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Generative Engine Optimization: The New Frontier for Search?
Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.
Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to Greg Herman about creating and sticking to a work-life balance!
5 Ways Restaurants Can Use Facebook Ads During COVID-19
Restaurants are facing unprecedented challenges during the COVID-19 pandemic, but search volume suggests that audiences are online. Here are five tips for using Facebook as a tool to engage with and grow your community during the pandemic, including targeting your local community, adjusting your messaging, and more.
Why SEO Is More Important Than Ever-Yes, Even During COVID-19
Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.
4 Tips for YouTube Advertising During COVID-19
Since COVID-19 became a pandemic, YouTube traffic has grown. Here are four tips for reaching your audience with YouTube advertising during COVID-19, including testing lengthy videos, building custom intent audiences, and more.
The Step-by-Step Guide to Google Ads Account Recovery
Whether you're an advertiser or an agency, your Google Ads account has likely been impacted by COVID-19. In this guide, we share everything you need to do to make sure your Google Ads account is ready, including optimizations for right now, audits for a thorough account review, and steps to ramp up.
Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page
On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.
New Data Reveals PPC Ad Campaigns Are Rebounding
We ran the data for PPC campaigns in April, and the results look promising: PPC campaigns appear to be recovering from the shock of COVID-19. Here's what we've found.
8 Tips for Making Incredible Instagram Live Videos
Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.
5 Ways to Adapt Your LinkedIn Ads During COVID-19
Here, we're sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.
Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
The Complete Guide to Getting Started With YouTube Live
YouTube Live allows you to connect with your audience in real-time, and that connection is more important than ever. Learn how to go live on YouTube, why it's worth it, and the best practices for YouTube Live success.
11 Free Ways to Reach Your Audience Online During COVID-19
With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.
How to Use Google’s Free Shopping Listings
Google has announced that free Google Shopping listings in response to the COVID-19 pandemic. Here, we're sharing what you need to know to take advantage of this offer, how it could impact your Google Shopping ads, and how to optimize for the best possible results.
Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.
State of the Internet Marketing Agency in 2020
Our annual inside look at what makes internet marketing agencies tick. Get the findings and key takeaways around growth, services, and reporting for overall agency management and PPC specifically.
5 Tried-and-True Copywriting Formulas (With Examples!) That Inspire Action
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
39 Twitter Statistics Marketers Need to Know in 2024
Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!
Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
9 Retention Strategies for Digital Marketing Agencies During COVID-19
Here, we're sharing nine retention strategies for digital marketing agencies during COVID-19, including skipping pricing increases, communicating proactively, supporting your remote employees, and more.
Navigating COVID-19: A Simplified Guide to Resources for SMBs
This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.
Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
How to Build an Ecommerce Website Fast
Want to know how to build an ecommerce website? We cover all the steps, including domain setup, growth strategy, choosing a provider, and on-site optimizations for conversion.
Updated Google Ads Benchmarks for Your Industry During COVID-19
We release PPC benchmarks to account for new changes in online The COVID-19 outbreak has affected online advertising across platforms, so we're dug into the data to provide PPC benchmarks during COVID-19, including average CPS, CPAs, and more.
Marketing During COVID-19: 4 Essential Copywriting Guidelines
This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.
The CARES Act Paycheck Protection Program: What You Need to Know
The Coronavirus Aid, Relief, and Economic Security (CARES Act) is packed with provisions for small businesses, including the Paycheck Protection Plan. In this article, we break down the PPP and how it can help you and your business!
