Featured Article
Generative Engine Optimization: The New Frontier for Search?
Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.
6 Research-Backed Ways to Reduce Churn
If you're running a digital marketing agency, you're probably concerned about your churn rate. Here are six research-backed ways you can reduce churn, including educating you customers, focusing on security, and more!
The 16 Best Marketing Strategies to Try This Year
It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!
Google Doubles Its Life Event Targeting & Expands to Display Ads
Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!
41 Must-Try Content Marketing Tools
Content marketing delivers enormous value that brands can't get from other traditional types of marketing. Make sure you're getting as much value as possible out of your effort by testing out these 41 must-try content marketing tools for content management, team collaboration, and more!
6 Simple Steps to Build a Basic Website for Your Small Business
Every business needs a website—even small local businesses. Here, we share six easy steps to set up a basic website quickly on a budget so that you can get started today!
6 Easy Steps to Get Your Google Ads Ready for 2020
The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!
Google Ads Is Killing Message Extensions-What You Need to Do NOW
Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.
Our Top 19 Blog Posts of 2019
This year was big for online advertising—and for the WordStream blog! Here are our top 19 blog posts of the year, including Google search statistics, audience targeting techniques, and so much more!
6 Lessons from Our Favorite Facebook Campaigns of 2019
Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!
12 Goal-Crushing Ecommerce Marketing Strategies for 2020
For ecommerce marketers, stakes are high. Here are 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020, including Google showcase shopping ads, optimizing for voice search, and more!
The Top 10 Online Advertising Stories of 2019
The end of 2019 is near, folks, and we're taking a look at the past year in online advertising news. Here are the 10 top online advertising stories, including Facebook's data breach, Google's BERT update, and more!
Your Last-Minute Holiday Shopping Survival Guide: 10 Stats & Tips
The holidays are almost here, so it's getting late for shopping—but not too late. In this last-minute holiday shopping guide, we're sharing the stats and strategies you need to make the most of the last few holiday shopping days, including remarketing strategies, discounts, and more!
8 Data-Driven Tips for Local Search Marketing
For local businesses, securing a spot on the first page of Google search results can be a challenge—but it can also be key to growing your business. Here are eight data-drive local marketing tips to help, including delivering quality content, getting creative with keyword targeting, and more!
8 Social Media Marketing Mistakes You Need to Avoid
Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!
How to Customize Your Facebook Ads for Placements
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
The 11 Biggest Google Ads Updates of 2019
Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!
How to Identify the Best Ad Platform for Your PPC Clients
Every client is different. In this guide, we break down how to determine the best ad platform for your client, based on goals, budgets, and more!
7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner
The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!
9 SEO Copywriting Tips to Rank Sky-High (with Examples!)
Learn how to write content that ranks with these nine SEO copywriting tips we swear by.
The Top 5 Google Display Network Features Released in 2019
Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we're ranking our top Google Display Network features, including parallel tracking, video assets, and more!
Copy Testing: Why It’s Necessary & How to Make It Work
How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
6 Steps to Add Customer Journey Mapping to Your Marketing Strategy
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.
8 Ways to Prioritize Your At-Risk Clients
Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!
The 8 Best Remarketing Ads the Internet Has Ever Seen
Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
