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15 Creative (& Compliant) Cookie Consent Banner Examples to Spark Ideas

Get ideas on how to creatively (and compliantly) obtain cookie consent.

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What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

How to Determine Your Maximum CPC in Google Ads

This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.

Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.

5 Tips for Passing PPC Certification Exams

Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.

5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

Ken Lyons
April 1, 2010 | SEO

Google AdWords Search Funnels: What Are Search Funnels?

What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?

Christine Laubenstein
March 30, 2010 | SEO

Pros & Cons of View-Through Conversion Tracking

Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.

What Is Cost Per Action Advertising?

Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.

Five Experts on SEO Link Building

A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait.

Elisa Gabbert
March 16, 2010 | SEO

Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

7 Ways to Segment Your Landing Page Visitors

Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.

38 Things You Could Do With the Time You Spend on Facebook

The average American now spends seven hours per month on Facebook. Here's a list of (arguably) more productive things you could do with that time.

Elisa Gabbert
February 19, 2010 | Social Media

How We Got a Link from The New York Times

Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.

Ken Lyons
February 18, 2010 | SEO

Ten Ways to Improve Your AdWords Click-Through Rate (CTR)

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

Social Media Interview Series: Alexander Howard

In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.

Elisa Gabbert
January 18, 2010 | Social Media

Google PageRank Update: December 30, 2009

By my count, this is the sixth and final update for 2009, with the last PageRank update occurring on October 29, 2009. Note that in 2008, there were a total of five TBPR updates, with one occurring on the night before New Year's Eve, similar to this update.

Ken Lyons
December 31, 2009 | Paid Search Marketing

Top Search Marketing and Social Media Research Projects of 2009

In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks.

Ken Lyons
December 31, 2009 | Social Media

Top SEO Toy Websites

Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites

Ken Lyons
December 23, 2009 | SEO

Best Keyword Ranking Tools for SEO

Keyword Ranking Tools quickly track your rankings in the SERPs for target keywords Find out which are the paid and free Best Keyword Ranking Tools for SEO.

Ken Lyons
November 12, 2009 | SEO

Top SEO Candy Websites

Candy companies may be able to create tasty treats, but how good are they at SEO? Find out who the Top SEO Candy are in our Top SEO Websites Series.

Ken Lyons
October 29, 2009 | SEO

Analyzing Bounce Rate Using Compete Destination Analytics

Learn to analyze your bounce rate by looking at the places people are going after they leave your site.

Tom Demers
October 27, 2009 | Reporting & Analysis

The Future of Content Creation: Keyword Research on Steroids

Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.

Elisa Gabbert
October 23, 2009 | Copywriting

What, Exactly, Determines Your PPC Keyword Price?

It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.

Larry Kim
October 20, 2009 | Paid Search Marketing

Top SEO Web Design Company Websites

Web design companies are able to create slick websites, but how good are they at SEO? Find out who the Top SEO Web Design Firms are in this SEO study.

Ken Lyons
October 14, 2009 | SEO