Featured Article

5 Reasons Your Website Isn't Getting Traffic (+How to Fix It)

Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.

HomeBlog

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

Allen Finn
July 17, 2017
Facebook Ads

How to Use Google’s New Showcase Shopping Ads (First Click Free!)

Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.

The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.

6 Free Resources for Industry-Specific Marketing Benchmarks

One of the hardest parts of marketing is reporting and proving your success to higher-ups. These free sources of marketing benchmarks will help you measure your success against other businesses in your industry.

13 Power Tips for #Winning Mobile Ad Copy

Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!

The Highest CPC Keywords in Canada

The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!

The Top 25 Costliest Keywords in South Africa

What keywords demand the highest bids and costs per click (CPC's) in the ZAR currency? Check out the top 25 most expensive AdWords keywords, South Africa Edition!

8 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.

The Comprehensive Guide to Online Advertising Costs

How much do online ads cost? Learn everything you need to know about online advertising costs including average costs to advertise on Google and Facebook, plus how to lower your online ad costs.

The 25 Most Expensive Keywords in Australia

What are the most expensive keywords in Australia? These 25 keywords will cost you more Australian dollars per click than any other keywords in AdWords advertising...

35 Face-Melting Email Marketing Stats

Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.

The Most Expensive Keywords in the UK

What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...

The 25 Most Expensive Keywords in Google Ads

We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!

10 Highly Effective B2B Link Building Tactics

Despite what some people say, links are still crucial for strong organic rankings. If you're in the B2B space, it can be tough to build links, but these 10 proven tactics really work.

Guest Author
June 21, 2017
SEO

5 Insurance Marketing Tactics that Drive Quality Leads

Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.

Recent History’s Most Controversial Ads

A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.

7 Things Nobody Tells You About Working Remotely

In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.

7 Data-Backed Tips for AdWords Ads that Work Right Now

The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.

Knock-Off Thousands from Your Google Ads Costs with Close Variants

Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.

4 Must-Try Google Mobile Ad Strategies (with Data!)

Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google.

The 10 Most Popular Words in Google Ads (+8 Other Findings)

What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

Lisa Smith
June 5, 2017
Instagram

Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%

Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.

Video SEO: 9 Ways to Optimize Your Video for Search

Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.

Margot Whitney
June 2, 2017
SEO

How to Use Emotional Images for High-Converting Landing Pages Every Time

The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.