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20+ Free April Marketing Ideas to Freshen Up Your Content Calendar

July 8, 2021

The spring is an excellent time to pollinate your Instagram feed with bright photos and to take advantage of all of the holidays and promotional opportunities it offers. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.

April marketing ideas April promo

In this post, we’re going to provide a list of April themes, holidays, and awareness causes as well as real examples from businesses across various industries to help give you some creative inspiration. So let’s get into it.

And for ideas for the whole year, check out this awesome marketing calendar by our friends at LOCALiQ.

April holidays and awareness causes

Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:

  • April Fool’s Day
  • Easter Sunday
  • World Party Day
  • Walk to Work Day
  • World Health Day
  • Siblings Day
  • National Grilled Cheese Day
  • Tax Day
  • High Five Day
  • Get to Know Your Customer Day
  • Earth Day
  • Picnic Day
  • Denim Day
  • Administrative Professionals’ Day
  • Take Your Child to Work Day
  • Arbor Day
  • Email Debt Forgiveness Day

Themes and awareness causes that last throughout the month of  April include:

  • Prom Season
  • Financial Literacy
  • Planet Earth
  • Sexual Assault
  • Child Abuse
  • Autism
  • Volunteering
  • Donate Life

Creative April marketing ideas and examples

Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.

1. Autism Awareness Month

Autism affects 1 in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here's a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:

april marketing ideas autism awareness

2. National Child Abuse Prevention Month

Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.

april marketing ideas pinwheels

Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.

April marketing ideas pinwheel garden

3. Financial Literacy Month

In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative!

April marketing ideas financial literacy month

4. Prom season

Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals”.

April marketing ideas promposal

Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.

April marketing ideas prom education

If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.

April marketing ideas prom special

5. April Fool's Day

Have some fun with your marketing on April 1. April Fools Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.

april marketing ideas april fools

6. National Siblings Day

If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.

April marketing ideas siblings day

If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.

April marketing ideas siblings day 2

7. The Boston Marathon

WordStream is based in Boston so we're huge supporters of the marathon, but you don't have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer "carb loading" pre-marathon meals and massage studios can offer discounts to runners.

8. Administrative Professionals Day

Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!

9. National Grilled Cheese Day

Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:

April marketing ideas national grilled cheese day 1

 

April marketing ideas national grilled cheese day 2

10. National High Five Day

On National High Five Day, ask your customers to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.

April marketing ideas high five day

You could also up your Facebook following by inviting customers to tag people they’d like to give a virtual high five.

April marketing ideas virtual high five

Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.

April marketing ideas high five AHA

If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!

april marketing ideas high five day pizza

11. Take Your Child to Work Day

If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.

Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the "boss" of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!

April marketing ideas take your child to work day 1
April marketing ideas take your child to work day 2

12. Earth Day

Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for your business. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.

13. Easter and Passover

Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a "peeps" special like this business did:

april marketing ideas peeps

Our friends at LOCALiQ have plenty more Easter marketing ideas for you to check out.

14. Tax Day

Tax Day is a day that people either love (because they're getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven't already. But other types of businesses can benefit from Tax Day as well.

Restaurants and bars can host post Tax Day parties. Retail stores can have after Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.

Or you can do something fun with numbers, like this restaurant did:

April marketing ideas tax day special

15. Spring cleaning

Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.

Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you're getting started on a blog, spring cleaning is a great topic for writing your first blog post.

16. Get to Know Your Customers Day

Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.

April marketing ideas get to know your customers 1

 

April marketing ideas get to know your customers 2

17. Denim Day

Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.

April marketing ideas denim day

Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.

Creatively market your business this April

From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you're looking for more monthly marketing ideas, we've got plenty of 'em:

Interested in more marketing ideas for every month of the year? We can help with that.

And for planning, check out this marketing calendar template from our friends at LOCALiQ.

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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