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9 Overlooked Marketing Budget Leaks (+How to Plug Them)
Locate nine common budget leaks that derail your marketing and learn how to fix them.
New Changes to Google Ads Keyword Matching: What It Really Means
On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.
How to Brand Your Business in 7 Simple Steps (with Examples!)
How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.
NEW Advertising Benchmarks for Home Services in 2021
What's a good cost per click for home services ads? Find out average CPC, CPL, and CTR for home services search, display, and social ads in this advertising benchmarks report.
21 Unforgettable Advertising Slogans (with Takeaway Tips!)
Source inspiration to create your own catchy advertising slogans with this complete list of marketing and advertising slogan examples and tips.
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation.
9 Free Social Media Marketing Courses That Won’t Put You to Sleep
Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.
Facebook Ad Targeting: The Complete Guide + 10 Tips
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.
Expanded Text Ads Are Over. Here’s What It Means
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
NEW Advertising Benchmarks for Real Estate in 2021
Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
How to Improve Google Shopping ROAS with Priority Bidding
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
7 Cross-Channel Marketing Mistakes You Can’t Afford to Make
Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
10 LinkedIn Company Page Features You Need to Be Using Yesterday
Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.
The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
Why & How to Import Cost Data to Google Analytics (+Template)
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
Social Media Optimization: 60+ Tips & Tools for Every Platform
Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
How to Write the Perfect Price Increase Letter: 10 Tips & Examples
No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.
