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44 AI Image Prompts to Elevate Your Marketing Creative

Use these AI image prompt tips and examples to generate, edit, and test media-rich creative assets on platforms like Meta, Google Ads, and more.

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What’s a Good Click-Through Rate For …

Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.

Social Media Advertising in 2025: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

The 15 Best Website Examples for Creative & Conversion Inspiration in 2025

Get ideas for creative, copy, conversion, and more from a colorful mix of industries.

8 Ways to Use Color Psychology in Marketing (With Examples)

Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?

Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers

Not your typical pros and cons list (but we have those too!)

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

How to Rank Higher on Google: 17 Strategies for 2025

Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!

Kristen McCormick
July 6, 2022
SEO

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.

How to Get Backlinks: 14 Secrets from a Technical SEO Expert

A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!

Guest Author
June 30, 2022
SEO

The Top 4 Online Advertising Channels: 12 Tips to Use Them Right

The rules of engagement for search, display, video, and social. Get 'em right!

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

UA vs GA4: A Complete Tour of Google Analytics 4

GA4 is not to be feared. Learn the pros, cons, new features, and tips!

Cross-Channel Marketing: Can You Do It All?

Spoiler alert: yes—and we're sharing exactly why and how to do that.

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022
TikTok

How to Set Up a Google Ads Account in 3 Steps

Create your account in three easy steps and get lots of free resources for setting up your first campaign.

Website Accessibility: 8 Ways to Reach Everyone in Your Audience

Avoid lawsuits, be more inclusive, and improve your SEO—all in one go!

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

3 Tricks to Create Video Ad Content on a Budget

Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Don't jump on board until you've considered these tips and tactics!

How to Advertise on YouTube in 10 Steps (+Pro Tips)

The all-in-one guide from a former Googler...tips, types, targeting, and more!

How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)

Uncover valuable keywords with this five-step process, plus tips, tools, and a template!

11 Diversity, Equity & Inclusion Resources for Small Businesses

Incorporate true DEI into your marketing with these free tips, templates, and tools.

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

With 26 easy tactics to use in your ads, landing pages, emails, and more!