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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
How to Create Awesome Facebook Carousel Ads That Convert
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
The Marketer’s Playbook for Working with Coupon Affiliate Websites
For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.
Amazon SEO: How to Rank Highly for Amazon Searches
SEO isn't always about Google! If you sell products on Amazon, you need to understand Amazon's product ranking algorithm, A9. Here are the factors that influence your rankings when people search for products like yours in the Amazon search engine.
Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads
Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.
Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
The GDPR Is Coming. Here’s How It Will Affect Your Google Ads Account
If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Today, we tackle how the GDPR will impact your Google AdWords account, touching on everything from conversion tracking and remarketing to custom audiences. Learn how to avoid regulatory nightmares in the coming months!
6 A/B Tests Where Small Word Changes Made a BIG Difference
Words matter when it comes to writing effective and high-converting copy. As you’ll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.
Google Gives Advertisers the Ability to Target Cord-Cutters Through YouTube
Google is making it possible for advertisers to reach a key segment of the millennial population: cord cutters. Through a slew of new YouTube TrueView features, including the ability to target tv screens, a light tv viewing audience segment, and an ad experience through Google Preferred that mirrors the tv-watching experience, Google has expanded your ad reach to the biggest screen in most people's homes.
Google Locks up Bail Bonds Ads
Yesterday, Google announced that it will soon ban all bail bond ads from its platforms due to the fact ads in this space tend to prey on people of color. Google's newest ad policy will not impact advertising for legal services, including criminal defense, but it will cost the search titan significant revenue: after all, bail bonds keywords are some of the most expensive in AdWords!
Google Ads Attribution Models: How to Choose, Use, & Improve Them
If you're only measuring direct conversions or attributing everything to the last click, you're missing out on a lot of the value inherent in your online advertising campaigns. Learn how more sophisticated attribution models can show you the bigger picture and help you measure your true success.
7 Tips for Real Estate Landing Pages that Convert (+ 12 Examples!)
What can real estate marketers do to ensure your brand stands out against the many others online? This guide will show you how to create stunning and effective real estate landing pages so you can build your lead list and close more sales.
How to Create Captivating Instagram Videos
Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.
5 Awesome New Features Coming to Facebook Ads
You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!
Ecommerce SEO: 12 Easy Ways to Rank Higher & Grow Sales
The latest data says that 71% of consumers in the US will use a search engine to discover new products, brands, and services. Here are seven actionable ways to help your ecommerce business rise to the top of Google.
Google Resumes Ads for Certified Drug & Alcohol Rehab Facilities
In September of 2017, Google restricted search ads for rehab facilities in order to crack down on exploitation. Recently, they’ve announced a new path for qualified advertisers. Learn what you need to do to get your account back up and running again!
7 Things We Learned from Studying the 50 Top Business Homepages
The homepage is one of the most important pages on your website. We analyzed 50 top business websites to discover what design elements are present on the best homepages. Take a look at what we found so you can model your homepage design after the best!
How to Create Uber-Engaging Facebook Canvas Ads
Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.
Here’s How to Choose the Best Messaging App to Boost Your Business
Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!
A 3-Step Process to Generating (Free) B2B Leads on LinkedIn
With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!
11 Creative, Brand-Building Event Marketing Ideas
Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.
7 Smarter Ways to Approach Mobile Search Ads
More than half of marketers claim that their desktop and mobile campaigns are basically the same. This won't work in paid search! Here's what you need to do to make sure your mobile search campaigns are at least as effective as your desktop search campaigns.
Big Changes to Facebook Custom Audiences: What You Need to Know
Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.
Report: Featured Snippets Losing Ground to Direct Answers?
A new report shows that Google has been swapping out featured snippets for direct answers. In this post, we give you the lowdown on the change, and explain how it might affect the future of organic search.
6 Tips for Perfect Landing Pages for Email Campaigns
It doesn't matter if your email open rates are sky-high if nobody converts from your landing page! You have to nail both parts of the experience. Here are six tips to help you build the perfect landing page for an email marketing campaign.
4 Ways to Optimize the Post-Click Experience
Most sales aren’t made with ads but with landing pages. Optimizing the post-click experience is a win-win: Your visitors get what they were promised, you get them as a customer. Here's how to do it right.
5 Seriously Underused Paid Search Strategies
AdWords is one of the best ways to raise brand awareness and acquire new users, but it can be tricky. In this article, Asi Dayan outlines five effective paid search strategies that most advertisers tend to overlook.
