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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
Every PPC Metric Under the Sun (+How to Improve Each & Every One)
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.
71 Free Marketing Templates You Didn’t Know You Needed
Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!
Can We Trust View-Through Conversions? An Experiment Reveals!
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
2021 Paid Search Advertising Benchmarks for Every Industry
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
What Growth Marketing Really Means (+22 Strategies to Do It Right)
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
![7 [Non-Generic!] Customer Engagement Strategies & Examples](https://www.wordstream.com/wp-content/uploads/2021/12/customer-engagement-strategies-trust.png)
7 [Non-Generic!] Customer Engagement Strategies & Examples
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!
8 Recent (Important!) Google Ads Updates You Might Have Missed
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
What Fresh Content Really Means to Google (+How to Create It)
Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.
New Changes to Google Ads Keyword Matching: What It Really Means
On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.
How to Brand Your Business in 7 Simple Steps (with Examples!)
How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.
NEW Advertising Benchmarks for Home Services in 2021
What's a good cost per click for home services ads? Find out average CPC, CPL, and CTR for home services search, display, and social ads in this advertising benchmarks report.
21 Unforgettable Advertising Slogans (with Takeaway Tips!)
Source inspiration to create your own catchy advertising slogans with this complete list of marketing and advertising slogan examples and tips.
Google Adds Data Back to Search Terms Report–What’s the Catch?
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation.
9 Free Social Media Marketing Courses That Won’t Put You to Sleep
Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.
Facebook Ad Targeting: The Complete Guide + 10 Tips
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.
Expanded Text Ads Are Over. Here’s What It Means
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
