Featured Article

3 A/B Testing Examples Every PPC Advertiser Should Try

Plus, understand what it takes to make any A/B testing example work for your business with these handy tips and tricks.

Michelle Morgan | February 29, 2024 | Conversion Rates
HomeBlog

8 Inspiring Black-Owned Businesses That Are Rocking It This Year

From sunscreen to breweries, these entrepreneurs are an inspiration to all.

118 Creative Blog Post Ideas for Businesses (With Examples & Templates!)

Put that thinking cap on a shelf. You won't need it again. Ever.

The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)

All 19 extensions explained—with examples and tips to improve your CTR!

Susie Marino
July 25, 2022 | Google Ads

10 Powerful (But Not Pushy) Ways to Increase Average Order Value

Increase average order value, customer satisfaction, and your bottom line. It's a win-win-win.

5 Crafty Ways to Split Test Your Google Shopping Ads

No built-in A/B testing feature in Google Ads for Shopping campaigns? No problem.

What’s a Good Click-Through Rate For …

Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.

Social Media Advertising in 2024: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

The 15 Best Website Examples for Creative & Conversion Inspiration in 2024

Get ideas for creative, copy, conversion, and more from a colorful mix of industries.

8 Ways to Use Color Psychology in Marketing (With Examples)

Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?

Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers

Not your typical pros and cons list (but we have those too!)

Michelle Morgan
July 11, 2022 | Google Ads

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

How to Rank Higher on Google: 17 Strategies for 2024

Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!

Kristen McCormick
July 6, 2022 | SEO

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

How to Get Backlinks: 14 Secrets from a Technical SEO Expert

A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!

Guest Author
June 30, 2022 | SEO

The Top 4 Online Advertising Channels: 12 Tips to Use Them Right

The rules of engagement for search, display, video, and social. Get 'em right!

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

UA vs GA4: A Complete Tour of Google Analytics 4

GA4 is not to be feared. Learn the pros, cons, new features, and tips!

Cross-Channel Marketing: Can You Do It All?

Spoiler alert: yes—and we're sharing exactly why and how to do that.

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | TikTok

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

Website Accessibility: 8 Ways to Reach Everyone in Your Audience

Avoid lawsuits, be more inclusive, and improve your SEO—all in one go!

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Facebook Ads

3 Tricks to Create Video Ad Content on a Budget

Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

Sign up for our weekly newsletter!

Loading...