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5 Reasons Your Website Isn't Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
How to Build a Cross-Channel Lead Generation Strategy in 4 Steps
Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!
How to Sell Like Crazy with Facebook Slideshow Ads
Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!
The 11 Best Competitive Ads We’ve Ever Seen on Google
Running competitive ads in the Google search results is a super effective way to win new customers. Check out this guide to learn everything you need to know about how great competitive advertisements work.
17 Cool Landing Pages I Wish I Made
We see a lot of boring landing pages. So when we're grabbed by the background imagery, drawn in by the copy, or inspired by the CTA, we remember. Here are 17 cool landing pages we wish we made—plus tips for creating list-worthy landing pages of your own!
5 Essential Strategies for Marketing to Generation Z
Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...
Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Big news, marketers: Google is retiring accelerated ad delivery and Facebook is letting users block third-party data usage. We've got everything you need to know!
Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.
Dominate Google & Facebook with These 8 Copywriting Tips
Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!
How to Beat PPC Seasonality with MSAN & Google Display Network
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!
Goodbye, Average Position: Everything You Need to Know
Earlier this year, Google announced its plan to retire average position. Now, the metric will be officially gone in September. Here's what you need to know, including how to prepare your account and how to to use Google's new metrics.
13 of the Most Persuasive Ads We’ve Ever Seen
Check out 13 real examples of pretty darn persuasive ads—and how to write your own!
7 Surprising Lessons I Learned While Creating My First Google Ads Campaign
Setting up your first Google Ads campaign can be intimidating, but we promise it's not as difficult as it seems. Here are some of the lessons our summer intern learned in the process of setting up her very first Google Ads campaign.
13 Ecommerce Holiday Marketing Tips to Implement Now!
It's never too early to start planning your ecommerce holiday marketing strategy! Check out these holiday marketing tips that you can start implementing now.
How to Drive More Traffic with YouTube Call-to-Action Extensions
YouTube call-to-action extensions can help you drive more traffic to your site and landing pages. In this guide, we show you why call-to-action extensions are important and how to set them up.
What Mobile-First Indexing Means for You as an Advertiser
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
The Small Business Guide to Instagram Ecommerce
Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!
SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!
Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
Big Changes Coming to Phrase Match & Broad Match Modifier
Your phrase match and broad match modifier keywords will now match to same-meaning close variant queries. How will this affect your Google Ads campaigns? We've got everything you need to know!
7 Cost-Effective Ad Types for Small Businesses
Learn the seven most effective ad types for a shoestring budget, with success stories for inspiration!
11 Reasons Your Google Ads Aren’t Showing (& How to Fix!)
If your Google ads aren't showing, don't panic: There's a perfectly reasonable (and fixable) explanation. Check out this complete guide to learn more!
Ecommerce User Experience: 5 CRO Lessons from Amazon
There are a lot of keys to Amazon’s success, but a core reason for the retail giant's massive, continued success is its focus on ecommerce user experience. Here are five ecommerce user experience lessons from Amazon that you can use to boost your CRO, including recommendations, subtle design changes, and more!
5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Inbound lead generation strategies take time and effort. Here are five strategies, including blogging, podcasting, and more!
5 Steps to a Conversion-Driven Facebook Ads Sales Funnel
You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.
4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer
Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!
