Once upon a time, WordStream shared a post on 10 of the most innovative chatbots on the web. This was waaaaay back in 2017—an eternity in the digital world (think 13 Reasons Why, the Kendall Jenner Pepsi ad marketing fail, etc.)—and since then, chatbots have evolved into help centers, transaction platforms, lead generation machines, and even website navigation panes.
We’re talkin blog posts right in the chat window!
Needless to say, we’re due for an update, so let’s explore 14 chatbot examples that are making the most of websites and widgetry in 2023.
Chatbots are quite versatile these days. Here’s a look at 14 different use cases including lead generation, brand building, customer support, and more.
Let’s start with a basic example on Stryve. The chat bubble icon is on-brand, color-wise, and you have a picture of a human face with a friendly greeting: Hello and welcome to Stryve! How can we help you today?
Notice that this is the after-hours version of the bot, with a note that says We’ll return tomorrow at 4:00am (early risers, eh?).
The during-hours version of the bot says We typically reply in a few minutes.
Takeaway: Your chatbot should match your brand colors and tone, and should always let visitors know what to expect for response times.
This next chatbot from Peter Nappi is also a good example of giving your website visitors clear expectations.
It reads: Our normal chat hours are 9am -1pm CT Monday through Thursday, however if you send us a message we will reply as promptly via email!
Note also that the site uses real photos of people to reassure you you’ll be connecting with a human being. One other thing: While most sites have the easily recognizable chatbot icon, this one has a “Message us” button:
Takeaway: If your chatbot serves to connect visitors with actual humans, make that apparent using real photos and names.
Revealbot’s chatbot operates as more of a command center for website visitors. There are a number of elements:
Takeaway: If you have a large website or a lot of content, consider making your chatbot double as a lead gen tool and help center where you can answer customer questions, show your expertise, and demonstrate value.
Sendible’s chatbot is a good example of proper lead routing. The bot greets you with Hey 👋 Got any questions? and then gives you three options to choose from:
Giving visitors options in this manner often garners more engagement than asking an open-ended question and leaving it up to them to type something in.
Takeaway: Don’t make your website visitors do the thinking or decision-making. Try providing pre-set options so they can start engaging right away.
Rather than giving buttons to click, Slider Revolution‘s chatbot encourages engagement with a friendly bot and a fun GIF:
Hi 👋 I’m Joshua, a bot working for sliderrevolution.com 🤖. Type “Hi” to see how I can assist you. For urgent issues, you can email us at [email protected].
Having the user type something (Even as short as hi) plus the GDPR agreement isn’t terrible, but can still present small barriers to entry for users. However, I did want to include it because you have the option to rate the conversation—a good way to get feedback and figure out how to improve your bot flow.
Takeaway: Eliminate as many barriers to entry as possible with your chatbots, and consider adding in a feedback or rating feature so you can better meet your visitors’ needs.
This chatbot, for Steve and Kate’s Camp, is actually serving less as a lead gen and engagement tool and more as an FAQ center or navigation pane. You are presented with five options, likely the most popular topics and questions users have, and then within each option there are articles with FAQs.
Takeaway: If you have a lot of FAQs or help articles, you may want to automate the answering of those questions with your chatbot widget so you can free up time to converse with leads that may need a real-time conversation.
Spocket’s chatbot does a great job with clarifying for users, right off the bat, that it offers 24/7 service. It says Hi there 👋 We deliver 24/7 service so if you need instant support, please use the live chat so we can respond quickly. You then have the option to:
If you choose a help article, notice that you are brought to the article right in the chatbot window.
Takeaway: Cater your chatbot to the different segments and buyer personas within your target audience. Also, if you’re going to incorporate blog content, try making it accessible right within the chatbot window so that users don’t have to open up a new page (and use click-worthy headlines!).
Rather than getting visitors to engage with answers to choose from, it asks for your ecommerce website URL. In this situation, the chatbot is operating more like a contact form that will help representatives get connected with the right candidates for their product.
Takeaway: Before connecting with a website visitor through your live chat widget, consider adding some qualifying questions so you can either filter out irrelevant leads or make sure you route them to the right representative.
Trovata‘s chatbot operates similarly to the one above, turning it into a friendly and conversational form (with a cute name, Troves the Bot). We also see a proper CTA with the greeting (Get connected with a specialist now) and even the option to watch a demo.
Takeaway: Keep your business and marketing goals in mind when setting up your website chatbot and test out different offers or options on different pages, depending on user intent. For example, a demo signup could work on a product page, but may not gain much traction on a top-of-funnel piece of content like a blog post.
Streak’s chatbot example is similar to Revealbot, as it is more of a command center than just a conversational tool. But something to note here is that it also includes product statuses and updates.
Takeaway: If you offer a product that changes or updates frequently or that is somewhat time-sensitive, you may want to add status reports, bug fixes, and feature releases to your chat widget.
Hi there! 👋 Want to know something cool?
Of course I do.
Once I click on “sure”, I learn about the benefits of the product:
Takeaway: Try alluring website visitors with a compelling question, interesting stat, or data point that highlights the benefits of your product. Even if they don’t end up speaking with a rep, you’ve now generated brand awareness and started building trust.
Similar to using data points, Whatagraph’s chatbot uses social proof (and an Office gif) to engage its chatbot visitors and make clear what the product is designed to do:
Hey there! Companies like January Spring, Uptick, and Thrive trust Whatgraph to streamline their client reporting process.
Ready to learn more? Let’s get started.
Then you have the option to book a demo, start a free trial, or enter in a message.
Takeaway: Try using your chatbot like a popup! Use landing page elements like social proof, your value proposition, and a CTA (again, make sure it’s aligned with the intent of the page) to generate leads.
What better chatbot example to follow than chatbot provider Intercom? A few things you’ll notice:
Takeaway: In addition to displaying help options, don’t be afraid to pitch your business with your messenger bots.
This last chatbot example by Indigo demonstrates a digital marketing trend we’re seeing more and more: conversational commerce. Nowadays, you can complete a purchase, book a ticket, make a reservation, or initiate a return right within a chatbot.
Takeaway: If you’re an e-commerce business, try syncing up your purchasing platform with your chatbot. You can always start with smaller or lower-priced items to keep things simple and work out the kinks, then build your offerings from there.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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