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Generative Engine Optimization: The New Frontier for Search?
Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.
The Complete Guide to Instagram Filters
Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!
6 Tips for Hosting Can’t-Miss Virtual Events
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
9 Ways to Manage Your B2B Social Media Like a B2C Champ
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
3 Tips for Managing Your Cash Flow During COVID-19
Managing your cash flow is always a challenge for small businesses, and it's more important than ever to work on this. Here, we're sharing three key ways you can do this: reducing costs, generating cash, and empowering your team.
5 Tools for Monitoring Your Client Accounts During COVID-19
Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!
Goal Talk Podcast Episode 16: SEO Tips for Small Businesses
On this episode of the Goal Talk podcast, host Mikayla Wyman talks with SEO Special Gordon Donnelly about optimizing your site, keyword research tools, and more.
Everything You Need to Know About Marketing Objectives
Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.
4 Tips for Better Display Advertising During COVID-19
In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.
5 Clever Strategies for Restaurant Marketing During COVID-19
Restaurants have been hit hard by the COVID-19 pandemic and resulting stay-at-home restrictions. Here are five ways that restaurants can pivot and follow these guidelines, including meal kits, online classes, and more!
How to Create & Verify Your Google My Business Account
Verifying ownership of your business on Google is crucial for increasing your local search visibility, but the process can be confusing. This post covers exactly what you need to do to create a Google My Business account and connect it with your listing on Google Maps and Search.
Google Discovery Ads Now Available to All Advertisers
Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!
What Is Google My Business & Why Do I Need It?
If you want to turn your Google Business Profile into the powerful local SEO and marketing tool it is, you need to create a Google My Business account. This post will cover exactly what Google My Business is, how to use it to access and manage your profile on Google, and how to get started.
3 Questions Our New Facebook Grader Can Help You Answer
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
13 Google My Business Optimizations to Rank Higher in Local Search
Use these Google My Business optimization strategies to turn your Google listing into a free customer acquisition tool for your local business. We'll cover best practices for every section including contact information, products, posts, photos, reviews, Q&A, description, and more!
![Newly Updated PPC Benchmarks for 21 Industries [June 2020]](https://www.wordstream.com/wp-content/uploads/2021/07/google-benchmarks-during-covid-19-updated.png)
Newly Updated PPC Benchmarks for 21 Industries [June 2020]
In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.
6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Here are six ways you keep your clients and your small marketing agency running during the economic downturn of COVID-19, including contractual adjustments, pricing flexibility, account recovery, and more.
Google Extends Customer Match to the Display Network
Google announced that advertisers can now use Customer Match retargeting lists on the Google Display Network. Here, we're going over what that means for your account, plus how to get started!
3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19
If your digital marketing agency has lost clients or spend under management, it's time to start rebuilding your portfolio. Here are three key strategies for prospecting during COVID-19: focusing on industries with increased volume, targeting locations, and timing your outreach right.
The Step-by-Step Guide to Facebook Ads Recovery
Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.
Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19-Data, Reactivation, & More
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks about updates on marketing during COVID-19, industry performance data, and more with #1 PPC Expert Mark Irvine.
5 Key Strategies for Client Communication During COVID-19
Here are five fundamental, data-backed talking points that we’ve found effective working with clients during COVID-19, including talking about PPC rebounding data, setting expectations for reactivating, and more!
8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
Knowing when to ramp up your ad spend during COVID-19 is a challenge. That's why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.
10 Quick Tips for Off-the-Chart Instagram Growth
Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!
How to Get More Views on YouTube: 10 Tips to Try Today
We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!
Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses
Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!
13 SEO Strategies for SMBs During COVID-19
Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.
