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7 Most Important SEO Ranking Factors for 2025

What's driving website rankings has shifted. Here's what to focus on right now.

Tom Demers | July 29, 2025 | SEO
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The 16 Best Marketing Strategies to Try This Year

It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!

Lisa Smith
January 7, 2020
Marketing Ideas

Google Doubles Its Life Event Targeting & Expands to Display Ads

Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!

41 Must-Try Content Marketing Tools

Content marketing delivers enormous value that brands can't get from other traditional types of marketing. Make sure you're getting as much value as possible out of your effort by testing out these 41 must-try content marketing tools for content management, team collaboration, and more!

6 Simple Steps to Build a Basic Website for Your Small Business

Every business needs a website—even small local businesses. Here, we share six easy steps to set up a basic website quickly on a budget so that you can get started today!

6 Easy Steps to Get Your Google Ads Ready for 2020

The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!

Google Ads Is Killing Message Extensions-What You Need to Do NOW

Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.

Our Top 19 Blog Posts of 2019

This year was big for online advertising—and for the WordStream blog! Here are our top 19 blog posts of the year, including Google search statistics, audience targeting techniques, and so much more!

6 Lessons from Our Favorite Facebook Campaigns of 2019

Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!

Akvile DeFazio
December 19, 2019
Social Media

12 Goal-Crushing Ecommerce Marketing Strategies for 2020

For ecommerce marketers, stakes are high. Here are 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020, including Google showcase shopping ads, optimizing for voice search, and more!

Lisa Smith
December 18, 2019
Ecommerce Strategy

The Top 10 Online Advertising Stories of 2019

The end of 2019 is near, folks, and we're taking a look at the past year in online advertising news. Here are the 10 top online advertising stories, including Facebook's data breach, Google's BERT update, and more!

Your Last-Minute Holiday Shopping Survival Guide: 10 Stats & Tips

The holidays are almost here, so it's getting late for shopping—but not too late. In this last-minute holiday shopping guide, we're sharing the stats and strategies you need to make the most of the last few holiday shopping days, including remarketing strategies, discounts, and more!

Conor Bond
December 16, 2019
Ecommerce Strategy

8 Data-Driven Tips for Local Search Marketing

For local businesses, securing a spot on the first page of Google search results can be a challenge—but it can also be key to growing your business. Here are eight data-drive local marketing tips to help, including delivering quality content, getting creative with keyword targeting, and more!

Guest Author
December 13, 2019
Local Marketing

8 Social Media Marketing Mistakes You Need to Avoid

Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!

Guest Author
December 11, 2019
Social Media

How to Customize Your Facebook Ads for Placements

Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!

Michelle Morgan
December 10, 2019
Facebook Ads

The 11 Biggest Google Ads Updates of 2019

Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!

How to Identify the Best Ad Platform for Your PPC Clients

Every client is different. In this guide, we break down how to determine the best ad platform for your client, based on goals, budgets, and more!

7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019
Instagram

9 SEO Copywriting Tips to Rank Sky-High (with Examples!)

Learn how to write content that ranks with these nine SEO copywriting tips we swear by.

Conor Bond
December 3, 2019
SEO

Copy Testing: Why It’s Necessary & How to Make It Work

How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.

Brad Smith
November 25, 2019
Marketing Ideas

6 Steps to Add Customer Journey Mapping to Your Marketing Strategy

There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.

8 Ways to Prioritize Your At-Risk Clients

Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!

Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do

Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!

The 8 Best Remarketing Ads the Internet Has Ever Seen

Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!

Guest Author
November 14, 2019
Facebook Ads

What to Do About BERT & Google’s Recent Local Algorithm Update

Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.

Gordon Donnelly
November 12, 2019
SEO

Facebook Ad Benchmarks for YOUR Industry

A lot has changed since we first released our Facebook ad benchmarks—that's why we've updated them for 2019. So what numbers do you need to compete in your industry for metrics like click-through rate, conversion rate, and more? Find out!