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The Top 10 Google Ranking Factors for 2022 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

Kristen McCormick | August 15, 2022 | SEO

How to Use Personalized Video Marketing to Increase Your Engagement

Personalized video marketing can help you boost prospect and customer engagement. In this post, we outline what personalized video marketing is, how to use this strategy, and tips to make it successful!

Brad Smith
July 23, 2020 | Video Marketing

5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

Mary Lister
July 22, 2020 | Social Media

How to Write Your Best Promotional Emails (+18 Examples!)

Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.

The Complete Guide to Creating Your Own Snapchat Filters

In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!

Margot Whitney
July 17, 2020 | Social Media

How to Improve Your Microsoft Ads With IF Functions

Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Akvile DeFazio
July 13, 2020 | Instagram

3 Nonprofit Marketing Tactics Every Business Can Learn From

Here, we're sharing three nonprofit marketing tactics that businesses can learn from: storytelling, email marketing, and social media marketing.

The Quick & Easy Cheat Sheet for Pinterest Video Ads

Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.

Mary Lister
July 9, 2020 | Social Media

How to Improve Performance with Google Ads Price Extensions

In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure

19 Tips for Highly Effective Marketing Meetings

Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!

The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

More than 100 advertisers have joined the Facebook advertising boycott. Here, we're breaking down the #StopHateForProfit campaign and sharing tips for responding or joining the boycott as a small business.

The 10 Best Ways to Rank Higher on Google Maps

Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize, and support your listing so that your business ranks higher on Google Maps and reaps all of the associated benefits.

How to Improve Each Stage of Your Ecommerce Sales Funnel

In this guide, we're sharing how to improve your ecommerce sales funnel at each stage, with strategies for using customer data to grow your top-of-funnel lists, creating friction-free checkouts, and so much more.

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.

Akvile DeFazio
June 30, 2020 | Social Media

The Complete Guide to Instagram Filters

Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!

Margot Whitney
June 26, 2020 | Instagram

6 Tips for Hosting Can’t-Miss Virtual Events

Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!

Brad Smith
June 25, 2020 | Marketing Ideas

9 Ways to Manage Your B2B Social Media Like a B2C Champ

Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

Mary Lister
June 24, 2020 | Social Media

3 Tips for Managing Your Cash Flow During COVID-19

Managing your cash flow is always a challenge for small businesses, and it's more important than ever to work on this. Here, we're sharing three key ways you can do this: reducing costs, generating cash, and empowering your team.

Elaine Stone
June 23, 2020 | COVID-19

5 Tools for Monitoring Your Client Accounts During COVID-19

Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!

Brett McHale
June 17, 2020 | COVID-19

Get Set Up for Google My Business Success with Our Free Grader

WordStream's free Google My Business Grader helps you to set up your Google Business Profile for maximum success. Learn how to use it to stand out in local search results and attract more customers, all for free!

Goal Talk Podcast Episode 16: SEO Tips for Small Businesses

On this episode of the Goal Talk podcast, host Mikayla Wyman talks with SEO Special Gordon Donnelly about optimizing your site, keyword research tools, and more.

Mikayla Wyman
June 16, 2020 | WordStream

Everything You Need to Know About Marketing Objectives

Looking to put some structure around your business growth? In this post, you will learn about what marketing objectives are, how they are different from marketing goals, and how to create objectives for sales, leads, website traffic, churn, trial signups, and more.

Brad Smith
June 15, 2020 | Marketing Ideas

4 Tips for Better Display Advertising During COVID-19

In this post we're sharing four tips for successful Google Display advertising during COVID-19. We'll cover bid strategies, placement reports, exclusion strategies, and more.

Joe Martinez
June 12, 2020 | COVID-19

5 Clever Strategies for Restaurant Marketing During COVID-19

Restaurants have been hit hard by the COVID-19 pandemic and resulting stay-at-home restrictions. Here are five ways that restaurants can pivot and follow these guidelines, including meal kits, online classes, and more!

Kaitlyn Boehm
June 11, 2020 | COVID-19

How to Create & Verify Your Google My Business Account

Verifying ownership of your business on Google is crucial for increasing your local search visibility, but the process can be confusing. This post covers exactly what you need to do to create a Google My Business account and connect it with your listing on Google Maps and Search.

Google Discovery Ads Now Available to All Advertisers

Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!