7 Competitive Analysis Templates to Improve Your Performance & Get Ahead

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

Michelle Morgan
March 7, 2023 | Paid Search Marketing

6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)

Content and copywriting? Yes! Marketing and business strategy? Not so much.

Kristen McCormick
March 6, 2023 | Industry News & Insights

How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

The dos and don'ts of properly using automation for bidding, targeting, and ad creative.

Jyll Saskin Gales
March 2, 2023 | Paid Search Marketing

The 22 Best Directory Listings for Any Business (+Optimization Tips)

It's time you started getting found more easily online. Customers are looking for you!

Susie Marino
March 1, 2023 | Local Marketing

How to Use HARO for Backlinks & PR (with a Free Pitch Template)

Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!

Guest Author
February 28, 2023 | SEO

76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2023

Get equipped and inspired to make meaningful change in society through your marketing efforts.

Kristen McCormick
February 27, 2023 | Marketing Ideas

What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

All the digital advertising intel, examples, and tips you need to grow your business.

Kristen McCormick
February 24, 2023 | Paid Search Marketing

16 Irresistible Popup Examples (& How to Copy Them!)

Get ideas for promotions, layouts, calls to action, and more!

Kristen McCormick
February 22, 2023 | Websites & Online Presence

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Paid Search Marketing

60+ Easy & Creative March Marketing Ideas (With Examples!)

In like a lion, out like a lamb, and chock full of opportunities to connect with your audience.

Kristen McCormick
February 20, 2023 | Marketing Ideas

3 Key GA4 Features All Advertisers Should Leverage (& How)

Google Signals, Google Ads account linking, and User-ID—game changers!

Alessandro Colarossi
February 17, 2023 | Paid Search Marketing

21 Copywriting Mistakes to Avoid for Better Marketing Results

Too many adjectives? Not enough benefits? Keep your copy in check!

Guest Author
February 16, 2023 | Copywriting

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Paid Search Marketing

14 Chatbot Examples that Generate Leads & Engage Visitors

Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!

Kristen McCormick
February 13, 2023 | Websites & Online Presence

What Is an SSL Certificate? (& Why Your Website Needs One)

SSL simplified! For SEO, cyber security, and satisfied customers.

Guest Author
February 9, 2023 | Websites & Online Presence

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!

Michelle Morgan
February 8, 2023 | Paid Search Marketing

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

Compare (and make the most of!) costs, targeting, formats, and analytics.

Jordan Bucknell
February 7, 2023 | Facebook Ads

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

Kristen McCormick
February 6, 2023 | Industry News & Insights

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

Kristen McCormick
February 2, 2023 | Industry News & Insights

Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.

Guest Author
January 31, 2023 | Reporting & Analysis

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

From business expansion to customer retention and everything in between.

Michelle Morgan
January 30, 2023 | Strategies for Agencies

50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)

There's a National Public Sleeping Day in February. Who knew?

Kristen McCormick
January 26, 2023 | Marketing Ideas

7 Ways to Optimize Your LinkedIn Ads for Peak Performance

The secrets to top performance, from ad copy and targeting to conversion tracking and more!

Asi Dayan
January 25, 2023 | Social Media

How to Create an Editorial Calendar (Tips, Tools, & Free Template!)

Hit your content marketing goals with these pro tips, free tools, and a Trello template!

Guest Author
January 24, 2023 | Content Marketing

10 Ways to Optimize Your Performance Max Campaigns for Real Results

From campaign exclusions and asset groups to audience signals and more!

Guest Author
January 23, 2023 | Paid Search Marketing

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

Your most pressing questions about consumers and brands in 2023, with expert input!

Lisa Smith
January 20, 2023 | Marketing Ideas