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The Top 10 Google Ranking Factors for 2022 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

Kristen McCormick | August 15, 2022 | SEO
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How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Social Media

Google Reduces Visibility in Search Terms Report: What You Need to Know

As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.

Kristen McCormick
September 3, 2020 | Industry News

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you're not starting from scratch.

Mary Lister
September 1, 2020 | Content Marketing

9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)

How can your ecommerce business stand out above the noise? Consider 9 ecommerce marketing trends for 2021 that are worth your time, including quality content, social media shopping, conversational commerce, machine learning, personalization, and more.

LSI Keywords: How to Find & Use Them to Improve your SEO

LSI keywords are crucial for SEO! Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content and SEO strategy to get more relevant traffic and win more customers online.

Ron Stefanski
August 27, 2020 | SEO

The 10 Best Marketing Strategies to Reach College Students

If you market to college students early, they can become your most loyal customers! Here are the best ways to market to them, including through giveaways old fashioned coupons, social media campaigns, campus media sources, and more.

Mary Lister
August 26, 2020 | Marketing Ideas

14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram

4 Killer Google Ads Optimizations to Stretch Your Budget Further

This post covers four lesser-known Google Ads optimizations to help you get the most out of every dollar you spend, especially on a tight budget. You'll learn how (and why) to Nnix the vanity metrics, rely on ITC column, add more exact-match keywords, use In-Market Segments, and more.

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Kristen McCormick
August 20, 2020 | Social Media

10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

Kristen McCormick
August 19, 2020 | SEO

The 12 Best Webinar Platforms to Increase Revenue

We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.

Brad Smith
August 18, 2020 | Marketing Ideas

How to Optimize Network & Placement Targeting for YouTube Ads

This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.

4 Tips to Sell (Lots) More Products on Facebook

Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!

Michelle Morgan
August 12, 2020 | Social Media

How to Create a Killer Coming Soon Landing Page (With Examples)

Pique audience interest with a coming soon landing page to announce a new product or service—with examples!

Brad Smith
August 12, 2020 | Landing Pages

9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)

Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.

Anne Kunsman
August 11, 2020 | Social Media

Our Go-To Social Media Video Marketing Cheat Sheet

When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!

Akvile DeFazio
August 10, 2020 | Video Marketing

9 Ways to Engage Your Customers With Instagram Highlights

Instagram Highlights are a great way to make your Instagram Story content a better resource for your customers while getting prospects to engage with your content! Here are nine tips to make the most of your Instagram Story Highlights, including Q&As, polls, and more!

Mallory Gray
August 6, 2020 | Instagram

6 Webinar Marketing Tips We Swear By

To have a successful webinar, you need a solid webinar marketing strategy. Here, we're sharing our six favorite tip for webinar promotion, including planning, being consistent, A/B testing, and more!

10 Examples of Interactive Content Marketing Done Right

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information.

Lisa Smith
August 4, 2020 | Content Marketing

How to Sell on Etsy: Your All-in-One Guide to Getting Started

Wondering how to sell on Etsy? In this all-in-one guide, we're sharing how to set up your shop, how to set yourself up to sell LOTS, and why it's worth selling on Etsy in the first place!

Our Top 10 Social Media Engagement Hacks for 2020

Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!

Guest Author
July 30, 2020 | Social Media

12 Ways to Effectively Promote a New Product or Service

Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.

9 Ways to Level Up Your Facebook Video Marketing

Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!

3 Tips to Get More Free Traffic from Google Ad Grants

Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.

The Ultimate Guide to Facebook Insights for Advertisers

In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!

Adam Enfroy
July 24, 2020 | Social Media
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