After all the hoopla of the holidays, the backside of winter can feel a bit blah. But with the right blog post ideas, videos, and other creative messaging, you can be a ray of sunshine for your customers during these short and dreary days.
And what if your own creativity is a bit chilled? No worries. We’ve curated a colossal collection of content concepts you can use throughout the month. Let’s get cracking!
February is a pivotal time when people get back to buying after the post-holiday break. Make the most of the month with these content marketing tips and tactics.
Make sure your marketing calendar has February blog content early so you can publish it ahead of time.
Why does that matter? Because unlike your February social media posts that surface immediately, blog content can take a little while to rank on search engine results pages (SERPs). A February-angled post at the top of the SERPs in March won’t get you many website visitors.
Also, most of your February content will be timely guides about places to go and things to get done this month. Your posts should catch people while they’re planning, before they actually start doing.
🙋 February blog posts will bring new people to your website. Use our free Website Grader to make your site is in tip-top shape.
There are lots of channels to get your amazing February blog posts and videos out into the world. Since most people still prefer finding answers on search engines, craft your posts to match what people look for there.
The first step of search engine optimization is keyword research. You can go down lots of keyword research rabbit holes but try this first. Enter a word or two into a search and see what the search engine autofills.
Google autofills popular search terms so it’s a great place to start your keyword research.
Another super easy option is to use our free keyword tool. Again, type in something close to what you think people want to learn. You’ll get a list of search phrases, how many people search for them, and how hard it’ll be for you to nab a spot on the search engine results pages (SERP).
High search volume and low competition is the sweet spot for SEO keywords.
Besides helping with SEO, popular keywords also give you an idea of what people want to know. No sense in talking about replacing real grass with fake lawns if no one is searching for those answers.
Now let’s get the most mileage out of your February content by distributing it in multiple channels.
There are tons of themes you can use for a February newsletter.
What’s amazing about email is the control you have. On social media or search engines, you’re at the mercy of ever-changing algorithms. In email, it’s between you and your subscribers. Just use a great subject line to stand out in their inbox.
Social media’s superpowers are generating new connections and creating opportunities for direct engagement. Create social media posts with links to your blog or video content to get more traffic to it.
You can do that either organically or through a paid ad. And when someone comments on the post, continue the conversation in replies.
February is full of happy holidays and meaningful movements. Use these moments to fuel your blog post ideation and connect with your customers.
February is the perfect time to celebrate diversity and inclusion in your community. Instead of being promotional, use some of your blog posts this month to celebrate Black History Month.
One way to join the conversation is to highlight Black-owned companies in your area or industry.
Fashion designer Kendra Scott showcases Black entrepreneurs in a Black History Month blog post.
Here’s a handful of other Black History Month blog post ideas:
It’s probably no coincidence that the heart health movement shares its focal month with Valentine’s Day. You can play a part by spreading awareness of the number one cause of death in the United States.
There are lots of ways to reduce the risk of heart disease, so your February content can include some tips to stay heart-healthy.
Supplement provider Alive! stays on brand by posting about heart-healthy nutrients.
Here are a few other ways to keep the beat in your February blog posts:
Along the same lines, help expand awareness and knowledge about cancer, prevention, and research.
Try these ideas to spread the word in February:
What’s more annoying than changing and storing passwords? Identify theft. That’s why Change Your Password Day is gaining steam around the world.
While not the spiciest of content, you can have a little fun. Security software maker Kolide turns these topics into cartoons.
Get creative and try unexpected content formats, like this cartoon from Kolide.
No matter how you present it, customers will appreciate you helping them avoid the hassles of getting hacked with these blog post ideas:
Let’s lighten the mood a little with a fan-favorite food: Pizza! Oh, you’ll get a huge slice of the attention pie with these blog posts and video ideas:
🚨 Grab this free guide >>> 30 Best Ways to Promote Your Business Online
Galentine’s Day traces its roots to the syndicated sitcom Parks and Rec. Lead character Leslie Knope and the girl gang gathered over brunch to celebrate their friendship on Valentine’s Day Eve.
Well, Knope’s trope has taken off around the world and you can score big points with your readers by joining in the fun.
Here’s how stationery supplier Letterfest promotes Galentine’s Day.
These blog post ideas will help your followers celebrate their female friendships:
Valentine’s Day gets the lion’s share of attention this month since people will spend around $26 billion on the holiday. And while much of the focus is on romantic couples, there’s plenty of love for friends, family, and ourselves.
The Steppenwolf Theater spreads the love with a rom-com roundup that pairs perfectly with a loved one or a little self-care on the couch.
A date-night movie list like this one from the Steppenwolf Theater is an easy blog post idea for February.
This heart-shaped box of Valentine’s blog post ideas will surely have your customers saying “be mine:”
Let’s talk about content you can use to celebrate our feathered, finned, and furry friends. The great thing about this theme is that it’s pretty much universal since 66% of households have at least one pet.
So, who’s the best girl or boy? You when you use these pet-post ideas to fill out your February content calendar:
Alright, the final stop on our love train of February holiday content is National Acts of Kindness Day.
Science says people are more likely to be kind when they see others being kind. So, these blog post ideas will help kick off a snowball of good deeds while building a little goodwill with your customers:
There are lots of non-holiday marketing ideas for February. Let’s look at a few that’ll make great blog posts or videos.
February is a transitional time for many areas. Yes, it’s still full-on winter, but there are also some sparks of spring dreaming.
With that in mind, many people will be thinking about how to prep the inside and outside of their house for the warmer days to come. Write up some helpful pre-spring cleaning guides or yard maintenance tips to catch them while they’re planning.
A seasonal home or lawn care guide like this one from Lawn Love is the perfect topical blog post idea for February.
And want to see something really cool? Lawn Love got a Google Sitelink (the extra links below the main result on a Google page) directly to this content. Sitelinks give you extra real estate on SERPs and can boost your click-through rate by 20%.
You can’t tell Google to give you Sitelinks, but seasonal content like February blog posts help your case.
Now, let’s run through more February blog post ideas that’ll capture attention this month:
Award season is that time of year when most of the major film, music, stage, and show awards ceremonies take over the talk of Broadway and Tinseltown. The Grammy Awards are this month, and the Oscars are in early March, so February falls smack-dab at the height of the hype.
Here’s a creative way to punch up your award-season content. Make a printable bingo card people can take to their watch parties.
Think outside the blog post with creative content like this Oscar bingo card from Punchbowl.
Here are several more award-season content ideas that’ll get you nominated in the category of best blog:
The Super Bowl generates a lot of internet hype. Heck, the hashtag #superbowlLVII corralled over 225 million views on TikTok alone.
A perennial football fan favorite is pregame flicks of pets picking the big game’s winner. Not only is it fun, but it’s low-budget video content you can capture on a smartphone.
Use YouTube Shorts like this one to cross-promote your February content.
Score big with these other Super Bowl blog post ideas:
Seasonal affective disorder (SAD) is no joking matter. Use some of your February blog posts to help readers beat the winter blues.
There’s a lot of love packed in this short month, so get started on your creative content for February. Don’t worry if you’re new to writing blog posts, just be authentic and helpful. The rest will come with time. And once you see all the new customers your February content attracts, you’ll be ready for a whole new list of great blog post ideas.
Don’t stop…you’re on a roll. Here’s a long list of content ideas for March!
Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog.
See other posts by Rob Glover
Please read our Comment Policy before commenting.