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Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
7 Serious Risks You Face Using AI for Marketing
The AI rush is on! Learn how to avoid seven risks of using AI for marketing.
Know Your Worth: Mastering PPC Management Pricing for Agencies
PPC management pricing can make or break your agency's ability to predict revenue. Learn how to pick the right pricing model for your PPC clients.
9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)
Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.
The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect
There's a lot of buzz around ChatGPT right now. Here, 20-plus experts tell us how the AI-powered juggernaut will change marketing.
5 Easy Tips for More Powerful Product Positioning
Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.
14 Top Doctor Review Sites for a Healthy Online Presence
Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.
Content Creation: Absolutely Everything You Ever Need to Know
Find out how to create effective, engaging content that drives your business goals without costing you your sanity in the process.
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose
Similarities and differences in formats, targeting, placements, metrics, costs, and more!
The Best Time to Post on TikTok For Your Business in 2025 (+Bonus Ways to Boost Engagement)
Find out when you should post on TikTok to get the most engagement from your unique audience.
Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads
There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.
How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).
48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images
Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.
Does Google Ads Quality Score Still Matter in 2025?
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
How Will ChatGPT & AI Impact PPC? 6 Expert Predictions
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2025
Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency this year.
Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss
The biggest tools, features, and updates announced at Google Marketing Live this year.
6 Proven Techniques for Ultra-Effective TikTok Ads Targeting
We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.
Google Search Generative Experience (SGE): What AI on the SERP Means for You
How will Google's Search Generative Experience impact your business? We break it down for you.
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.
How Long Should a Blog Post Be in 2025? 3 Rules to Live By
We're sharing details that will help you determine the right length for your posts.
20 Completely Awesome ChatGPT Prompts to Make Marketing Easier
Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more.
How to Ask for a Raise (& Actually Get It!)
Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.
3 Key Questions to Determine if Performance Max Is Right for You
Learn how to examine your budget, campaign types, and assets to make the right decision for your account!
16 Simple, Meaningful Mother’s Day Marketing Ideas
Plus find out why the creator of Mother's Day was determined to cancel it.
