keywords in Google Ads
We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!
10 Highly Effective B2B Link Building Tactics
Despite what some people say, links are still crucial for strong organic rankings. If you're in the B2B space, it can be tough to build links, but these 10 proven tactics really work.
5 Insurance Marketing Tactics that Drive Quality Leads
Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.
Recent History’s Most Controversial Ads
A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.
7 Things Nobody Tells You About Working Remotely
In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.
7 Data-Backed Tips for AdWords Ads that Work Right Now
The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.
Knock-Off Thousands from Your Google Ads Costs with Close Variants
Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.
4 Must-Try Google Mobile Ad Strategies (with Data!)
Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google.
The 10 Most Popular Words in Google Ads (+8 Other Findings)
What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.
Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%
Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.
Video SEO: 9 Ways to Optimize Your Video for Search
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
How to Use Emotional Images for High-Converting Landing Pages Every Time
The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
4 Useful Features Hidden in the New Google Ads Interface
The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.
This Is How to Build Links Now: 10 Data-Backed Tips
Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.
Promotion Extension in Google Ads Drives Super-High CTR
The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!
11 Changes & New Features Coming to AdWords: What You Need to Know
Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.
![7 Advanced Google Shopping Strategies [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/google-adwords-shopping-is-hard-advanced-tips.png)
7 Advanced Google Shopping Strategies [Infographic]
Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!
How to Promote a Book: 8 Lessons from Bestsellers
Want to know how to promote your book? In this must-read post for budding authors everywhere, learn 8 smart and sneaky book promotion lessons from best-selling authors.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
Google Releases New & Improved Quality Score Reporting
Google announced some changes to AdWords' Quality Score reporting that will afford you more understanding of the elusive metric and allow you to act on historical insights with ease. Learn more!
9 Tips for Writing Great Headlines Now
Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.
Industry Report: State of the Internet Marketing Agency in 2017
We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.
Google Announces Major Changes to Enhanced CPC Bidding
Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.
