Featured Article
How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know
Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.
How to Increase PPC Profits – By Decreasing Sales
You might think more sales would lead to more revenue, but that’s not always the case. In this guide, we're showing you how to can maximize the PPC profitability for your ecommerce business – by actually decreasing your sales.
Google Rolls Out Responsive Video Ads, Expanded Call-Only Ads + More Recent News
Can't keep up with the online advertising news? No worries. We got it covered. Check out our latest round-up of news from Google, Facebook and more, including new responsive video ads and expanded call-only ads.
The Complete LinkedIn Advertising Cheatsheet
If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is the platform for you. In this LinkedIn advertising cheatsheet, I'll cover everything you need to know, including ad types, audience targeting, and more!
15 SaaS Startup Growth Strategies to Try in 2019
Growth is everything to a new venture, but you can't just rely on the same old traditional marketing tactics. Here are 15 low-risk, high-yield growth strategies you can deploy today to start seeing results in no time.
How to Make the Most of Your Ad Spend with Email Validation
When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. Here's how to make sure these leads are complete and correct with email validation.
4 Facebook Messenger Marketing Strategies You Have to Try
Facebook Messenger is quickly becoming a widely used marketing tactic. Here we're sharing the top four strategies that you need to try, including comment guards, chatblasts, and more.
Google to Sunset Average Position: Here’s What It Means
Google Ads will sunset the average position metric in September 2019. What does it mean? Should you worry? Here's what the experts are saying about the average position metric going away.
Scaling a Digital Agency: How to Hire the Right People
Between finding people with the right background and a strong culture fit, hiring new employees to scale your agency can be a daunting task. Here are some tried-and-true strategies to consider as you expand your team.
14 Product Photography Tips to Make You Look Like a Pro
Product photography is an essential (and often quite daunting) part of running an ecommerce business. Check out our 14 best tips!
Facebook Ecommerce: The Complete Beginner’s Guide
If you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, keep on reading. In this guide, you’ll learn how to identify your target audiences, select your campaign objectives, and more!
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
The 9 Best Small Business Podcasts (and What They Taught Us)
Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.
How to Optimize Your Google Shopping Feed for Ecommerce Success
You have to optimize your Google Shopping feed if you want to drive ROI on your ecommerce campaigns. Check out our complete how-to guide!
![Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/2019-Facebook-Ads-Virtual-Summit-Share-Banner-740x387-1.png)
Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.
3 Tips for Optimizing YouTube Ad Placements
Targeting YouTube ad placements is different than choosing placements on the Display Network, but it doesn't have to be difficult. Here are three easy ways to select better placements for your video campaigns in Google Ads.
How to Streamline Reporting with Google Tag Manager & Google Analytics
Figuring out the relationship between conversion tracking and website analytics can be tricky if you don't have the right set up. Here, we walk you through setting up Google Tag Manger and Google Analytics so that you can improve your paid channel performance reporting.
Battle of the SERP: Combining SEO & PPC Forces to Win
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
Top 12 Social Media Marketing Tools for 2019
Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.
27 Google Search Statistics You Should Know (+ Insights!)
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
The wholesome union of Google Ads and Facebook Ads is one we here at WordStream can get behind. In this post, we discuss why integrating your Google and Facebook Ads campaigns is vital to any holistic marketing strategy.
7 Recent Online Advertising Updates You Should Know
2019 has kicked off with a slew of online advertising news stories. Check out our round-up of the 5 most important ones and get yourself caught up!
5 Critical Web Design Mistakes that Cost You Conversions
Some CRO experts believe button color is paramount, but we think context matters just as much. Here are five web design mistakes that cost you conversions regardless of your CTA button color.
Employee Spotlight: Tiffany Manzi
For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream, Tiffany is a senior account executive on the sales team, and she’s the sales team lead for the Australia/New Zealand market.
Google Ads Account Takeover? What You Need to Know
Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.
