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Google's August Core Update: Everything We Know (+What to Do Next)
Here's what you need to know in the aftermath of Google's August core update--plus tips to save your site.
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
10 Excellent B2B Website Design Examples (+Takeaway Tips)
Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.
How to Create a Customer Journey Map (+Free Template & Examples)
Eight steps, one complete example, and seven free templates. Jackpot.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
The New Google Ads Destination Requirements Policy: What You Need to Know
What it means, whether you should be concerned, and what you need to do.
The 10 Best B2B Sales Strategies to Land More Clients
Closing more deals doesn't require fancy tactics—just fundamentals.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
The Best Time to Post on Facebook in 2024 (+Why It Matters)
Four studies, two super-helpful visuals, one way to find out.
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
The simplified explanation for small businesses.
Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds
With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
The 11 Best Dentist Websites of 2024 (+Takeaway Tips)
A curated collection of ideas for creativity, credibility, and conversions (plus dentist puns).
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
The Complete Guide to (Persuasive) Landing Pages – With Examples!
The all-in-one guide to writing landing pages that win over leads and customers.
7 Steps to Generate Leads With Gated Content (+Examples)
Tap into one of the easiest, most cost-effective ways to generate leads for your business.
13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)
Learn how to communicate the value of your business in a fast, compelling, and memorable way.
The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)
These business mission statement examples will inspire you to write your own and/or change the world.
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)
What works, what flops, and why you need to learn about them
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
The 4 Stages of a Supremely Successful Content Marketing Funnel
Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!
8 Inspiring Black-Owned Businesses That Are Rocking It This Year
From sunscreen to breweries, these entrepreneurs are an inspiration to all.
