Since it was first celebrated in 1910, Father’s Day has been a day to highlight the dads and father figures in the US. 75% of Americans plan to celebrate Father’s Day this year, and you might want to say something to them through your marketing.
But you don’t want your Father’s Day message to be like a pencil with two erasers…pointless. (Get it!?)
You want it to resonate with your audience, communicate something important from your business, and be sensitive to those who may find Father’s Day difficult.
So we’re sharing Father’s Day messages that will hit those marks you can use in your social posts, email marketing campaigns, and more.
Before we share some messages you can copy and paste (and customize!), here are some tips to keep in mind for your Father’s Day greetings.
Be sensitive. Father’s Day can be a complicated or sad time for some. Keep that in mind as you plan your marketing campaigns around Father’s Day and schedule your messages.
Use inclusive language. Many people can act as a father figure—stepfathers, uncles, brothers, fathers-in-law, and other trusted adults. That’s why it’s so important to use inclusive language where appropriate in your Father’s Day messages.
Adjust your message. Depending on where and how you’re using your Father’s Day greeting, you may need to make tweaks to what we’re sharing. Customize these ideas and examples for your needs and the specific channel you’re sharing it on so it’s most effective for you.
Stay on brand. It’s always important to keep your brand guidelines and brand personality in mind when selecting or creating marketing messages for your business. And Father’s Day is no exception.
Here are some Canva templates you can customize for social media to stay on brand:
Use these Father’s Day messages and greetings for memorable marketing. Just remember our tips: be inclusive, be sensitive, and stay on brand. And, to all the dads and father figures reading this: Happy Father’s Day!
Want more messages for your marketing? We’ve got you covered:
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content, SEO, and social media marketing and loves writing about all things digital marketing. Stephanie’s work has been featured in publications like Social Media Today, PPC Land, and others. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.