Featured Article
6 Common (But Killer) Google Ads Optimization Mistakes
Avoid six common Google Ads optimization mistakes, from chasing optimization score to changing bids too quickly and tracking low-value conversions.
4 Ways to Make Facebook & Google Ads Work Better Together
Still thinking in terms of Google versus Facebook? You should be thinking in terms of Google PLUS Facebook instead! Learn four ways these two networks can work together to get you better results from your ad campaigns.
10 Affordable, Underrated Digital Marketing Tools
Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.
5 Myths about Women in Business (Debunked)
The Megaphone of Mainstreet's SCORE 2018 report on women-owned businesses provides us with the data to debunk some vastly outdated myths surrounding women's role as entrepreneurs.
The Case Against SKAGs
SKAGs, or, Single Keyword Ad Groups, are popular with some search engine marketers. But despite the simplicity of targeting with SKAGs, they're not for everybody. Here are some of the problems you could run into with single-keyword ad groups in your campaigns.
22 Facebook Marketing Tips for Small Businesses on a Budget
Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!
Goodbye, AdWords. Hello Google Ads
Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Behold, logos!
The Easy Guide to Improving Your Google Business Profile
Considering 97% of consumers looked online for local businesses in 2017, it's time to learn exactly how to utilize the features within Google My Business to take your local SEO to the next level.
IGTV: How to Take Advantage of Instagram’s Bold New Format
Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.
5 Things You Need to Do Before the Old Google Ads UI Is Retired
As of July 10, 2018, the new Google AdWords UI will be the only option for advertisers. Here are the five steps you must take before the transition date when the old AdWords interface is officially retired forever.
The 10-Step SEO Audit & Checklist
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
5 Exciting New Features Coming to Google Shopping
Last week, Google unveiled several new features coming to its Shopping platform. If you're an ecommerce advertiser, check out this primer covering everything you need to know about the latest Google Shopping updates.
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
Linkedin Carousel Ads Have Arrived
Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.
12 Places to Find Royalty-Free Background Music for Marketing Videos
Hassle-free ways to find royalty-free music? Yes please!
The Only Off-Page SEO Walkthrough You’ll Ever Need
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
The Secrets of the Instagram Algorithm – Revealed!
In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.
Paid Search Conquesting: How to Squash Competitors Without Starting a War
Competitive keyword bidding is notorious for starting bidding wars, where both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, competitive search campaigns are also a way to capture brand visibility and awareness among a highly relevant audience. Learn how!
The Definitive Guide to Negative Keywords in Google Ads
Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Learn how to uncover and add negative keywords at scale in Google Ads!
Podcast Advertising 101: 4 Tips to Get You Started
Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.
10 Tips for Taking on SaaS Clients as a Marketing Agency
From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS companies are unique in many ways In this blog post, Brett McHale walks you through some of the key nuances of taking on SaaS companies as clients for your digital marketing agency, and offers some advice on how to collaborate with them properly in order to ensure a lasting relationship (and a healthy monthly retainer).
NEW! In-Market Audiences Debut in Search Campaigns
Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
SEO for Startups: How to Grow Your Organic Traffic Fast
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
