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Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

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15 Insanely Effective Sales Promotion Examples to Win More Customers

Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!

Nia Gyant
October 13, 2020 | Marketing Ideas

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.

21 Essential Tips & Tools for Running International Google Ads

This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.

Brett McHale
October 1, 2020 | Conversion Rates

The 17 Best Display Ads We’ve Ever Seen (And Why They Work)

We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.

Brad Smith
September 30, 2020 | Display Ads

Beginner’s Guide to Choosing the Right Video Hosting Platform

A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

Guest Author
September 29, 2020 | Video Marketing

What Makes a Resilient Digital Agency in 2020? [Data]

This post uses data from a comprehensive survey to discuss patterns of digital agenies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.

Guest Author
September 28, 2020 | COVID-19

10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)

This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.

Nahla Davies
September 24, 2020 | COVID-19

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Joe Martinez
September 23, 2020 | Display Ads

5 Ways to Use Responsive Search Ads to Maximize Your ROI

Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Guest Author
September 22, 2020 | Paid Search Marketing

4 Smart Ways to Get to Know Your Post-COVID-19 Customers

This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.

Guest Author
September 18, 2020 | COVID-19

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Facebook Ads

16 Easy Ways to Get More Google Reviews (with Examples)

Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

Kristen McCormick
September 16, 2020 | Local Marketing

How to Find the Right SEO Service for Your Small Business

Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.

Kristen McCormick
September 15, 2020 | SEO

How (& Why) to Use Branding to Supercharge Your Advertising

For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.

How to Create at-Home DIY Marketing Videos While Social Distancing

Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.

Guest Author
September 11, 2020 | Video Marketing

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Facebook Ads

Google Reduces Visibility in Search Terms Report: What You Need to Know

As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.

Michelle Morgan
September 2, 2020 | Social Media

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you're not starting from scratch.

Mary Lister
September 1, 2020 | Email Marketing

9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)

How can your ecommerce business stand out above the noise? Consider 9 ecommerce marketing trends for 2021 that are worth your time, including quality content, social media shopping, conversational commerce, machine learning, personalization, and more.

LSI Keywords: How to Find & Use Them to Improve your SEO

LSI keywords are crucial for SEO! Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content and SEO strategy to get more relevant traffic and win more customers online.

Ron Stefanski
August 27, 2020 | SEO

The 10 Best Marketing Strategies to Reach College Students

If you market to college students early, they can become your most loyal customers! Here are the best ways to market to them, including through giveaways old fashioned coupons, social media campaigns, campus media sources, and more.

Mary Lister
August 26, 2020 | Marketing Ideas

14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram