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6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
How to Set Up a Google Ads Account in 3 Steps
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
Website Accessibility: 8 Ways to Reach Everyone in Your Audience
Avoid lawsuits, be more inclusive, and improve your SEO—all in one go!
7 Habits of Highly Effective Facebook Advertisers
Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.
3 Tricks to Create Video Ad Content on a Budget
Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.
6 Ways to Scale Facebook Ads (The Right Way)
Avoid these common mistakes advertisers make when expanding their budget and audiences.
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?
Don't jump on board until you've considered these tips and tactics!
How to Advertise on YouTube in 10 Steps (+Pro Tips)
The all-in-one guide from a former Googler...tips, types, targeting, and more!
How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)
Uncover valuable keywords with this five-step process, plus tips, tools, and a template!
11 Diversity, Equity & Inclusion Resources for Small Businesses
Incorporate true DEI into your marketing with these free tips, templates, and tools.
32 Free & Easy Instagram Story Templates for Businesses
Idea-inspiring, brand-building, follower-fetching templates designed to save you time.
7 Marketing Psychology Tactics to Influence Your Customers (With Examples)
With 26 easy tactics to use in your ads, landing pages, emails, and more!
Google Marketing Live 2022: The Top 10 Updates You Need to Know
The no-nonsense recap to help you parse out what really matters.
Why & How to Add Hashtags to YouTube Videos (+Pro Tips)
Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
The Super-Easy, 5-Question PPC Audit
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
The 7 Best Free Social Media Management Tools in 2024
These social media tools are so good they should cost money.
How to Find Your Target Audience in 5 Steps (With Examples!)
Because content that speaks to everyone speaks to no one.
The 2025 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
How to Write a Follow-Up Email (+12 Examples & Templates)
Everything you need to write a strong, non-annoying follow-up email that gets a response.
How to Write in Conversational Tone (+30 Awesome Examples)
Learn how to write marketing copy that your audience actually wants to read.
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Find out how important—but also how easy—it is to do internal linking on your website for SEO.
The 8 Best Free Online Survey Tools for Gathering Data & Feedback
Get the employee and customer feedback you need with these indispensable online survey tools.
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Save the planet and attract customers with these tips and examples from truly green brands.
24 Website Header Examples, Trends & Tips for Conversion
Find out how to use this small yet powerful piece of real estate on your website to optimize for navigation and conversion.
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.
