Home — Blog — 50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
February is home to the most romantic holiday of the year: National Cabbage Day (February 17).
Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over 50 creative and February marketing ideas and examples to help you connect with customers and build your brand.
Some of these are general while others are highly specific, so depending on your business, your trade, or your niche, you may or may not be able to apply these to your February social media and marketing campaigns (National Embroidery Month isn’t exactly versatile, for example).
Black History Month: Your Black History-related content should not actually be a marketing ploy but a genuine initiative to raise awareness and promote civil rights.
Here are some things you can do.
Highlight prominent Black leaders in your industry—lawyers, politicians, scientists, artists, educators, and athletes who have shaped or are shaping American society or your industry.
Interview or feature Black business owners, influencers, or members of your community who are helping to make history.
Share quotes, little-known facts, and eye-opening stats about Black History—especially those related to your industry or niche.
Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the first openly LGBT woman elected to both houses of Congress. Post an inspiring quote from her on Instagram or Facebook.
Susan B. Anthony’s birthday (Feb 15): This famous female is a leader of the women’s suffrage movement who advocated for abolition, labor rights, equal pay and more. On this day, share an eye-opening statistic or inspirational quote to raise awareness.
Meaningful February marketing ideas
In addition to inclusivity, there are plenty of other themes during February that can help you with meaningful marketing. Showing your support for causes you care about is a great way to connect with your audience and express your core values. Here are some ideas and examples.
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Heart Health Awareness Month
So February isn’t all about that $1 pink balloon heart but also that invaluable organ inside of you that makes you tick. If your business is focused on health and wellness, this is a great marketing opportunity for you.
Fitness centers and gyms can partner with a local health center for heart disease awareness or screenings.
Host special classes focusing on cardiovascular activity.
Write informative blog posts about heart health and risk factors. Use this time to market your business by educating your customers on leading healthy lives.
Give out a free heart-healthy gift with purchases or registrations.
In the example below, this fitness center is giving out free heart rate monitors to those who join in the month of February.
If you’re not a health or fitness business, no problem.
Any business can sponsor a Healing Heart 5k, or donate a portion of their profits to a heart health-related nonprofit.
Think outside the box—pet hearts, artichoke hearts, hearts of remain, website health (the heart of a business marketing strategy, for example).
Dentists can certainly have a field day with this one, but other businesses can use this opportunity to teach parents and students about the importance of dental health.
Daycares, fitness centers, and churches can host special classes about the importance of dental hygiene.
If you’re a dentist, you may offer to teach such classes. Or spruce up your dentist website with some extra decorations or promotions.
Ecommerce businesses can promote their oral hygiene products.
If you’re not a dentist, a simple social media post to bring your target audience’s attention to the cause can go a long way.
Cancer Awareness Month
In addition to having World Cancer Day, the whole month of February is dedicated to cancer awareness. Show your support on Facebook with a purple-themed post or initiative. You can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
Wear Red Day
National Wear Red Day is focused on raising awareness for heart disease. On this day, you could:
Host an event in support of cardiovascular health and promote it on Instagram.
Promote your red products or give your social media profiles or homepage a red theme for the day.
Ask your followers to share their ice cream sundaes.
Fat (mardi) Tuesday (Gras) is held on the last Tuesday before Ash Wednesday every year. It’s a celebration of life before the more somber Ash Wednesday and following period of Lent. Here are some Mardi Gras marketing ideas:
Write a blog post with a “celebration of life” theme.
Promote your purple, green, and gold products.
Run a Mardi Gras Instagram giveaway.
Enter customers on that day into a drawing for a gift card or discount.
Offer a discount to those who wear Mardi Gras beads to your store, event, or classes. Promote the sale ahead of time with a post and encourage followers throughout the day by posting pictures of customers wearing their beads.
Love Your Pet Day is February’s opportunity for you to shamelessly post about your pet. But here are some additional ideas to consider:
Write a blog post about what your pet can teach you about [topic relevant to your industry].
Have your employees share photos of their pets and put the montage on social media or in your February newsletter.
Come up with a pet-themed incentive. For example, Select Hotels invited its followers to comment on its post with their favorite moments with their pets, and that if they did, “A surprise awaits the two of you on your next visit.”
Make a Friend Day
This day gives you lots of opportunities for creative marketing.
Partner with a neighboring or complementary business and run a joint friends promotion.
Remind people of your referral program or run a one-day special where referrals result in a discount or gift.
Groundhog Day Contest
This superstitious day happens on February 2 every year. For the uninitiated, if the groundhog sees its shadow, winter will last six more weeks. If it does not see its shadow, spring will arrive early. Plenty of fun marketing material to work with here.
Run a sale where the offer is contingent upon the outcome of the day.
Create content inspired by the Groundhog Day movie, sharing tips to break up the monotony or avoid repeating mistakes.
On Groundhog Day, you can run a contest, share a question or poll with your audience, or simply share a fun fact about the day.
The Super Bowl is one of the most watched programs on television. How does your target audience relate to football? Are they football fans? Spouses or parents of football fans? Athletes? Is your business located near a Superbowl venue? Run a special during Superbowl weekend, create Superbowl-themed products, or share a helpful tip relevant to what their Superbowl experience will be like.
Hashtags can expand your reach and add some personality to your posts. Here are some basic February hashtags to play around with.
If you’re just getting started with your Instagram marketing, start basic with something as simple as a #Febsale. In the below example, the small business Mexicali took a snapshot of their ready-to-ship orders to promote their February sale and encourage people to buy.
They didn’t use a photo shoot or fancy Photoshop graphics; just a simple behind-the-scenes sneak peek and a caption that closes with a question.
#FebruaryFeels for mood
You don’t need to have a sale for a February-friendly Instagram post. How about just appealing to your audience’s mood during this time of year?
Just make sure you’re appealing to the mood of your specific audience in February as it relates to your business. Is your audience…
Filing tax forms?
Returning back to school after break?
Reading love stories and seeking positive vibes?
Totally embracing singledom?
#FebruaryFeels for a testimonial
Look back through your photos or even user-generated content. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, as the Australian Girls Choir does below?
#FebruaryFavorites to promote other content
This is a good way to surface seasonal content or products or even to bring to light some of the forgotten ones. Share a roundup of your most popular products or services, or even your favorite tips, tools, products, or resources related to your audience’s goals and needs.
You could also feature an employee, student, or customer. These types of feature posts can get your employees, customers, and fans excited about your business. Plus, they’ll want to share their “celebrity” post with their network, which can help increase your reach.
Another theme you can take advantage of in your February Instagram marketing is #FreshStartFebruary. This is especially applicable for businesses in the health and wellness industry.
As you can see, there is much more to February than Valentine’s Day (but we have plenty of Valentine’s Day marketing ideas here). Use the ideas above for creative and quality engagement with your audience—the best way to market your business. And don’t forget about March! If you have events or promotions planned for Saint Patrick’s Day or other holidays, get your audience in the know.
For more monthly marketing ideas, here’s our full list:
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.