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What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
12 Ways to Effectively Promote a New Product or Service
Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.
9 Ways to Level Up Your Facebook Video Marketing
Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!
3 Tips to Get More Free Traffic from Google Ad Grants
Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.
The Ultimate Guide to Facebook Insights for Advertisers
In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!
How to Use Personalized Video Marketing to Increase Your Engagement
Personalized video marketing can help you boost prospect and customer engagement. In this post, we outline what personalized video marketing is, how to use this strategy, and tips to make it successful!
5 Simple Steps to Set Up Your TikTok Ads
With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this advertising works and how to handle your reporting.
How to Write Your Best Promotional Emails (+18 Examples!)
Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.
The Complete Guide to Creating Your Own Snapchat Filters
In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!
How to Improve Your Microsoft Ads With IF Functions
Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!
Instagram Best Practices: Placements, Creative, & More
So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.
The Quick & Easy Cheat Sheet for Pinterest Video Ads
Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.
How to Improve Performance with Google Ads Price Extensions
In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure
19 Tips for Highly Effective Marketing Meetings
Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit
More than 100 advertisers have joined the Facebook advertising boycott. Here, we're breaking down the #StopHateForProfit campaign and sharing tips for responding or joining the boycott as a small business.
The 10 Best Ways to Rank Higher on Google Maps
Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize, and support your listing so that your business ranks higher on Google Maps and reaps all of the associated benefits.
How to Improve Each Stage of Your Ecommerce Sales Funnel
In this guide, we're sharing how to improve your ecommerce sales funnel at each stage, with strategies for using customer data to grow your top-of-funnel lists, creating friction-free checkouts, and so much more.
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
The Complete Guide to Instagram Filters
Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!
6 Tips for Hosting Can’t-Miss Virtual Events
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
9 Ways to Manage Your B2B Social Media Like a B2C Champ
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
3 Tips for Managing Your Cash Flow During COVID-19
Managing your cash flow is always a challenge for small businesses, and it's more important than ever to work on this. Here, we're sharing three key ways you can do this: reducing costs, generating cash, and empowering your team.
5 Tools for Monitoring Your Client Accounts During COVID-19
Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!
Goal Talk Podcast Episode 16: SEO Tips for Small Businesses
On this episode of the Goal Talk podcast, host Mikayla Wyman talks with SEO Special Gordon Donnelly about optimizing your site, keyword research tools, and more.
Everything You Need to Know About Marketing Objectives
Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.
4 Tips for Better Display Advertising During COVID-19
In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.
5 Clever Strategies for Restaurant Marketing During COVID-19
Restaurants have been hit hard by the COVID-19 pandemic and resulting stay-at-home restrictions. Here are five ways that restaurants can pivot and follow these guidelines, including meal kits, online classes, and more!
