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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
3 Prospecting Strategies for Rebuilding Your Portfolio During COVID-19
If your digital marketing agency has lost clients or spend under management, it's time to start rebuilding your portfolio. Here are three key strategies for prospecting during COVID-19: focusing on industries with increased volume, targeting locations, and timing your outreach right.
The Step-by-Step Guide to Facebook Ads Recovery
Ramping up spend or reactivating advertising during COVID-19 can be a challenge, so, in this guide, we're breaking down Facebook advertising account recovery step by step. We'll walk you through how to optimize your account now, prepare for tomorrow, and start ramping back up.
Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19-Data, Reactivation, & More
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks about updates on marketing during COVID-19, industry performance data, and more with #1 PPC Expert Mark Irvine.
5 Key Strategies for Client Communication During COVID-19
Here are five fundamental, data-backed talking points that we’ve found effective working with clients during COVID-19, including talking about PPC rebounding data, setting expectations for reactivating, and more!
8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19
Knowing when to ramp up your ad spend during COVID-19 is a challenge. That's why we polled eight PPC experts on when to start ramping up, what signals to look for, and how to get started.
10 Quick Tips for Off-the-Chart Instagram Growth
Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!
How to Get More Views on YouTube: 10 Tips to Try Today
We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!
Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses
Google recently announced curbside pickup promotion options for local inventory ads and Google My Business pages, as well as a ton of free resources available for SMBs operating online. Here's everything you need to know about the announcement, plus how to get started promoting your local pickup options!
13 SEO Strategies for SMBs During COVID-19
Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.
Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to Greg Herman about creating and sticking to a work-life balance!
5 Ways Restaurants Can Use Facebook Ads During COVID-19
Restaurants are facing unprecedented challenges during the COVID-19 pandemic, but search volume suggests that audiences are online. Here are five tips for using Facebook as a tool to engage with and grow your community during the pandemic, including targeting your local community, adjusting your messaging, and more.
Why SEO Is More Important Than Ever-Yes, Even During COVID-19
Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.
4 Tips for YouTube Advertising During COVID-19
Since COVID-19 became a pandemic, YouTube traffic has grown. Here are four tips for reaching your audience with YouTube advertising during COVID-19, including testing lengthy videos, building custom intent audiences, and more.
The Step-by-Step Guide to Google Ads Account Recovery
Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.
Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.
New Data Reveals PPC Ad Campaigns Are Rebounding
We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.
8 Tips for Making Incredible Instagram Live Videos
Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.
5 Ways to Adapt Your LinkedIn Ads During COVID-19
Here, we're sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.
Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
The Complete Guide to Getting Started With YouTube Live
YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. Learn how to go live on YouTube, why it's worth it, and the best practices for YouTube Live success.
11 Free Ways to Reach Your Audience Online During COVID-19
With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.
How to Use Google’s Free Shopping Listings
Google has announced that free Google Shopping listings in response to the COVID-19 pandemic. Here, we're sharing what you need to know to take advantage of this offer, how it could impact your Google Shopping ads, and how to optimize for the best possible results.
Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.
State of the Internet Marketing Agency in 2020
Our annual inside look at what makes internet marketing agencies tick. Get the findings and key takeaways around growth, services, and reporting for overall agency management and PPC specifically.
5 Tried-and-True Copywriting Formulas (With Examples!) That Inspire Action
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
