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Facebook Ads Benchmarks 2026: NEW Data, Trends, & Insights for Your Industry
We analyzed nearly 1,800 Meta Ads campaigns to bring you the latest performance metrics for your industry! See how you stack up to the competition.
95+ Ideas for Google Ads Remarketing Lists
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
Construction Marketing: 11 Tips for Building a Better Audience
Here are 11 construction marketing tips to out-book and out-build your competitors.
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads
Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!
How to Use Google Lead Form Extensions to Drive More Leads
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
Google Shopping Holiday Forecasts for YOUR Industry
Wondering what to kind of traffic you can actually expect while you're prepping your Google Shopping accounts for the holiday season? We partnered with Google to examine what retail advertisers can expect, and we're sharing the Google Shopping holiday forecast here. Take a look for traffic forecasts for 12 industries, including apparel, computers, electronics, and more!
Responsive Display Ads to Replace Legacy Display Ads: Here’s What It Means
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash
How can you stand out against the flood of other emails loading up your target customer's inbox? Here are 11 tips for improving your ecommerce email marketing, including personalized subject lines, VIP offers, and more!
5 Ways to Optimize Your Site for Google Page Speed Criteria
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
The 6 Most Effective Ecommerce Discounts to Promote with PPC
Ecommerce discounts can be a powerful advertising tool—especially when you combine them with your PPC campaigns. Here are the six most effect ecommerce discounts to offer in your PPC ads, including seasonal sales, free trial offers, and more!
New Audience Targeting Options Coming to Google Search
Google announced two new audience targeting options for Google Search: affinity audiences and seasonal event segments for in-market audiences. Here, we break down what these audiences are and share how you can make the most of these for your campaigns!
10 Expert-Approved B2B Lead Generation Strategies
Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!
User-Generated Images Come to Google Shopping Reviews
Google recently announced that you can now include user-generated images in Google Shopping reviews. Here, we're telling you what this means, how to sign up, and—most importantly—how to use this update to improve your Google Shopping acount!
10 Copywriting Tips & Exercises to Jumpstart Your Creativity
Sometimes getting started is the hardest part of copywriting—but there are ways around that. Here, we've gathered 10 of our favorite copywriting tips and exercises to help you jumpstart your creativity, including freewriting, reading aloud, and more!
7 Ways to Boost Your Instagram Sales This Holiday Season
To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!
7 High-Converting Event Landing Pages (& How to Copy Them!)
Great event landing pages have much more than the basic where, when, and why. Here are seven examples of great event landing pages from Salesforce, SXSW, and more, so that you can learn from the best and create your own high-converting landing pages!
9 Ways to Improve Your LinkedIn Lead Generation Ads Today
LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!
6 Tips to Choose a Stunning Website Color Scheme
Your website is your first opportunity to give your prospects a terrific experience. Here are six tips to help you impress and convert more visitors with a stunning color scheme, including using basic color theory, combining colors, and more!
5 Google Display Ads Best Practices That Always Work
We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!
![Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study]](https://www.wordstream.com/wp-content/uploads/2021/07/google-call-only-ads-ad-example-with-headlines.jpg)
Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study]
Google call-only ads are great when your prospective customer need your help right this second. We dug into a hunch that Google call-only ads helped your prospective customers get your help faster when they don't have headlines.
11 Strategies for A+ Higher Education Marketing
Higher education student enrollment is on the decline, so it's more important than ever to have a top-notch higher education marketing plan. Here, we're sharing 11 strategies that work, including targeted social campaigns, events, alumni partnerships, and more!
4 Ways to Find Low-Volume Keywords for SEO
Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!
Conversion Value: What It Means & Why It’s Crucial to Your Business
In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.
Is Your Company Rebranding? Follow These 11 Tips to Update Your Google Ads
Rebranding a company isn't easy, especially when it involves a name change. Here are 11 steps for updating your Google Ads account for your company rebrand, from updating or creating new campaigns to monitoring progress after launch and everything in between!
7 Surprisingly Effective Pop-up Advertising Strategies
Listen, pop-ups don't have to be annoying or invasive—in fact, pop-up advertising works way better when you're enhancing your visitor's experience. Here are seven surprisingly effective ways to use pop-ups, including offering discounts and hiding landing page forms and more!
