So, in the name of new adventures and exciting risks, let’s talk about some unique ways to market your business this November. Read on to get:
- A full list of November awareness causes, holidays, and national days.
- Over 64 ideas to incorporate them into creative promotions, blogs, social media posts, and events.
- Real examples of these marketing ideas from businesses just like yours.
Get the creative spark you need to find ways to connect with your customers in meaningful ways this November.
PS: You may also be interested in these 157 authentic fall hashtags.
Thanksgiving and gratitude (and perhaps Black Friday greed) are not the only themes of November. This crisp and cool month is home to a number of awareness causes:
- Military families
- Healthy skin
- Latin American heritage
- American Indian heritage
- Great American Smoke Out/Lung cancer
- Pancreatic cancer
- Peanut butter
- Drunk driving (red ribbon)
- Novel writing
- Long-term care
We won’t cover every single one in this post, but that doesn’t mean you can’t use them as a launchpad for your creative marketing efforts.
November national days
The full list of November national days and dates is at the bottom of this post, but here are some highlights (other than Thanksgiving and Black Friday!):
- Cash Back Day
- Veterans Day
- World Kindness Day
- Take a Hike Day
- You’re Welcomegiving Day
- Small Business Saturday
- Personal Space Day
Social awareness-based November marketing ideas
Connect with your customers on an emotional level with these awareness-based ideas.
Raise lung cancer awareness
These ideas can also apply to peacreatic cancer, epilepsy, diabetes, and any other health conditions recognized in November.
- Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets you out in your local community which strengthens the roots of your business.
- Caterers can show photos from fundraiser events:
- Health-related businesses can share news articles, educational posts, or survivor stories:
- Artists can showcase awareness-inspired work to show their support:
Honor military families
For Military Family Month:
- Recognize on social media your employees and their families who were or are currently active in the military.
- Volunteer to place flags on veteran grave sites in your community.
- Offer sales promotions and discounts on products, services, and packages for military families, as shown with this ski lodge example below:
Good month for everyone!
- For those in the business services vertical, run an educational series with webinars, online guides, or live Q&A sessions on Instagram.
- Write a blog post sharing the story of how you came to be an entrepreneur—including the hardships you faced and how you got through them. Pitch your story to your local newspaper as a way to get some PR while also inspiring your local community.
- Share inspirational advice or quotes on social media.
- Even if your audience does not include entrepreneurs, you can still create content around entrepreneurial themes such as goal setting, persisting through challenges, leadership, being unafraid to fail, and the list goes on.
- You could even interview an entrepreneur in your field or a related one. Many of the lessons in entrepreneurship can be applied to life in general, so your audience will come away with plenty of wisdom and inspiration. Exhibit A:
While June is men’s health awareness month, Movember, or No-Shave November, is a movement where men grow out their mustache until the end of the month to raise awareness and donations for men’s health issues.
- Sign up! Participants can sign up here.
- Run Movember competitions and fun contests between employees or among customers.
- If you’re into it, showcase your facial hair on social media and get involved in the chatter on Twitter, Facebook, and Instagram.
Here are some ways to incorporate Movember into your social media content:
- Post a picture of your team members (or yourself!) sporting a Movember mustache.
- Participate in a Movember charity event and share photos to your account.
- Get a little contest going, or even an official giveaway.
- Donate a portion of your proceeds to the Movember Foundation
- Of course, don’t forget to use the #movember hashtag
Update your Google Business Profile for November
Having an optimized Google business listing is important for any month of the year, but especially in November because of Small Business Saturday. Here’s what you can do:
- Provide your Thanksgiving Hours.
- Upload pictures of any November- or Thankgiving-themed products or services.
- Create Google posts about Thanksgiving, Black Friday, or Small Business Saturday promotions,
- Ask and answer questions related to visiting your store (parking info, for example), especially if you expect more traffic on Small Business Saturday.
Thanksgiving marketing ideas
You may also be interested in these Thanksgiving social media post ideas.
Family, friend, and customer appreciation
Thanksgiving is a time to appreciate your family, friends, and of course, your customers. Take the time to express your appreciation and gratitude, and be specific! Let others know exactly what you are grateful for about them to show that they matter as individuals. This will also give your social media posts a truly genuine and heart-felt feel.
Don’t forget to stay sensitive to those who may not have family or friends to share the day with, or who might not be able to afford a feast. You may want to show your support for this audience in some of your content.
Encourage others to give back
As you give back to the community in any Thanksgiving charity runs, food drives, or fundraising events, encourage your customers, local audience, and social media followers to do the same.
Offer Thanksgiving specials and advice
The opportunities here are endless, just be sure that your content is high-quality and preferrably, SEO-friendly.
- Promote products and services at your business particularly useful for Thanksgiving, such as cooking classes for great Thanksgiving side dishes or an after-Thanksgiving bootcamp class.
- Your pet grooming or boarding business can write a blog post on Thanksgiving foods that can be toxic to pets.
More November holiday marketing ideas
Don’t forget these days!
