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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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How to Save Money With Facebook A/B Testing-No Matter Your Budget

Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.

8 Tricks to Come Up With Unique Blog Ideas-Fast!

Are your blog post ideas getting stale? Could your readers be getting bored? We've got 8 tips and tools to come up with unique blog ideas beyond just traditional keyword research.

273 Winning Words for Emotional Copywriting (with Examples!)

Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.

8 Ways to Optimize Your Emails for Accessibility (& Why You Need To)

It's important to make sure your email content is accessible not only to readers with impairments or disabilities, but also compatible with the assistive technology they use. Learn 8 best practices to ensure your emails reach everyone in your audience.

Guest Author
April 30, 2021 | Marketing Ideas

What to Know BEFORE You Sell Your Small Business

Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.

Guest Author
April 29, 2021 | Marketing Ideas

3 Ways to Embrace Inclusion & Diversity in Your Marketing

Embracing the diversity of consumers will more profoundly impact marketing from now on. These three strategies for truly embedding diversity into your brand will not only improve consumer perception but benefit your business as well.

Nahla Davies
April 28, 2021 | Marketing Ideas

How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips

LinkedIn Stories are bringing that personable feel to the professional network! Learn what LinkedIn Stories are, how to create a LinkedIn Story, LinkedIn Stry best practices, ad get some ideas for creating your own.

Mary Lister
April 27, 2021 | Social Media

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Learn the best tips and strategies for getting the most out of your pop-up conversion tools.

5 Ways to Personalize the Ecommerce Customer Journey for Better Returns

This past year, retail ecommerce sales grew by 27.6%. Learn five ways to personalize your website pages, emails, offerings, and campaigns to turn your ecommerce buyers' journey into an experience they'll want to repeat:

10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses

Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.

Guest Author
April 21, 2021 | Marketing Ideas

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.

Akvile DeFazio
April 20, 2021 | Facebook Ads

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.

Michelle Morgan
April 19, 2021 | Display Ads

6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.

Guest Author
April 16, 2021 | Marketing Ideas

Are You Ready for Mobile-First Indexing? 5 Things to Check Now

Google's mobile-first indexing deadline has arrived! Is your website optimized to rank with this algorithm change? This post clarifies what the mobile-first indexing update means and provides some steps you can (and should) take now to ensure your site is not negatively impacted.

Gordon Donnelly
April 15, 2021 | SEO

14 Referral Program Ideas to Land Your Best Customers Yet

Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.

The 6 Best Local Business Marketing Resources Around (All Free!)

In this post, we've curated seven free marketing resources geared specifically for local businesses—covering everything from tactics and planning to trends and lifestyle tips. Even better, they come in a variety of mediums to suit different learning styles and time constraints.

4 Ways to Collect Valuable First-Party Data in a Cookieless World

With iOS 14's tracking opt-out feature, Google's plan to do away with third-party cookies, and other privacy measures being taken, a first-party-first strategy is a must! Learn four tactics to help you start gathering more first-party data for your business.

How to Supercharge Your PPC Performance Using LinkedIn Audiences

LinkedIn audiences are one of the most powerful tools for high-performing Microsoft ads. In this post, you'll learn about the different types of LinkedIn audiences and what they entail, how to set them up for targeting in Microsoft Ads, and how to optimize your ads with bid adjustments.

9 Tips to Write Emails (Even Automated Ones!) Like a Human Being

For email marketing to be effective, you need to respect your reader’s humanity, never losing sight of the fact that you should be writing like a real person. In this post, we provide 9 tips for writing personalized email copy that resonates with your audience and encourages engagement.

Guest Author
April 8, 2021 | Copywriting

5 Instagram SEO Tactics to Rank Higher in the Feed

Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. Learn what Instagram SEO is, Instagram SEO best practices and more!

Conor Bond
April 7, 2021 | Instagram

9 Tips to Write Irresistible Blog Post Titles (with Examples!)

Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!

5 Steps You Can (& Should) Take to Improve Your Core Web Vitals Now

Learn the five things you must do to keep your Core Web Vitals (and Google rankings!) from flatlining.

Guest Author
April 2, 2021 | SEO

Google Is Making Changes to tCPA & tROAS: What You Need to Know

Google Ads bidding strategies are getting reorganized! This post lays out everything you need to know about tCPA and tROAS, provides tips on how to turn this into an opportunity for your business, and shares what experts in the PPC community think.

Susie Marino
March 31, 2021 | Industry News

Your 8-Point Guide to Developing a Memorable Brand Personality

This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.

Nia Gyant
March 31, 2021 | Marketing Ideas

17 Must-Have Productivity Tools for Small Business Owners & Marketers

To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.