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Apple Maps Ads Are Here: Everything You Need to Know
Learn how to navigate ads on Apple Maps step-by-step.
5 Things You Need to Do Before the Old Google Ads UI Is Retired
As of July 10, 2018, the new Google AdWords UI will be the only option for advertisers. Here are the five steps you must take before the transition date when the old AdWords interface is officially retired forever.
The 10-Step SEO Audit & Checklist
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
5 Exciting New Features Coming to Google Shopping
Last week, Google unveiled several new features coming to its Shopping platform. If you're an ecommerce advertiser, check out this primer covering everything you need to know about the latest Google Shopping updates.
Facebook Ads for Non-Profits: 8 Money-Saving Tips
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
Linkedin Carousel Ads Have Arrived
Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.
12 Places to Find Royalty-Free Background Music for Marketing Videos
Hassle-free ways to find royalty-free music? Yes please!
The Only Off-Page SEO Walkthrough You’ll Ever Need
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
The Secrets of the Instagram Algorithm – Revealed!
In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.
Paid Search Conquesting: How to Squash Competitors Without Starting a War
Competitive keyword bidding is notorious for starting bidding wars, where both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, competitive search campaigns are also a way to capture brand visibility and awareness among a highly relevant audience. Learn how!
The Definitive Guide to Negative Keywords in Google Ads
Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Learn how to uncover and add negative keywords at scale in Google Ads!
Podcast Advertising 101: 4 Tips to Get You Started
Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.
10 Tips for Taking on SaaS Clients as a Marketing Agency
From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS companies are unique in many ways In this blog post, Brett McHale walks you through some of the key nuances of taking on SaaS companies as clients for your digital marketing agency, and offers some advice on how to collaborate with them properly in order to ensure a lasting relationship (and a healthy monthly retainer).
NEW! In-Market Audiences Debut in Search Campaigns
Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!
8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
SEO for Startups: How to Grow Your Organic Traffic Fast
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
The Marketer’s Playbook for Working with Coupon Affiliate Websites
For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.
Amazon SEO: How to Rank Highly for Amazon Searches
SEO isn't always about Google! If you sell products on Amazon, you need to understand Amazon's product ranking algorithm, A9. Here are the factors that influence your rankings when people search for products like yours in the Amazon search engine.
Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
The GDPR Is Coming. Here’s How It Will Affect Your Google Ads Account
If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Today, we tackle how the GDPR will impact your Google AdWords account, touching on everything from conversion tracking and remarketing to custom audiences. Learn how to avoid regulatory nightmares in the coming months!
6 A/B Tests Where Small Word Changes Made a BIG Difference
Words matter when it comes to writing effective and high-converting copy. As you’ll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.
Google Gives Advertisers the Ability to Target Cord-Cutters Through YouTube
Google is making it possible for advertisers to reach a key segment of the millennial population: cord cutters. Through a slew of new YouTube TrueView features, including the ability to target tv screens, a light tv viewing audience segment, and an ad experience through Google Preferred that mirrors the tv-watching experience, Google has expanded your ad reach to the biggest screen in most people's homes.
Google Locks up Bail Bonds Ads
Yesterday, Google announced that it will soon ban all bail bond ads from its platforms due to the fact ads in this space tend to prey on people of color. Google's newest ad policy will not impact advertising for legal services, including criminal defense, but it will cost the search titan significant revenue: after all, bail bonds keywords are some of the most expensive in AdWords!
Google Ads Attribution Models: How to Choose, Use, & Improve Them
If you're only measuring direct conversions or attributing everything to the last click, you're missing out on a lot of the value inherent in your online advertising campaigns. Learn how more sophisticated attribution models can show you the bigger picture and help you measure your true success.
7 Tips for Real Estate Landing Pages that Convert (+ 12 Examples!)
What can real estate marketers do to ensure your brand stands out against the many others online? This guide will show you how to create stunning and effective real estate landing pages so you can build your lead list and close more sales.
How to Create Captivating Instagram Videos
Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.