Vereran’s Day occurs every November 11th, and on this day, schools may have off and many workplaces are closed. While this is often a time used for sales and promos, your priority should be that of thanking veterans for their hard work and sacrifice for our country.
- If you have a veteran who works for you or who lives in your community, showcase them on your blog or website. A simple “thank you” goes a long way and let’s customers know that you care about people, not just sales.
This doesn’t mean you should abandon sales altogether. There are still great ways to promote your business in a way that supports US veterans.
- You could offer a discount to those who have served, donate a proceed of your November profits to veteran organizations, or even run a giveaway.
- The company below hosted a free pop-up concert with a trio of vintage-inspired female singers in honor of Veterans Day. In addition to celebrating veterans, this event also supports National Aviation Month at the same (crushed it).
If your business is owned by a veteran, you can also add a badge to your Google Business Profile to let others know.
If you’re not running a promotion on Black Friday, you need to! People wait year-round for the incredible deals that await them the day after Thanksgiving, and this is a great opportunity to get your business on the map.
- Start promoting of your Black Friday deals at the beginning of the month so customers will be ready when the day arrives.
- You could even create a Facebook event for your Black Friday specials, where you can post updates and reminders and where followers can invite their friends and add it to their calendars.
#BlackOwned Friday and #BuyBlackFriday
- If you’re a Black-owned business, run a special promotion.
- If you’d like to show your support, highlight a Black-owned business in your neighborhood on your blog or social media accounts, whether through a featured piece of content, a success story, an interview, or more.
Small Business Saturday
What November marketing ideas post would be complete without a #SBS section? This is perhaps the best time of year to get your small business noticed, bring back dormant customers, and attract new ones.
Here’s what you can do for SBS:
- At some point, however, take a break from self-promotion and lift up other small business owners who have given it their all to make their company a success and a staple in their community.
And the sales never end! Prep for Cyber Monday and choose a few promotions to run on this day. If you don’t have a website, you can still run a Cyber Monday promo using your social media accounts or even paid social strategies.
- One idea is to run a raffle or offer a special deal to the first ten customers who directly message you on Facebook.
- Or, take another break from all the sales mayhem and post a video of what it’s like to be an Amazon employee on Cyber Monday…yikes.
November national day marketing ideas
There are lots of fun national days in November!
Daylight saving time ends
Daylight saving time ends in November. This means you get an extra hour of sleep one night (cool), more sunlight in the morning (nice), but also that dark and cold afternoons are ahead (womp). That said, acknowledge this the end of daylight saving time with a positive outlook:
- Highlight the fall foliage in your social media posts
- Showcase bright, fall-colored products on your homepage
- Promote your warm and cozy products like this buiness below:
- As many consumers are heading into cool weather and more time at home, promote products or services that will make their indoor experience meaningful.
Or perhaps your audience prefers to stay in denial and hang on to summer for as long as they possibly can. Is it too late for summer clearance sales? Yes—don’t do that. But could you pull off an outdoor product clearance sale? Surely.
- Encourage your summer-loving customers to get something for next year—something to look forward to and carry them through the winter like Allmodern does below:
- Of course, you can always do a simple #fallback post on social media, reminding your followers to turn the clocks back.
Aside from the main holidays in November, there are tons of awesome observance days that make for great local marketing opportunities. Let’s take a look.
Women’s Entrepreneurship Day
Women’s Entrepreneurship Day occurs every November 19. On this day:
- Post some compelling stats about female entrepreneurs or women in business to your Facebook, Instagram, or LinkedIn pages.
- If you are a female entrepreneur yourself, share some tips and tricks of your trade as with this awesome post below:
- If you attend a female entrepreneurship event, post photos on LinkedIn and elsewhere, and even post reflections and insights throughout the day.
- If you are not a female entrepreneur, you can certainly highlight one in your community or network. If you don’t know one, find one!
World Kindness Day
As Mark Twain said, “Kindness is the language which the deaf can hear and the blind can see.” Kindness is a universal language indeed. World Kindness Day is celebrated each year on November 13th. Participate by doing an act of kindness and encouraging your followers to the same.
- Your act of kindness could be in the real world such as by helping out a stranger in need or volunteering locally;
- Or online via an Instagram giveaway or a posiitve quote from a famous philanthropist.
- The company below chose to participate by being kind to the earth:
- Sherwin-Williams engaged their audience by asking which acts of kindness have impacted their careers and creating a video of the feedback:
Extra Mile Day
Extra Mile Day is recognized annually on November 1st. This observance day is perfect for small businesses which, unlike big businesses, can truly cater to individual customers. It’s all about taking that additional step to help others with something or even to accomplish one’s own goals.
- Challenge your Instagram followers to help their neighbor in need, to finish that book they’ve been reading, or even just to wake up one hour earlier. Going the extra mile is something we can all fit into our daily routine and is a great November holiday for connecting with your audience.
- You also don’t have to only go the extra mile for people; the environment will take some special treatment too!
America Recycles Day
America Recycles Day is a great day for showing that your small business cares about the environment.
