Chris is a Team Lead on the WordStream Customer Success Team, where he helps international clients navigate the world of PPC and drive revenue. He strives to improve his search marketing knowledge daily, but outside of marketing, he loves anything outdoors. Snowboarding, hiking, kayaking, and checking out local breweries with his dog are some of his favorites.
LinkedIn audiences are one of the most powerful tools for high-performing Microsoft ads. In this post, you'll learn about the different types of LinkedIn audiences and what they entail, how to set them up for targeting in Microsoft Ads, and how to optimize your ads with bid adjustments.
This post covers the details and nuances you need to consider to build out an effective international advertising campaign. You'll learn about location and language targeting, scheduling tips, ad copy guidelines, and more optimizations to get the most out of your internationl PPC budget.