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ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

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16 Great (& Not So Great) Thank You Page Examples to Learn From

We rated 16 thank you page examples based on copy, creativity, and design. Find out the winners!

Susie Marino
November 23, 2021 | Landing Pages

Why & How to Use Music in Ads (Without Getting Sued!)

Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.

Candice Harwood
November 22, 2021 | Marketing Ideas

The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays

Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.

Harpreet Munjal
November 18, 2021 | Marketing Ideas

Facebook Ad Not Approved? What to Do +10 Ways to Dodge It

This is your guide to smooth sailing through the rocky waters of Facebook ad approval.

Amy Bishop
November 16, 2021 | Social Media

Multi-Touch Attribution: Tips & Types, Which Model is Right?

Learn the pros and cons of each of the multi-touch attribution models in Google Ads, plus how to set up and track.

Susie Marino
November 15, 2021 | Reporting & Analysis

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)

Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.

Gavin Bell
November 11, 2021 | Social Media

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

Kristen McCormick
November 10, 2021 | Industry News

8 Perilous PPC Mistakes to Avoid This Holiday Season

If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!

268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

52+ Free & Festive December Marketing Ideas to Try This Month

Here are 52 easy, fun, and creative December marketing ideas for social media, blog posts, email, promos, and more!

How to Write a Great Press Release in 7 Steps (with Templates!)

Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.

Kristen McCormick
November 3, 2021 | Social Media

7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away

Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.

64 [Non-Cliche!] Holiday Copywriting Ideas, Examples, & Prompts

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.

Kristen McCormick
November 1, 2021 | Copywriting

10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)

Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!

Guest Author
October 28, 2021 | Marketing Ideas

The Top 10 New Instagram Features (& How to Use Them!)

Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!

Lindsay Paramore
October 27, 2021 | Social Media

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Learn 11 of the most concerning PPC stats out there and what you can do about each.

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.

Joe Martinez
October 25, 2021 | Conversion Rates

What Does Revenue Operations (RevOps) Have to Do With Marketing?

What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.

Nick Brown
October 21, 2021 | Marketing Ideas

64 Easy & Creative November Marketing Ideas (+Examples!)

Here are 64 easy and creative November marketing ideas for your website, blog, social, email, promos, events, and more!

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.

71 Free Marketing Templates You Didn’t Know You Needed

Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!

Mary Lister
October 18, 2021 | Marketing Ideas

Can We Trust View-Through Conversions? An Experiment Reveals!

View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.

Kristen McCormick
October 14, 2021 | Display Ads

2021 Paid Search Advertising Benchmarks for Every Industry

What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.

What Growth Marketing Really Means (+22 Strategies to Do It Right)

Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.

Eduard Klein
October 12, 2021 | Marketing Ideas

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.

Brett McHale
October 11, 2021 | Social Media