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6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!
21 Copywriting Mistakes to Avoid for Better Marketing Results
Too many adjectives? Not enough benefits? Keep your copy in check!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
14 Chatbot Examples that Generate Leads & Engage Visitors
Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!
What Is an SSL Certificate? (& Why Your Website Needs One)
SSL simplified! For SEO, cyber security, and satisfied customers.
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
Facebook vs TikTok Ads: Key Differences & How to Use Them Together
Compare (and make the most of!) costs, targeting, formats, and analytics.
Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know
Get the deets here, plus a refresher on using negative keywords to maximize ROI.
What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Get the SMB and PPC scoop with insights from the tech and PPC community.
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.
9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)
From business expansion to customer retention and everything in between.
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
The secrets to top performance, from ad copy and targeting to conversion tracking and more!
How to Create an Editorial Calendar (Tips, Tools, & Free Template!)
Hit your content marketing goals with these pro tips, free tools, and a Trello template!
10 Ways to Optimize Your Performance Max Campaigns for Real Results
From campaign exclusions and asset groups to audience signals and more!
These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023
Your most pressing questions about consumers and brands in 2023, with expert input!
13 Brilliant Restaurant Website Designs to Copy in 2025
Decadent designs, flavorful formats, and scrumptious CTAs to inspire you!
6 Tips for Effective Bid Management in a World of Automated Bidding
Find out what influence you can (and should) have on your PPC bids and budget!
How to Generate Leads: 41 Strategies That Work (Paid & Free!)
From lead magnets to landing pages to local tactics, there is something in here for every business.
11 Super-Actionable Landing Page Trends to Jump On in 2023
Monochromatic backgrounds, microanimations, minimalist branding, and more!
The Most Popular Social Media Platforms in 2025 (+How to Harness Their Popularity)
This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.
![Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products](https://www.wordstream.com/wp-content/uploads/2023/01/google-cbd-feature.jpg)
Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products
All the details you need, plus how to get your CBD certification for Google Ads.
Google Changes “Remove Redundant Keywords” Recommendation: What You Need to Know
The context, clarification, and counsel you seek!
The Top 12 SEO Trends to Optimize for in 2023
Ready to rank higher and generate more traffic? EEAT your heart out.
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
The 13 Best Marketing Strategies for Small Businesses in 2024
Actionable strategies in PPC, SEO, email marketing, social media, content, and more.
How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
Learn how to leverage consumer psychology (while staying tasteful and honest!)
