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Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
Learn how to follow-up with leads and turn more prospects into customers.
8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search
Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!
Company Core Values: 200 Examples (+How to Establish Yours)
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.
How to Succeed in Google Ads Without Modified Broad Match
Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.
SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect
As Google's algorithm becomes more sophisticated and human-like in its preferences, writing that factors in human readability will rise to the top. Use these five tips to improve your SEO with human readability.
6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
The 19 Best B2B Marketing Strategies (Based on Data!)
The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.
Should You Let Google Ads Apply Recommendations Automatically?
The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.
How to Persuade Your Audience With Data Storytelling (+Examples)
Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
7 Email Copywriting Tips We Swear By (With Examples!)
Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!
8 Google Ads Conversion Tracking Hang-Ups and How to Fix Them
Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads
There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!
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Should You Use the New Google Ads Insights Page? [Pros & Cons]
Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.
7 Truly Exceptional Content Marketing Examples You’ll Want to Model After
Stuck in a rut or looking for new ways to connect with your audience? We're sharing 7 truly exceptional content marketing examples—plus why they work—so you can apply them to your own content!
The 25 Best Ways to Increase Your Online Presence (+Free Tools!)
Turn a mere online existence into a lead-generating online PRESENCE with these proven strategies.
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.
How to Save Money With Facebook A/B Testing-No Matter Your Budget
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
8 Tricks to Come Up With Unique Blog Ideas-Fast!
Are your blog post ideas getting stale? Could your readers be getting bored? We've got 8 tips and tools to come up with unique blog ideas beyond just traditional keyword research.
273 Winning Words for Emotional Copywriting (with Examples!)
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.
What to Know BEFORE You Sell Your Small Business
Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.
3 Ways to Embrace Inclusion & Diversity in Your Marketing
Embracing the diversity of consumers will more profoundly impact marketing from now on. These three strategies for truly embedding diversity into your brand will not only improve consumer perception but benefit your business as well.
How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Story best practices, ad get some ideas for creating your own.
How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)
Learn the best tips and strategies for getting the most out of your pop-up conversion tools.
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
This past year, retail ecommerce sales grew by 27.6%. Learn five ways to personalize your website pages, emails, offerings, and campaigns to turn your ecommerce buyers' journey into an experience they'll want to repeat:
10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses
Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.
