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7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
Content marketing is getting harder. Here are the top hurdles you need to know, plus what to do to clear them with ease.
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns
The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).
4 Google Ads Features Agencies Should Prepare For
Aside from the obvious name and logo changes, the rebranding of Google Adwords to Google Ads includes new must-know features for digital marketing agencies and their clients. Here are the top four new Google ad features you should be aware of.
Why Facebook Story Ads Could Mean Big Changes for Advertisers
The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.
How to Use F & Z Patterns in Your Landing Page Design
By establishing visual hierarchy, you can ensure that the message a landing page aims to deliver is communicated effectively to page visitors. Learn how to use F and Z viewing patterns to optimize landing pages for user experience.
5 Design Principles to Master for Better Display Ads
Knowing key design principles is essential when creating effective display ads during the era of ad blockers and banner fatigue. Learn how concepts like structure and color and typography choices can help you design better display ad creative.
Conquer the World With This International SEO Guide
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
Save Time & Money Managing Bing Ads with Scheduled Imports from Google
Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
6 Best Practices for Responsive Ads on the GDN
By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
34 Advertising Statistics to Know in 2025
Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!
5 Keys to Starting Your Own Digital Marketing Agency
Ready to start your own marketing agency, but not sure how? From developing the necessary skills to deciding how you want to scale your business, here are the five steps you need to follow to build an online marketing agency from the ground up.
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
6 Things to Check for When Your Organic Traffic Suddenly Drops
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
7 Trends Dominating Content Marketing in 2018
The platforms, technologies and opportunities for consuming content are more robust than ever. So what are the big trends driving content marketing today? Let's explore how brands can cut through the noise and deliver truly value-driven content.
Top 5 Mind-Blowing Statistics from Google Marketing Live 2018
Google just announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. Check out our top 5 mind-blowing statistics from Google Marketing Live.
Google Responsive Search Ads 101: Best Practices You Need to Know
Google responsive search ads: 15 headlines, 4 descriptions, 7 best practices, and thousands of permutations.
11 Big Changes Coming to Google Ads: What You Need to Know
There are whole slew of exciting new Google Ads features and innovations in the works! Check out the 11 most interesting features and changes announced at Google Marketing Live this year, plus our always piquant analysis.
4 Ways to Make Facebook & Google Ads Work Better Together
Still thinking in terms of Google versus Facebook? You should be thinking in terms of Google PLUS Facebook instead! Learn four ways these two networks can work together to get you better results from your ad campaigns.
10 Affordable, Underrated Digital Marketing Tools
Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.
5 Myths about Women in Business (Debunked)
The Megaphone of Mainstreet's SCORE 2018 report on women-owned businesses provides us with the data to debunk some vastly outdated myths surrounding women's role as entrepreneurs.
The Case Against SKAGs
SKAGs, or, Single Keyword Ad Groups, are popular with some search engine marketers. But despite the simplicity of targeting with SKAGs, they're not for everybody. Here are some of the problems you could run into with single-keyword ad groups in your campaigns.
22 Facebook Marketing Tips for Small Businesses on a Budget
Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.
Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!
Goodbye, AdWords. Hello Google Ads
Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Behold, logos!
