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Google AI Overviews Optimization: Is It Worth It?
Is it time to panic about AI Overviews stealing your traffic? Maybe not just yet...but here's how to prepare.
The 17 Best Display Ads We’ve Ever Seen (+Why They Work)
We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.
Beginner’s Guide to Choosing the Right Video Hosting Platform
A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.
![What Makes a Resilient Digital Agency in 2020? [Data]](https://www.wordstream.com/wp-content/uploads/2021/05/digital-agency-covid-outlook-2020.png)
What Makes a Resilient Digital Agency in 2020? [Data]
This post uses data from a comprehensive survey to discuss patterns of digital agencies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.
10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)
This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.
How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.
5 Ways to Use Responsive Search Ads to Maximize Your ROI
Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.
4 Smart Ways to Get to Know Your Post-COVID-19 Customers
This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
16 Easy Ways to Get More Google Reviews (with Examples)
Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.
How to Find the Right SEO Service for Your Small Business
Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.
How (& Why) to Use Branding to Supercharge Your Advertising
For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.
How to Create at-Home DIY Marketing Videos While Social Distancing
Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
Google Reduces Visibility in Search Terms Report: What You Need to Know
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.
How to Get Started with Automated Email Marketing: Tips, Tools, & Examples
Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you're not starting from scratch.
9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)
How can your ecommerce business stand out above the noise? Consider 9 ecommerce marketing trends for 2021 that are worth your time, including quality content, social media shopping, conversational commerce, machine learning, personalization, and more.
LSI Keywords: How to Find & Use Them to Improve Your SEO
LSI keywords are crucial for SEO! Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content and SEO strategy to get more relevant traffic and win more customers online.
The 10 Best Marketing Strategies to Reach College Students
If you market to college students early, they can become your most loyal customers! Here are the best ways to market to them, including through giveaways old fashioned coupons, social media campaigns, campus media sources, and more.
14 Inspiring Instagram Accounts to Follow Right This Instant
With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.
4 Killer Google Ads Optimizations to Stretch Your Budget Further
This post covers four lesser-known Google Ads optimizations to help you get the most out of every dollar you spend, especially on a tight budget. You'll learn how (and why) to Nnix the vanity metrics, rely on ITC column, add more exact-match keywords, use In-Market Segments, and more.
100+ Creative Hashtags for Every Day of the Week
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
10+ Free Ways to Get on the First Page of Google
For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
The 12 Best Webinar Platforms to Increase Revenue
We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.
How to Optimize Network & Placement Targeting for YouTube Ads
This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.
4 Tips to Sell (Lots) More Products on Facebook
Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!
