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What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.


5 Reasons Why Instagram Ads Really Work!

Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

Akvile DeFazio
February 15, 2021 | Instagram

20 Creative Call to Action Examples for Email Newsletter Signups

Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.

Kristen McCormick
February 11, 2021 | Email Marketing

Modified Broad Match Is Going Away: What You Need to Know

Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram

How to Build the Ideal Chatbot for Your Brand (with Examples)

Need help building a chatbot for your website? This post breaks it down into 3 steps, complete with best practices, real-life examples, and chatbot tools to help you get the most out of this sales and marketing channel.

Guest Author
February 4, 2021 | Marketing Ideas

The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)

From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

Akvile DeFazio
February 2, 2021 | Social Media

10 Simple Steps to a Winning Brand Strategy

Ready to grow your brand and develop stronger customer relationships, a better reputation, and more? Learn ten steps to build an effective brand strategy that will boost all of your marketing efforts.

Nia Gyant
February 1, 2021 | Marketing Ideas

20+ Instagram Demographics You Should Know Now

This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.

Guest Author
January 28, 2021 | Instagram

9 Data-Backed Reasons to Sell on Amazon in 2022 (#9 Is Our Fave)

Amazon has always been a booming business, but with its resilience to COVID-19 and customer lifestyle changes because of COVID-19, it is becoming an even better investment for businesses looking to start or enhance online storefronts. Here are 9 reasons to sell on Amazon—even for small businesses!

Guest Author
January 27, 2021 | Ecommerce Strategy

How to Use Chatbots to Automate Lead Generation (with Examples)

Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.

Guest Author
January 26, 2021 | Marketing Ideas

14 Attractive Email Signature Examples You’ll Want to Copy

Email signature marketing will continue evolving in the next few years. This post covers 7 important trends to stay ahead of and 14 examples of great marketing email signatures to model after for the best ROI on your email campaigns.

Guest Author
January 21, 2021 | Email Marketing

Here’s What the iOS 14 Update Means for Your Facebook Ads

In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.

The 9 Best Sales Forecast Templates for Growing Your Local Business

This post discusses the definition and benefits of sales forecasting, walks you through what you need to create one, and provides 9 sales forecast templates you can model after to better allocate your budget and get more out of your marketing dollars.

Guest Author
January 19, 2021 | Marketing Ideas

How to Use Consumer Psychology to Win More Post-COVID Business

Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.

Guest Author
January 15, 2021 | Marketing Ideas

120 of the Best Words and Phrases for Marketing with Emotion

People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.

Kristen McCormick
January 13, 2021 | Copywriting

The Top 10 SEO Trends To Drive More Traffic This Year

To rank higher on Google and generate organic traffic, you need to modify your SEO strategy as Google's algorithm evolves. This post covers 10 important SEO trends for 2021 to leverage for your ranking success, including Core Web Vitals, BERT, EAT, and more.

Guest Author
January 12, 2021 | SEO

8 Genius Ways to Increase Your Online Store Sales-Simply Using Data

Looking to improve your ecommerce product pages, build a strong reputation with your customers, improve sales, upsell, and increase revenue? The secret to increasing sales for your online sale lies within your data. Here are eight simple but overlooked ways to use data to improve your bottom line.

Guest Author
January 11, 2021 | Ecommerce Strategy

5 Ways to Do More (Genuine!) Customer-Centric Marketing

This post provides 5 ways to make the 2021 customer experience better than ever, which may actually result in bigger profits for you, too.

Creative Newsletter Names: 75+ Ideas & Examples to Inspire You

This post provides words phrases to help you come up with a creative newsletter name for your business, along with real examples of clever newsletters from all over the internet.

The 18 Best Marketing Strategies for 2021 (From the Experts)

The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.

Lisa Smith
January 4, 2021 | Marketing Ideas

The 7 Best Remote Collaboration Tools to Your Team Should Try

This article covers seven great remote collaboration tools for 2021, including their purpose, features and benefits, pricing, and use cases. We'll cover Ringblaze, Chanty, Zoom, ProofHub, Google Docs, Filestage, and Venngage.

Guest Author
December 29, 2020 | COVID-19

2020: The Year in Review for PPC

This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.

5 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI

Learn how to create relevant, eye-catching, and appealing visuals to attract your target market to your branding and messages using five favorite platforms: Bannersnack, Venngage, Canva, Venngage, and Lumen5.

Guest Author
December 22, 2020 | Content Marketing

These 4 Brands Excellently Embraced Social Change in 2020

Engaging in social change isn’t limited to major corporations and global brands. See how these four companies took a stand, shifted their business processes, and lived their company values to do what's right and help make a change.

Guest Author
December 21, 2020 | Marketing Ideas

20 Content Marketing KPIs You Should Be Tracking (+Infographic)

Not sure if your content marketing strategy is effective? Here are some of the KPIs you should track to measure the success of your content marketing goals including increasing brand awareness, leads, conversions, and engagement.

Guest Author
December 17, 2020 | Content Marketing

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.

Guest Author
December 16, 2020 | Instagram