- Include some facts on your social media profiles.
- Share what steps your business is taking to improve the environment
- Provide suggestions on your blog on how to recycle.
- Offer a discount on bulk-size items
- Promote your sustainable products
- Raising awareness on social media about the importance of recycling
- Participate in or even host a recycling drive.
- Make a video instructing your followers how to recycle your products or items in general, like Coca Cola did in the example below:
Keep in mind also that a business conscious of the planet is likely to be conscious of its customers.
Take a Hike Day
This is a perfect day for feel-good quotes and to encourage people to get outside for a stroll in the great outdoors. Ask followers to share their nature photos and favorite spots to take a hike.
Need more November?
Look no further! Check these out:
Never be at a loss for creative November marketing ideas again
There are tons of ideas and examples in this post, but the best part is that it’s just the tip of the iceberg in terms of November marketing strategies. Model off of the ones in this post or use them as a launchpad for your own spinoff ideas. The key is to stay true to your brand voice—that’s what your customers want!
And for planning, check out this marketing calendar template from our friends at LOCALiQ.
Full list of November national days
Thanks to Nationaldaycalendar.com:
- Authors’ Day
- Brush Day
- Calzone Day
- Cinnamon Day
- Deep Fried Clams Day
- Cook For Your Pets Day
- Family Literacy Day
- Vinegar Day
- Color the World Orange Day – First Monday in November
- Job Action Day – First Monday in November
- Deviled Egg Day
- Ohio Day
- Traffic Directors Day – Nov 2 except if it falls on a weekend, then it’s the following Monday.
- Housewife’s Day
- Sandwich Day
- Stress Awareness Day – First Wednesday in November
- Chicken Lady Day
- Candy Day
- Cash Back Day – First Thursday in November
- Men Make Dinner Day (Must Cook. No BBQ Allowed!) – First Thursday in November
- Doughnut Day
- Love Your Red Hair Day
- Jersey Friday – First Friday in November
- Nachos Day
- Saxophone Day
- Bison Day – First Saturday in November
- Play Outside Day – First Saturday of Every Month
- Bittersweet Chocolate with Almonds Day
- Canine Lymphoma Awareness Day
- Daylight Saving Time Ends – First Sunday in November
- Cappuccino Day
- Harvey Wallbanger Day
- Parents as Teachers Day
- STEM/STEAM Day
- Scrapple Day
- Microtia Awareness Day
- Louisiana Day
- Marine Corps Birthday
- Forget-Me-Not Day
- Vanilla Cupcake Day
- French Dip Day
- Pizza with the Works Except Anchovies Day
- Chicken Soup for the Soul Day
- Indian Pudding Day
- World Kindness Day
- Seat Belt Day
- Family PJ Day
- Pickle Day
- Spicy Guacamole Day
- Bundt (Pan) Day
- Philanthropy Day
- Clean Out Your Refrigerator Day
- Spicy Hermit Cookie Day
- Raisin Bran Cereal Day
- America Recycles Day
- Fast Food Day
- Button Day
- Indiana Day
- Baklava Day
- Take A Hike Day
- Homemade Bread Day
- Educational Support Professionals Day – Wednesday of American Education Week
- Princess Day
- Vichyssoise Day
- Mickey Mouse Birthday
- Great American Smokeout – Thursday Before Thanksgiving
- Rural Health Day – Third Thursday in November
- Carbonated Beverage With Caffeine Day
- Play Monopoly Day
- Peanut Butter Fudge Day
- Absurdity Day
- Child’s Day
- Adoption Day – Saturday Before Thanksgiving
- Gingerbread Cookie Day
- Stuffing Day
- Red Mitten Day
- Cashew Day
- Eat a Cranberry Day
- Espresso Day
- Sardines Day
- Tie One On Day – Day Before Thanksgiving
- Jukebox Day – Day Before Thanksgiving
- Play Day with Dad
- Parfait Day
- Shopping Reminder Day
- Day of Mourning – Fourth Thursday in November
- Thanksgiving Day – Fourth Thursday in November
- Turkey-free Thanksgiving – Fourth Thursday in November
- Cake Day
- Day of Listening – Day after Thanksgiving
- Native American Heritage Day – Day after Thanksgiving
- Black Friday – Day after Thanksgiving
- Buy Nothing Day – Day after Thanksgiving
- Flossing Day – Day after Thanksgiving
- Maize Day – Day after Thanksgiving
- You’re Welcomegiving Day – Day after Thanksgiving
- Bavarian Cream Pie Day
- Craft Jerky Day
- Small Business Saturday – Saturday after Thanksgiving
- French Toast Day
- Chanukah Begins – Changes annually
- Electronic Greetings Day
- Cyber Monday – Monday after Thanksgiving
- Personal Space Day
- Mason Jar Day
- Mousse Day
- Meth Awareness Day
- Computer Security Day
- Stay Home Because You’re Well Day
- Mississippi Day
- Day of Giving – Tuesday after Thanksgiving