Gustav M

Gustav M

Gustav is a freelance content contributor and a B2B SaaS marketing leader with over a decade of experience in content strategy, SEO, and growth marketing. 

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20 Ways to Squeeze Results Out of Dwindling Website Traffic

Many businesses are seeing traffic slashed due to search engine changes and AI impacts. Here's how to make the most of the traffic you ARE getting.

6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s Crucial!)

What are AI search platforms saying about your business? Find out why it matters plus how to track it with the right tools.

Our 9 Favorite ChatGPT Alternatives (& How to Use Them)

ChatGPT isn't the only AI game in town. Learn about other AI tools you can use to up your marketing game.

Generative Engine Optimization: The New Frontier for Search?

Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.

Topical Authority: What It Is, Why It Matters, & How to Build It

Topical authority is more important than ever! Learn how to apply it to your website and content.

AI Overviews ARE Impacting SEO. Here’s What to Do About It

AI Overviews are shaking up search. Here's how to future-proof your SEO strategy so you maintain traffic and rankings.