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ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

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7 [Non-Generic!] Customer Engagement Strategies & Examples

What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.

Kristen McCormick
October 6, 2021 | Social Media

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!

Kristen McCormick
October 5, 2021 | Copywriting

8 Recent (Important!) Google Ads Updates You Might Have Missed

We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!

Susie Marino
October 4, 2021 | Industry News

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!

Susie Marino
September 30, 2021 | Industry News

What Fresh Content Really Means to Google (+How to Create It)

Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.

Johannes Rastas
September 29, 2021 | SEO

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

Mary Lister
September 28, 2021 | Marketing Ideas

New Changes to Google Ads Keyword Matching: What It Really Means

On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.

Kristen McCormick
September 27, 2021 | Industry News

How to Brand Your Business in 7 Simple Steps (with Examples!)

How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.

Ksenia Larina
September 23, 2021 | Marketing Ideas

NEW Advertising Benchmarks for Home Services in 2021

What's a good cost per click for home services ads? Find out average CPC, CPL, and CTR for home services search, display, and social ads in this advertising benchmarks report.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to Google Ads automating your bidding strategies, we walk through each of the options available to you and point of what you should watch out for with automation.

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

Learn the stories behind 21 of the best advertising slogans around, as well as makes them work so you can come up with a catchy marketing slogan for your business.

Céillie Clark-Keane
September 21, 2021 | Copywriting

3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads

Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.

Joe Martinez
September 20, 2021 | Paid Search Marketing

Google Adds Data Back to Search Terms Report–What’s the Catch?

Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.

Susie Marino
September 16, 2021 | Paid Search Marketing

What is Schema Markup? (+6 Easy Types to Use for Your Small Business)

What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation.

Manick Bhan
September 15, 2021 | SEO

9 Free Social Media Marketing Courses That Won’t Put You to Sleep

Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.

Kristen McCormick
September 14, 2021 | Social Media

Facebook Ad Targeting in 2022: The Complete Guide + 10 Tips

Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.

Michelle Morgan
September 13, 2021 | Social Media

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.

Kristen McCormick
September 9, 2021 | Marketing Ideas

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.

Amy Bishop
September 8, 2021 | Paid Search Marketing

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.

Susie Marino
September 7, 2021 | Reporting & Analysis

Expanded Text Ads Are Over. Here’s What It Means

Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.

Kristen McCormick
September 2, 2021 | Industry News

26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)

Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.

Kristen McCormick
September 1, 2021 | Copywriting

NEW Advertising Benchmarks for Real Estate in 2021

Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.

The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)

Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.

Joseph Chukwube
August 30, 2021 | SEO

Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)

Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.

Kristen McCormick
August 26, 2021 | SEO

How to Improve Google Shopping ROAS with Priority Bidding

Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.