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7 Ways to Optimize Your LinkedIn Ads for Peak Performance

The secrets to top performance, from ad copy and targeting to conversion tracking and more!

Asi Dayan | January 25, 2023 | Social Media
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The Complete Guide to (Persuasive) Landing Pages – With Examples!

The all-in-one guide to writing landing pages that win over leads and customers.

56 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 19, 2022 | Instagram

7 Steps to Generate Leads With Gated Content (+Examples)

Tap into one of the easiest, most cost-effective ways to generate leads for your business.

13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Learn how to communicate the value of your business in a fast, compelling, and memorable way.

Kristen McCormick
August 16, 2022 | Copywriting

The Top 10 Google Ranking Factors for 2023 (+How to Optimize for Them)

Learn what really matters to Google when ranking your site—and how to optimize for it.

Kristen McCormick
August 15, 2022 | SEO

17 Perfect Labor Day Messages & Greetings for Customers & Employees

Craft the perfect Labor Day message for your customers and employees with these templates (and even a word list!).

Kristen McCormick
August 12, 2022 | Copywriting

The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)

These business mission statement examples will inspire you to write your own and/or change the world.

Kristen McCormick
August 11, 2022 | Copywriting

6 Google Ads Updates Happening Now (+What You Need to Do)

Performance Max, AI-generated voice-overs, a simpler Google tag, and more!

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

What works, what flops, and why you need to learn about them

Commercial Intent: How to Find Your Most Valuable Keywords

Here's how to get in front of prospects when they're ready to buy—and when they're not.

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it

The Big, Easy Cheat Sheet for Google Display Ads

From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.

The 4 Stages of a Supremely Successful Content Marketing Funnel

Get a full tour of the content marketing funnel, including the best content types for every stage, plus tips and templates!

8 Inspiring Black-Owned Businesses That Are Rocking It This Year

From sunscreen to breweries, these entrepreneurs are an inspiration to all.

118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)

Put that thinking cap on a shelf. You won't need it again. Ever.

The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)

All 19 extensions explained—with examples and tips to improve your CTR!

10 Powerful (But Not Pushy) Ways to Increase Average Order Value

Increase average order value, customer satisfaction, and your bottom line. It's a win-win-win.

5 Crafty Ways to Split Test Your Google Shopping Ads

No built-in A/B testing feature in Google Ads for Shopping campaigns? No problem.

60+ Easy & Engaging August Marketing Ideas (With Examples)

Ideas for your blog, social media posts, promos, and more!

What’s a Good Click-Through Rate For …

Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.

Social Media Advertising in 2023: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

The 15 Best Website Examples for Creative & Conversion Inspiration in 2023

Get ideas for creative, copy, conversion, and more from a colorful mix of industries.

8 Ways to Use Color Psychology in Marketing (With Examples)

Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

How to Rank Higher on Google: 17 Strategies for 2023

Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!

Kristen McCormick
July 6, 2022 | SEO