Featured Article
Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
Align Your Video Ads with Your Sales Funnel: Here’s How
Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.
7 Ways to Write More Like-able Social Media Copy
Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.
Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
24 Clickable Banner Ads Examples (And Why They Work!)
Sometimes we all need some creative inspiration. That's why we've gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.
Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
32 Must-Know YouTube Statistics for 2026
Looking to tap into video to enhance your business growth? Use these general, demographic, and marketing YouTube statistics for motivation, plus key takeaways and advice!
Get Started with Out-of-Home Advertising: Here’s How
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
Goal Talk Podcast Episode 3: How to Craft an Irresistible Value Proposition
In this week's episode of the Goal Talk podcast, host Mikalya Wyman talks with Senior Product Marketing Specialist Elaine Stone about crafting a killer value proposition, including how to do it, why you need one, and much more!
7 Irresistible Networking Strategies for Marketers
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
How to Layer Audiences & Keywords to Uncover Cheaper Clicks
If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!
5 Steps to Build a Webinar Landing Page That Guarantees Attendees
Webinars can help you to build your brand authority and your audience. Here's how to use proper targeting, appealing content, and compelling calls to action to encourage more attendees to yours!
Introducing The Goal Talk Podcast from WordStream
Introducing WordStream's first podcast, the Goal Talk podcast! The podcast is all about giving small business owners and marketers the information they need to succeed. The podcast will give you actionable insights to help your business flourish.
The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!
13+ Ways to Boost Engagement With User-Generated Content on Instagram
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!
7 Free Training Resources for Digital Marketing Agencies
As a digital marketing agency, growing your team or skillset costs time, money, and energy. We've identified seven free training resources so you can scale up without sacrificing your day-to-day responsibilities.
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
In this guide, we're sharing five key ways a content marketing mission statement can improve your content—plus, we'll let you know why you need a content marketing mission statement and how to get started drafting your own!
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
The Small Business Guide to Online Reputation Management
Online reputation management is a must for small businesses. In this guide, we walk you through what everything you need to know, including what online reputation management is, which channels to monitor, and how to get set up today.
5 Strategies to Make Your Agency More Profitable & Scalable
It's simple: Agencies that focus on increasing profitability and scalability find long-term success. Here are six strategies to help maximize your agency's potential for growth that you can start focusing on today!
Here’s Everything You Need in Your 2020 Tech Stack
Marketing technology isn't one-size-fits-all, but a good tech stack always includes tools for your most important needs. So we've created this all-inclusive, crowd-sourced guide to cover all the marketing technology you need in your tech stack this year!
3 Major Differences Between Google Ads and Microsoft Advertising
While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.
Boost Your Facebook Video Views with These 6 Tactics
If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!
Learn How to Create PPC Campaigns for Addiction Treatment Facilities
We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!
YouTube Display Ads 101: How to Target Placements & Boost Conversions
Display Network ads appear not just on websites but also on apps and videos, which means you need to be prepared. In this post, you'll learn everything you need to know to get started with YouTube display ads!
6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!
