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Google Marketing Live 2025: 10 Top Takeaways + Early Reactions
See the biggest and best announcements from this year's Google Marketing Live event.
5 Adaptable Buyer Persona Examples to Inspire Your Own
Buyer personas can help you identify and better target your ideal customers. Get five unique examples to help build your own.
The 7 Pillars of Building a Future-Proof PPC Account Structure
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Ranked: The 14 Most Important Copywriting Skills Every Marketer Needs
Copywriting isn't just for copywriters. It's useful for anyone that sells. These 14 copywriting skills are fundamental to do it well.
The Only Website Maintenance Checklist You’ll Ever Need
Neglecting your website maintenance can seriously hurt your site's performance--and your ability to get new customers. Use this handy checklist to keep your site up to par.
Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
Google’s E-E-A-T: Here’s Everything You Need to Know
Google's E-E-A-T is an important concept to understand for SEO. This guide breaks E-E-A-T down and gives you practical tips for meeting Google's quality standards.
The Complete Guide to Spotify Advertising: Tune Into Success!
The comprehensive guide covers everything you need to know about Spotify advertising. From ad types and best practices to cost and examples.
9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions
Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.
How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)
A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.
The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You
Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers
Find out everything you've ever wanted to know about event tracking in Google Analytics 4. Including how it works, why it's important, and how to set up custom events using Google Tag Manager.
Use These 7 Listings Management Tools to Get Found & Get Leads
Missing or incorrect local listings could cost you leads and sales. These listings management tools will help you maximize the traffic you get from business directories.
19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)
Which marketing channels should your business prioritize? Get the complete list--plus helpful tips to get started.
7 Serious Risks You Face Using AI for Marketing
The AI rush is on! Learn how to avoid seven risks of using AI for marketing.
Know Your Worth: Mastering PPC Management Pricing for Agencies
PPC management pricing can make or break your agency's ability to predict revenue. Learn how to pick the right pricing model for your PPC clients.
9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)
Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.
The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect
There's a lot of buzz around ChatGPT right now. Here, 20-plus experts tell us how the AI-powered juggernaut will change marketing.
5 Easy Tips for More Powerful Product Positioning
Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.
14 Top Doctor Review Sites for a Healthy Online Presence
Use this ultimate list of doctor review sites to make your healthcare business easy to find online. Plus, get tips to optimize your listings for success.
Content Creation: Absolutely Everything You Ever Need to Know
Find out how to create effective, engaging content that drives your business goals without costing you your sanity in the process.
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose
Similarities and differences in formats, targeting, placements, metrics, costs, and more!
The Best Time to Post on TikTok For Your Business in 2025 (+Bonus Ways to Boost Engagement)
Find out when you should post on TikTok to get the most engagement from your unique audience.
Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads
There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.
How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively
Generative AI can make your marketing more effective when applied correctly. Find out how to do that (+why a human touch is still necessary!).
