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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
Fulfillment by Amazon: How Does Amazon FBA Work?
Fulfillment by Amazon (FBA) is a terrific option for ecommerce sellers who need help with filling and shipping orders. Learn all about how Amazon FBA works including FBA fees and costs and the pros and cons of using FBA.
5 Ways to Increase Your Mobile Conversion Rate
Mobile traffic surpassed desktop traffic in 2016, and it's only been increasing since. To stay competitive, today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today.
![Google Mobile Benchmarks – by Ad Type! [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/benchmarks-by-mobile-ad-type-header.jpg)
Google Mobile Benchmarks – by Ad Type! [DATA]
Curious if your mobile ads are performing well? Check out these new benchmarks for mobile ads across Google's ad networks – average CTR, average cost per click (CPC), average conversion rate (CVR), and average cost per action (CPA) across 10 different mobile ad types from search ads to video.
Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid
In this post, we walk you through conversational marketing mistakes you need to avoid as a business of any size. We also provide actionable ways to implement chatbots into your current digital strategies. Check out our top 5 mistakes to avoid when using chatbots in conversational marketing.
Navigating the Algorithmic Learning Period in Google & Facebook Ads
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
The Big, Vital, All-in-One Guide to Keyword Difficulty
The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!
15 Ways to Get More Conversions, Starting Today
Losing leads that could have turned into sales? We're willing to bet you are. Here are 15 actionable strategies that could provide a substantial lift in your conversion rate.
Google Shuts off Tech Support Ads
Google has begun restricting ads from all third-party tech support providers globally. If your tech suppor ads have been suddenly pulled from Google, here's what you need to know.
Coming Soon: Exact Match Keywords to Match to Even MORE Variants
Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.
10 Smart Hotel Marketing Strategies to Increase Bookings
The biggest challenge in hotel marketing is competition. How do you stand out from the sea of other hotels, not to mention options like Airbnb? We've got you covered with ten simple and effective hotel marketing and advertising strategies.
3 Incredibly Useful Google Ads Features You’re Probably Not Using
There’s a good chance these three underused tools are going to make managing your Google Ads campaigns much, much easier, improving your results along the way.
Get Visible: Using Paid Search & Social for Brand Awareness
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.
7 Facebook Retargeting Tactics You Must Try
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
You Saw My Ad WHERE?! Mastering Google Display Placements
Google Ad Display Placements should be as important to an advertiser as the ad creative itself. WordStream is here to help you optimize your ad placements to ensure the best results with your display campaigns.
Improve Your YouTube Targeting with Custom Intent Audiences
YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.
5 Data-Backed Tips for Writing Great Facebook Ad Headlines
Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!
How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
Custom affinity audiences allow advertisers to narrowly target prospects on the GDN and reach more relevant consumers. Learn more about them in our blog post!
Facebook Removes Ad Targeting Options – Should You Be Worried?
Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.
Google Expands Your Search Ads AGAIN! What You Need to Know
Google's brand new expanded text ads will allow advertisers to show up to 3 headlines and up to 2 descriptions: the biggest ads on the SERP, ever. Check out our coverage to get all the information you need to succeed!
The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)
Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.
Expandable Featured Snippets Mark Continued Shift in Search
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
16 Accessible and Affordable Music Marketing Tips
Great marketing practices are key for anyone who wants to turn his or her music into a career. Check out this blog post for our very best music marketing tips!
6 Ways to Compete Against eBay & Amazon on a Small Budget
It's hard out there for smaller ecommerce businesses, but we're here to show you that you really can compete against the online dominance of eBay and Amazon when you have much smaller budgets at your disposal. Here's how.
7 Reasons You Should Be Using Scripts in Google Ads
Using scripts in Google Ads is a great way to automate tasks and free up your time to tackle other projects. And scripts aren't as difficult as you think. Check out these seven ways that AdWords scripts will make your life better.
6 Tips for Writing Ad Copy at Scale
Writing your own ad copy for your paid search campaigns can be an intimidating task for most. To make your life a little easier, we outlined our favorite tips for organizing your process and writing great ad copy at scale.
Google Ads Mobile Benchmarks for YOUR Industry
Outflanking mobile competitors in Google Ads is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From average click-through rate to cost per click to conversion rate, check out Google Ads mobile benchmarks for YOUR industry.
