Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter and holiday vibes are starting to trickle in—sort of like the guests that arrive before your party starts and you’re not quite ready. Except it’s not a party, it’s your business and you’re trying to brainstorm creative ways to market it.
Well, you’re in luck because you’re about to discover 67+ creative November marketing ideas to use for your website, blog, social posts, events, promos, and more.
Thanksgiving and gratitude (and perhaps Black Friday greed) are not the only themes of November. This crisp and cool month is home to a number of awareness causes, from senior pets and healthy skin to inspirational role models and more.
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The full list of November national days and dates is at the bottom of this post, but here are some highlights (other than Thanksgiving and Black Friday!):
November is filled with opportunities to celebrate diversity and raise awareness for marginalized groups. It’s the national month for:
It’s also the home of:
Women’s Entrepreneurship Day occurs every November 19. On this day:
Black-Owned Friday and Buy Black Friday emerged when Black Lives Matter efforts regained momentum in 2020.
As Mark Twain said, “Kindness is the language which the deaf can hear and the blind can see.” Kindness is a universal language indeed. World Kindness Day is celebrated each year on November 13. Participate by doing an act of kindness and encouraging your followers to do the same.
Every year between November 13 and 19, National Transgender Awareness week serves to shed light on transgender education and support. It culminates on November 20 with National Transgender Day of Remembrance (TDOR). It is a time to honor the memory of those whose lives were lost to acts of anti-transgender violence. Here are some ways to show your support:
Here are even more ways to bring attention to issues, groups, and causes that you and your audience cares about and connect with them on an emotional level.
These ideas can also apply to pancreatic cancer, epilepsy, diabetes, and any other health conditions recognized in November.
For Military Family Month:
Good month for everyone!
Movember, or No-Shave November, is a movement where men grow out their mustaches until the end of the month to raise awareness and donations for men’s health issues.
Here are some ways to incorporate Movember into your social media content:
Don’t worry, we’ve dedicated an entire section after this one to Thanksgiving marketing ideas. But don’t forget these days either!
Veteran’s Day occurs every November 11th, and on this day, schools may have off and many workplaces are closed. While this is often a time used for sales and promos, your priority should be that of thanking veterans for their hard work and sacrifice for our country.
This doesn’t mean you should abandon sales altogether. There are still great ways to promote your business in a way that supports US veterans.
Daylight saving time ends in November. This means you get an extra hour of sleep one night (cool), more sunlight in the morning (nice), but also that dark and cold afternoons are ahead (womp). That said, acknowledge this the end of daylight saving time with a positive outlook:
Extra Mile Day is recognized annually on November 1st. This observance day is perfect for small businesses which, unlike big businesses, can truly cater to individual customers. It’s all about taking that additional step to help others with something or even to accomplish one’s own goals.
America Recycles Day is a great day for showing that your small business cares about the environment.
Keep in mind also that a business conscious of the planet is likely to be conscious of its customers.
This is a perfect day for feel-good quotes and to encourage people to get outside for a stroll in the great outdoors. Ask followers to share their nature photos and favorite spots to take a hike.
You may also be interested in these Thanksgiving social media post ideas.
Thanksgiving is a time to appreciate your family, friends, and of course, your customers. Take the time to express your appreciation and gratitude, and be specific! Let others know exactly what you are grateful for about them to show that they matter as individuals. This will also give your social media posts a truly genuine and heartfelt feel.
Don’t forget to stay sensitive to those who may not have family or friends to share the day with, or who might not be able to afford a feast. You may want to show your support for this audience in some of your content.
As you give back to the community in any Thanksgiving charity runs, food drives, or fundraising events, encourage your customers, local audience, and social media followers to do the same.
If you’re not running a promotion on Black Friday, you need to! People wait year-round for the incredible deals that await them the day after Thanksgiving, and this is a great opportunity to get your business on the map.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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