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8 Vibe Coding Best Practices for Marketers (+Ideas for Your First Project)
Vibe coding lets you build digital marketing assets like calculators, generators, and dashboards. These pro tips will help you get it right.
The 27 Best Networking Email Subject Lines (+9 Full Templates!)
Making great connections starts with making great impressions. Use these networking email templates to do just that!
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will
How to Write a Killer Company One-Pager (With Examples)
A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.
4 Easy Strategies for More Effective Holiday YouTube Ads
This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.
Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.
How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.
15 Insanely Effective Sales Promotion Examples to Win More Customers
Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!
2020 Holiday Advertising: 8 Secrets to Success (and Sales)
This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.
21 Essential Tips & Tools for Running International Google Ads
This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.
22 Fantastically Free Ways to Promote Your Instagram Account
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
Get More Bottom-Funnel Conversions With These 6 Expert Strategies
In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.
The 17 Best Display Ads We’ve Ever Seen (+Why They Work)
We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.
Beginner’s Guide to Choosing the Right Video Hosting Platform
A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.
![What Makes a Resilient Digital Agency in 2020? [Data]](https://www.wordstream.com/wp-content/uploads/2021/05/digital-agency-covid-outlook-2020.png)
What Makes a Resilient Digital Agency in 2020? [Data]
This post uses data from a comprehensive survey to discuss patterns of digital agencies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.
10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)
This post covers the importance and benefits of marketing during a recession, provides stratgies for making the most out of an existing or reduced budget, as well as real-world examples of companies that became recession proof through perseverant marketing.
How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.
5 Ways to Use Responsive Search Ads to Maximize Your ROI
Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.
4 Smart Ways to Get to Know Your Post-COVID-19 Customers
This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
16 Easy Ways to Get More Google Reviews (with Examples)
Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.
How to Find the Right SEO Service for Your Small Business
Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.
How (& Why) to Use Branding to Supercharge Your Advertising
For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.
How to Create at-Home DIY Marketing Videos While Social Distancing
Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
Google Reduces Visibility in Search Terms Report: What You Need to Know
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.
