Featured Article
9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
Copy Testing: Why It’s Necessary & How to Make It Work
How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
6 Steps to Add Customer Journey Mapping to Your Marketing Strategy
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.
8 Ways to Prioritize Your At-Risk Clients
Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!
The 8 Best Remarketing Ads the Internet Has Ever Seen
Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
What to Do About BERT & Google’s Recent Local Algorithm Update
Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.
Facebook Ad Benchmarks for YOUR Industry
A lot has changed since we first released our Facebook ad benchmarks—that's why we've updated them for 2019. So what numbers do you need to compete in your industry for metrics like click-through rate, conversion rate, and more? Find out!
The Last Guide to Content Editing You’ll Ever Need
To make sure your content is ready to share with your readers and impress your prospects, you need a round of content editing. But what does that? And how do you do it? In this guide, we share what content editing is, why it's important for marketers, and a tool to help you prioritize your own content editing.
95+ Ideas for Google Ads Remarketing Lists
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
Construction Marketing: 11 Tips for Building a Better Audience
Here are 11 construction marketing tips to out-book and out-build your competitors.
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads
Creating YouTube pre-roll ads can be tricky, especially if you’re a small business. Here are the six steps you need to create engaging pre-roll ads, including brainstorming ideas, making your video weird, and more!
How to Use Google Lead Form Extensions to Drive More Leads
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
Google Shopping Holiday Forecasts for YOUR Industry
Wondering what to kind of traffic you can actually expect while you're prepping your Google Shopping accounts for the holiday season? We partnered with Google to examine what retail advertisers can expect, and we're sharing the Google Shopping holiday forecast here. Take a look for traffic forecasts for 12 industries, including apparel, computers, electronics, and more!
Responsive Display Ads to Replace Legacy Display Ads: Here’s What It Means
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash
How can you stand out against the flood of other emails loading up your target customer's inbox? Here are 11 tips for improving your ecommerce email marketing, including personalized subject lines, VIP offers, and more!
5 Ways to Optimize Your Site for Google Page Speed Criteria
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
The 6 Most Effective Ecommerce Discounts to Promote with PPC
Ecommerce discounts can be a powerful advertising tool—especially when you combine them with your PPC campaigns. Here are the six most effect ecommerce discounts to offer in your PPC ads, including seasonal sales, free trial offers, and more!
New Audience Targeting Options Coming to Google Search
Google announced two new audience targeting options for Google Search: affinity audiences and seasonal event segments for in-market audiences. Here, we break down what these audiences are and share how you can make the most of these for your campaigns!
10 Expert-Approved B2B Lead Generation Strategies
Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!
User-Generated Images Come to Google Shopping Reviews
Google recently announced that you can now include user-generated images in Google Shopping reviews. Here, we're telling you what this means, how to sign up, and—most importantly—how to use this update to improve your Google Shopping acount!
10 Copywriting Tips & Exercises to Jumpstart Your Creativity
Sometimes getting started is the hardest part of copywriting—but there are ways around that. Here, we've gathered 10 of our favorite copywriting tips and exercises to help you jumpstart your creativity, including freewriting, reading aloud, and more!
7 Ways to Boost Your Instagram Sales This Holiday Season
To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!
7 High-Converting Event Landing Pages (& How to Copy Them!)
Great event landing pages have much more than the basic where, when, and why. Here are seven examples of great event landing pages from Salesforce, SXSW, and more, so that you can learn from the best and create your own high-converting landing pages!
