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8 Vibe Coding Best Practices for Marketers (+Ideas for Your First Project)

Vibe coding lets you build digital marketing assets like calculators, generators, and dashboards. These pro tips will help you get it right.

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The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

7 Prospecting Strategies for PPC Agencies

Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.

The Online Advertising Landscape in 30 Definitive Charts [Data]

We polled hundreds of WordStream customers about their strategies, the makeup of their businesses and marketing teams, and the unique challenges they face on a day-to-day basis. This is your Online Advertising Landscape in 2019!

8 Surprisingly Effective Ways to Use Stock Photos in Ads

For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!

Local Business Advertising: 3 Ways to Grow in Your Market

Local business advertising presents a lot of unique challenges. Check out our blog post to learn new ways to advertise and grow your local business!

How to Share Deals & Drive Sales with Facebook Offer Ads

Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!

The Easy Guide to Social Media for Small Business

Social media a powerful platform to build brand awareness and generate leads. Here's everything you need to get started on Facebook, Twitter, LinkedIn, Instagram, and YouTube, including what to post, when to post it, and more!

State of the Internet Marketing Agency in 2019

It's here! Check out the 2019 edition of WordStream's annual State of the Agency report—an inside look at how digital marketing agencies run their businesses.

The 5 Best Ad Campaigns the Internet Has Ever Seen

We took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Check out the 5 best ad campaigns the internet has ever seen.

RIP Relevance Score: Facebook Introduces 3 New Metrics

Facebook says they'll sunset Relevance Score and replace it with three new metrics this spring. Find out why Facebook is doing this and why it's good news!

Top 7 Video Advertising Trends of 2019

With more than 80% of marketers using video content in their campaigns, your business can't afford to skip this medium. Here are the top seven video advertising trends that your team can try this year.

The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

Ecommerce PPC is essential for any business that sells products online. Check out our definitive guide to advertising and selling on Google, Amazon, and Bing!

How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know

Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.

How to Increase PPC Profits – By Decreasing Sales

You might think more sales would lead to more revenue, but that’s not always the case. In this guide, we're showing you how to can maximize the PPC profitability for your ecommerce business – by actually decreasing your sales.

Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News

Can't keep up with the online advertising news? No worries. We got it covered. Check out our latest round-up of news from Google, Facebook and more, including new responsive video ads and expanded call-only ads.

The Complete LinkedIn Advertising Cheatsheet

If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!

Mary Lister
March 5, 2019
Social Media

15 SaaS Startup Growth Strategies to Try in 2019

Growth is everything to a new venture, but you can't just rely on the same old traditional marketing tactics. Here are 15 low-risk, high-yield growth strategies you can deploy today to start seeing results in no time.

How to Make the Most of Your Ad Spend with Email Validation

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. Here's how to make sure these leads are complete and correct with email validation.

4 Facebook Messenger Marketing Strategies You Have to Try

Facebook Messenger is quickly becoming a widely used marketing tactic. Here we're sharing the top four strategies that you need to try, including comment guards, chatblasts, and more.

Larry Kim
February 28, 2019
Social Media

Google to Sunset Average Position: Here’s What It Means

Google Ads will sunset the average position metric in September 2019. What does it mean? Should you worry? Here's what the experts are saying about the average position metric going away.

Scaling a Digital Agency: How to Hire the Right People

Between finding people with the right background and a strong culture fit, hiring new employees to scale your agency can be a daunting task. Here are some tried-and-true strategies to consider as you expand your team.

14 Product Photography Tips to Make You Look Like a Pro

Product photography is an essential (and often quite daunting) part of running an ecommerce business. Check out our 14 best tips!

Facebook Ecommerce: The Complete Beginner’s Guide

If you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, keep on reading.  In this guide, you’ll learn how to identify your target audiences, select your campaign objectives, and more!

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!

Kristina Simonson
February 21, 2019
Facebook Ads

The 9 Best Small Business Podcasts (and What They Taught Us)

Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!

Conor Bond
February 20, 2019
Marketing Ideas

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.

Michelle Morgan
February 19, 2019
Facebook Ads