Featured Article
5 Reasons Your Website Isn't Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
7 Reasons You Should Be Using Scripts in Google Ads
Using scripts in Google Ads is a great way to automate tasks and free up your time to tackle other projects. And scripts aren't as difficult as you think. Check out these seven ways that AdWords scripts will make your life better.
6 Tips for Writing Ad Copy at Scale
Writing your own ad copy for your paid search campaigns can be an intimidating task for most. To make your life a little easier, we outlined our favorite tips for organizing your process and writing great ad copy at scale.
Google Ads Mobile Benchmarks for YOUR Industry
Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.
Instagram Marketing Strategy 101: 4 Steps to Success
With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.
4 Facebook Updates to Help You Market Your Local Business
Facebook has announced several updates to help small, local businesses with their online marketing efforts. We broke down everything you need to know to get your business noticed locally and online.
Everything You Need to Know About Instagram Story Ads
Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.
The 411 on Low Search Volume Keywords
Low search volume keywords are keywords that don't get searched very often. In this article, learn what to do when Google marks your keywords as 'low search volume' and what it means for your paid search account.
Optimizing for Earned Metrics in YouTube Campaigns
Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns
The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).
4 Google Ads Features Agencies Should Prepare For
Aside from the obvious name and logo changes, the rebranding of Google Adwords to Google Ads includes new must-know features for digital marketing agencies and their clients. Here are the top four new Google ad features you should be aware of.
Why Facebook Story Ads Could Mean Big Changes for Advertisers
The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.
How to Use F & Z Patterns in Your Landing Page Design
By establishing visual hierarchy, you can ensure that the message a landing page aims to deliver is communicated effectively to page visitors. Learn how to use F and Z viewing patterns to optimize landing pages for user experience.
5 Design Principles to Master for Better Display Ads
Knowing key design principles is essential when creating effective display ads during the era of ad blockers and banner fatigue. Learn how concepts like structure and color and typography choices can help you design better display ad creative.
Conquer the World With This International SEO Guide
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
Save Time & Money Managing Bing Ads with Scheduled Imports from Google
Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.
Top Secret: How to Get Free Leads from Facebook
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
6 Best Practices for Responsive Ads on the GDN
By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
34 Advertising Statistics to Know in 2025
Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!
5 Keys to Starting Your Own Digital Marketing Agency
Ready to start your own marketing agency, but not sure how? From developing the necessary skills to deciding how you want to scale your business, here are the five steps you need to follow to build an online marketing agency from the ground up.
How to Create a Facebook Group for Your Business (+ 5 Benefits)
Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!
6 Things to Check for When Your Organic Traffic Suddenly Drops
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
7 Trends Dominating Content Marketing in 2018
The platforms, technologies and opportunities for consuming content are more robust than ever. So what are the big trends driving content marketing today? Let's explore how brands can cut through the noise and deliver truly value-driven content.
Top 5 Mind-Blowing Statistics from Google Marketing Live 2018
Google just announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. Check out our top 5 mind-blowing statistics from Google Marketing Live.
Google Responsive Search Ads 101: Best Practices You Need to Know
Google responsive search ads: 15 headlines, 4 descriptions, 7 best practices, and thousands of permutations.
11 Big Changes Coming to Google Ads: What You Need to Know
There are whole slew of exciting new Google Ads features and innovations in the works! Check out the 11 most interesting features and changes announced at Google Marketing Live this year, plus our always piquant analysis.
