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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
9 Retention Strategies for Digital Marketing Agencies During COVID-19
Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.
Navigating COVID-19: A Simplified Guide to Resources for SMBs
This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.
Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
How to Build an Ecommerce Website Fast
Want to know how to build an ecommerce website? We cover all the steps, including domain setup, growth strategy, choosing a provider, and on-site optimizations for conversion.
Updated Google Ads Benchmarks for Your Industry During COVID-19
We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.
Marketing During COVID-19: 4 Essential Copywriting Guidelines
This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.
The CARES Act Paycheck Protection Program: What You Need to Know
The Coronavirus Aid, Relief, and Economic Security (CARES Act) is packed with provisions for small businesses, including the Paycheck Protection Plan. In this article, we break down the PPP and how it can help you and your business!
Goal Talk Podcast Episode 8: Unlocking Your Employee’s True Potential
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks with VP of People Success Lucy Lemons about high-potential employees, including how to identify these individuals, tips for managing up, and more!
![How COVID-19 Is Shaping Google Search Trends & Patterns [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/covid-19-google-search-trends.jpg)
How COVID-19 Is Shaping Google Search Trends & Patterns [Data]
Advertisers know all too well that COVID-19 has impacted many industries PPC campaigns, and in this article, we're sharing how Google search habits are changing during the pandemic and what you can do to protect your account.
Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
We’ve compiled six strategies for running Facebook and Instagram ads effectively during the COVID-19 pandemic, including extending high-performing ads, trying Facebook and Instagram Live, and more.
Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!
![4 Major Trends Caused by COVID-19 and How to Respond [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/covid-19-business-trends-store-visits.jpg)
4 Major Trends Caused by COVID-19 and How to Respond [Data]
In this article, we examine several digital marketing trends that have emerged over recent days and weeks as COVID-19 has spread, and we offer some strategies for advertisers to adjust their campaigns and mitigate the negative impact of the crisis.
Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services
Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!
Best Time to Run Facebook Ads? Look at Your Own Data
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
![How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/ws_blog_img_google_04.jpg)
How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]
The COVID-19 pandemic has impacted public health as well as the economy. We looked at performance data to find out how the pandemic is impacting Google Ads results for 21 industries, including travel, construction, beauty, and more.
Goal Talk Podcast Episode 6: How to Find and Hire Top Talent
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Talent Acquisition Manager Nicole DeSisto about finding and hiring top talent!
6 Google Display Network Mistakes You Need to Avoid
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers
With the global pandemic COVID-19, it's uncertain times. While we don't have all the answers, we want to share what we do know and offer guidance for small business and monitoring their online advertising accounts.
The Complete, Omnichannel Guide to Cannabis Marketing in 2020
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
How to Write a Winning Business Proposal (With Examples)
Effective business proposals can help you to win more clients. Use these tips and steps to write thorough and convincing business proposals that will get you that signature.
Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing
On this week episode of the Goal Talk Podcast, host Mikayla Wyman talks to Holly Niemiec about advertising on Google, Facebook, and Bing!
4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
Align Your Video Ads with Your Sales Funnel: Here’s How
Aligning your video ads with your sales funnel helps you market to the right leads and the right time. Here, we're sharing how, plus video ad ideas for each stage of the funnel to get you started!
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.
