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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
NEW Advertising Benchmarks for Real Estate in 2021
Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
How to Improve Google Shopping ROAS with Priority Bidding
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
7 Cross-Channel Marketing Mistakes You Can’t Afford to Make
Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
10 LinkedIn Company Page Features You Need to Be Using Yesterday
Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
Why & How to Import Cost Data to Google Analytics (+Template)
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
Social Media Optimization: 60+ Tips & Tools for Every Platform
Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
How to Write the Perfect Price Increase Letter: 10 Tips & Examples
No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.
8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
6 Data-Backed Ways to Promote Your Business on YouTube
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
NEW Optimized Targeting in Google Ads: What You Need to Know
Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.
The Easy Guide to Google Ads Image Extensions
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
4 Practical Ways to Use AI in Marketing (& Why You Need To)
It's 2021 and AI marketing is no longer too advanced for any business. Learn four practical ways to use AI in marketing to cut costs, save time, hit your goals, and drive revenue.
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.
