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11 Actionable Ways to Build Client Relationships That Last

Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

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The Top 12 SEO Trends to Optimize for in 2023

Ready to rank higher and generate more traffic? EEAT your heart out.

Manick Bhan
January 5, 2023 | SEO

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

Brett McHale
January 4, 2023 | Google Ads

The 13 Best Marketing Strategies for Small Businesses in 2024

Actionable strategies in PPC, SEO, email marketing, social media, content, and more.

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

Learn how to leverage consumer psychology (while staying tasteful and honest!)

Guest Author
December 21, 2022 | Marketing Psychology

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

Metrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts.

Guest Author
December 20, 2022 | Content Marketing

The 13 Best Healthcare Website Designs, Examples & Tips

Learn from the best in design, copy, user experience, and more!

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

Kristen McCormick
December 16, 2022 | Instagram

19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.

Kristen McCormick
December 15, 2022 | Email Marketing

43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!)

National Compliment Day, MLK Day, Clean Out Your Inbox Week, and more!

Google is Sunsetting Similar Audiences in 2023: What You Need to Know

Plus how and when to use its replacements: optimized targeting and audience expansion.

11 Key Facebook Advertising Trends & Tips to Succeed in 2024

Everything you need to succeed and scale in 2024, from Advantage+ to attribution windows, ad creative, and more!

Jordan Bucknell
December 6, 2022 | Facebook Ads

The 10 Biggest Changes to Google Ads You Need to Know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!

10 Tips to Declutter Your Email Marketing List for Higher ROI

The less-is-more guide to reputation and ROI!

Guest Author
November 30, 2022 | Email Marketing

5 Quick & Easy Ways to Get More Referral Traffic (+Examples)

Learn everything you need to know about referral traffic, including how to get more of it for your website.

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!

Kristen McCormick
November 23, 2022 | Copywriting

Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

Arm yourself against business and customer data breaches—and their devastating consequences.

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick
November 21, 2022 | Facebook Ads

5 Ways to Use Google Data Studio to Improve Your SEO

Analyze and improve your traffic, conversion rates, backlinks, and more.

Guest Author
November 18, 2022 | SEO

How to Train a New Employee: 7 Tips for Growing Agencies

From mock client calls to 30-60-90 plans, follow these tips so you can grow and scale with ease.

Erin Rose
November 17, 2022 | Strategies for Agencies

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

Kristen McCormick
November 10, 2022 | Google Ads

SMS Marketing: Why It Works + 5 Tips to Succeed

The latest stats, tips & strategies to engage and retain customers.

Guest Author
November 9, 2022 | Marketing Ideas

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

Kristen McCormick
November 7, 2022 | Google Ads