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6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
How to Win With Marketing Competitive Analysis Across Search & Social
This is your introductory guide to conducting a marketing competitive analysis across search and social. We'll define competitive analysis then discuss the basics of evaluating your competitors through the lenses of PPC, SEO, and social media marketing.
15 Ways to Audit Your Google Ads Account Post-COVID
In this post-pandemic Google Ads account audit checklist, we cover the various aspects of your account that you should check before reactivating, so you can see success with your campaigns. We'll go over daily budgets, location targeting, ad copy, ad extensions, negative keywords, and so much more!
7 Truths About Google E-A-T to Help Increase Your Content Authority
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.
Responsive Search Ads Are Now the Default in Google Ads: What You Need to Know
As of February of 2021, the default ad type in Google Ads has been switched from Expanded Text Ads to Responsive Search Ads. Learn what's changing for advertisers, how RSAs compare to ETAs, and how to set up and optimize your RSAs—with input and tips from community experts.
6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
How (+When & Why) to Update Your Google Business Listing
This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.
The 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy
While there are fundamentals to any good digital marketing campaign, the blueprint for the best SEO strategy changes each year. Here are some pointers for building a winning SEO strategy for 2021.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
7 Easy Ways to Get More Traffic from Evergreen Content
Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!
How to Listen, React, and Use Cultural Shifts Appropriately in Your Marketing
In this article, we’ll discuss how your business can honor and implement cultural shifts appropriately in your marketing, through social responsibility, social listening, segmentation, and more.
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
Looking to get more clicks and conversions on your Microsoft ads? From pre-qualifying your prospects to price extensions, this post covers 8 Microsoft ads optimizations to help you ensure you get the most of your budget.
23 Easy Newsletter Ideas (+Examples) to Engage Your Readers
Need ideas for your email newsletters? Learn why newsletters are important, how to write a newsletter that gets opened and read, and 23 specific newsletter content ideas to engage your audience and win more customers.
6 Smart Ways to Grow Your Keyword Lists With Microsoft Advertising Intelligence Tools
Learn how to use Microsoft Advertising Intelligence to find new keywords for both Microsoft and Google Ads accounts with Keyword Suggestion, Traffic, Age Group, and Gender, Associated Keywords, Webpage Keywords, and Keyword Performance features.
How to Stand Out in a Saturated Market: 6 Pro Tips for Startups
Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
Do Display ad campaigns affect Search campaigns? The answer is yes, and in this post, we provide four ways to identify just how strong this influence is for your ads—via Display-specific Google Analytics audiences, observation audiences, Google Trends, and view-through conversions.
6 Ecommerce Tools to Bring Your Local Business Where Your Customers Are: Online
This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
COVID-19 has changed our way of doing things, and even once the pandemic ends, we aren't likely to go back to the way things were. But for four SaaS businesses—digital collaboration platforms, telemedicine, and gaming and media, that's actually good news. Learn the why and how in this post.
Gmail Ads Are Going Away: Everything You Need to Know
As of July 1, 2021, advertisers will not be able to create or edit Gmail campaigns. This post covers the key features that are going away as well as how you can adapt by using Discovery ads.
5 Reasons Why Instagram Ads Really Work!
Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.
20 Creative Call to Action Examples for Email Newsletter Signups
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.
Modified Broad Match Is Going Away: What You Need to Know
Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.
How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
How to Build the Ideal Chatbot for Your Brand (with Examples)
Need help building a chatbot for your website? This post breaks it down into 3 steps, complete with best practices, real-life examples, and chatbot tools to help you get the most out of this sales and marketing channel.
The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
10 Simple Steps to a Winning Brand Strategy
Ready to grow your brand and develop stronger customer relationships, a better reputation, and more? Learn ten steps to build an effective brand strategy that will boost all of your marketing efforts.
20+ Instagram Demographics You Should Know Now
This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.
