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Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?
Use this complete comparison to understand the pros and cons of using Google Ads or LinkedIn Ads, and learn when to use both to generate leads for your business.
6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)
Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.
The 10 Latest Google Ads Updates: What You Should Know (AND Do)
In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!
8 Perilous PPC Mistakes to Avoid This Holiday Season
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
268 Catchy & Creative Business Name Ideas
Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.
How to Write a Great Press Release in 7 Steps (with Templates!)
Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!
The 8 Best (Free!) Facebook Ads Courses for Every Learning Level
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
![7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away](https://www.wordstream.com/wp-content/uploads/2021/11/responsive-search-ads-tips-feature.jpg)
7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)
Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!
The Top 10 New Instagram Features (& How to Use Them!)
Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Learn 11 of the most concerning PPC stats out there and what you can do about each.
4 Easy Lead Qualification Strategies for Better Clicks & Conversions
What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.
What Does Revenue Operations (RevOps) Have to Do With Marketing?
What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.
Every PPC Metric Under the Sun (+How to Improve Each & Every One)
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.
71 Free Marketing Templates You Didn’t Know You Needed
Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!
Can We Trust View-Through Conversions? An Experiment Reveals!
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
2021 Paid Search Advertising Benchmarks for Every Industry
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
What Growth Marketing Really Means (+22 Strategies to Do It Right)
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
![7 [Non-Generic!] Customer Engagement Strategies & Examples](https://www.wordstream.com/wp-content/uploads/2021/12/customer-engagement-strategies-trust.png)
7 [Non-Generic!] Customer Engagement Strategies & Examples
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!
8 Recent (Important!) Google Ads Updates You Might Have Missed
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
What Fresh Content Really Means to Google (+How to Create It)
Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.
New Changes to Google Ads Keyword Matching: What It Really Means
On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.
