Featured Article

40+ Liberty Lovin' 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick | June 24, 2022 | Instagram
HomeBlog

5 Steps to Creating a Growth Strategy that Actually Works

We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!

Guest Author
October 28, 2020 | Marketing Ideas

6 Post-Pandemic Marketing Strategies With Long-Term Benefits

Never has the world so heavily relied on technology as in the age of COVID-19. This post provides six digital marketing strategies to leverage that shift to your advantage—including paid social ads, email communication, loyalty marketing, and more.

Guest Author
October 27, 2020 | COVID-19

The 27 Best Networking Email Subject Lines (+9 Full Templates!)

Making great connections starts with making great impressions. Use these networking email templates to do just that!

Kristen McCormick
October 26, 2020 | Copywriting

How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will

How to Write a Killer Company One-Pager (With Examples)

A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.

Brad McMillen
October 21, 2020 | Copywriting

4 Easy Strategies for More Effective Holiday YouTube Ads

This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.

Joe Martinez
October 20, 2020 | Video Marketing

Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One

Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.

Gordon Donnelly
October 19, 2020 | SEO

How to Bid Like a Pro in Google Ads (in a Fraction of the Time)

In this post, learn exactly what Google's automated bidding strategies are, how they help to maximize your budget, the key benefits of Smart Bidding strategies, as well as how to combine this technology with WordStream's to boost your conversions (by 83%)!

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

15 Insanely Effective Sales Promotion Examples To Win More Customers

Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!

Nia Gyant
October 13, 2020 | Marketing Ideas

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.

21 Essential Tips & Tools for Running International Google Ads

This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.

Brett McHale
October 1, 2020 | Conversion Rates

The 17 Best Display Ads of 2020 (And Why They Work)

Poorly written or designed display ads are a great way to waste your ad spend. We've collected and analyzed the best display ads of 2020 (so far) to help you come up with the perfect campaign for your business.

Brad Smith
September 30, 2020 | Display Ads

Beginner’s Guide to Choosing the Right Video Hosting Platform

A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

Guest Author
September 29, 2020 | Video Marketing

What Makes a Resilient Digital Agency in 2020? [Data]

This post uses data from a comprehensive survey to discuss patterns of digital agenies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.

Guest Author
September 28, 2020 | COVID-19

10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)

This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.

Nahla Davies
September 24, 2020 | COVID-19

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Joe Martinez
September 23, 2020 | Display Ads

5 Ways to Use Responsive Search Ads to Maximize Your ROI

Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

Guest Author
September 22, 2020 | Paid Search Marketing

67+ Free & Meaningful October Marketing Ideas for 2021

Use these 67 free October marketing ideas based on the themes, holidays, and observances of the month to attract more customers, increase brand awareness, and build your community.

Kristen McCormick
September 21, 2020 | Marketing Ideas

4 Smart Ways to Get to Know Your Post-COVID-19 Customers

This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.

Guest Author
September 18, 2020 | COVID-19

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Social Media

16 Easy Ways to Get More Google Reviews (with Examples)

Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.

Kristen McCormick
September 16, 2020 | Local Marketing

How to Find the Right SEO Service for Your Small Business

Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.

Kristen McCormick
September 15, 2020 | SEO